Summersalt CEO and leadership

Lori is the Founder, CEO and President of SUMMERSALT, an investor funded start-up scheduled to launch in late May 2017. SUMMERSALT offers a $200 designer swimsuit for $95 and is the first to fully embrace the direct to consumer model as a category killer with both an affordable price point and try-at-home approach.

A serial entrepreneur, Lori is the force behind Lori Coulter Swimwear and the inventor of the patented TrueMeasure process, one of the first made-to-measure apparel concepts to successfully integrate 3D body scanning, mass customization, and computer aided design to create a fully digital and automated supply chain.



Various Customers: Cintas, Macy’s, ModCloth.com, SoftSurroundings.com, Zulily.com, MGM Resorts, The Fontainebleau Miami Beach, Hard Rock Hotels & Casinos, Loews Hotels, & Wynn Resorts, among others.

Specialities: Innovation & New Product Launches, Digital & E-Commerce Development, Brand & Product Development, Fashion Design & Development, Early Stage Ventures & Strategy, Sourcing & Supply Chain Management, Sales & Business Development.

Named a Baylor Alumni Association Outstanding Young Alumni and Apparel Magazine Top Ten All Star, Lori Coulter has been featured in Women’s Wear Daily, California Apparel News, The Swim Journal, O The Oprah Magazine, Fitness Magazine, and the Today Show, among others.

Lori Coulter mentors and advises early stage entrepreneurs, frequently speaks on fashion and design, entrepreneurship, capital formation, and building a fashion and ecommerce brand. She is interested in strategic partnerships and working with next generation brands and companies.

SUMMERSALT is disrupting the swimwear industry. An investor funded, direct to consumer swimwear brand, SUMMERSALT offers a $200 designer swimsuit for $95 and is the first to fully embrace the direct to consumer model as a category killer with both an affordable price point and try-at-home approach. The athleisure-inspired collection is made from all recycled materials, and painstakingly designed and fitted by our experienced team of designers and expert patternmakers. Founders, Lori Coulter and Reshma Chattaram Chamberlin, have a long history of success launching and growing both swimwear and direct to consumer brands. Meet SUMMERSALT, ‘Swimwear for life beyond the lounge chair’.

Lori is the Founder, CEO and President of SUMMERSALT, an investor funded start-up scheduled to launch in late May 2017. SUMMERSALT offers a $200 designer swimsuit for $95 and is the first to fully embrace the direct to consumer model as a category killer with both an affordable price point and try-at-home approach.

A serial entrepreneur, Lori is the force behind Lori Coulter Swimwear and the inventor of the patented TrueMeasure process, one of the first made-to-measure apparel concepts to successfully integrate 3D body scanning, mass customization, and computer aided design to create a fully digital and automated supply chain.



Various Customers: Cintas, Macy’s, ModCloth.com, SoftSurroundings.com, Zulily.com, MGM Resorts, The Fontainebleau Miami Beach, Hard Rock Hotels & Casinos, Loews Hotels, & Wynn Resorts, among others.

Specialities: Innovation & New Product Launches, Digital & E-Commerce Development, Brand & Product Development, Fashion Design & Development, Early Stage Ventures & Strategy, Sourcing & Supply Chain Management, Sales & Business Development.

Named a Baylor Alumni Association Outstanding Young Alumni and Apparel Magazine Top Ten All Star, Lori Coulter has been featured in Women’s Wear Daily, California Apparel News, The Swim Journal, O The Oprah Magazine, Fitness Magazine, and the Today Show, among others.

Lori Coulter mentors and advises early stage entrepreneurs, frequently speaks on fashion and design, entrepreneurship, capital formation, and building a fashion and ecommerce brand. She is interested in strategic partnerships and working with next generation brands and companies.

SUMMERSALT is disrupting the swimwear industry. An investor funded, direct to consumer swimwear brand, SUMMERSALT offers a $200 designer swimsuit for $95 and is the first to fully embrace the direct to consumer model as a category killer with both an affordable price point and try-at-home approach. The athleisure-inspired collection is made from all recycled materials, and painstakingly designed and fitted by our experienced team of designers and expert patternmakers. Founders, Lori Coulter and Reshma Chattaram Chamberlin, have a long history of success launching and growing both swimwear and direct to consumer brands. Meet SUMMERSALT, ‘Swimwear for life beyond the lounge chair’.