Superfeet Worldwide history

1980 – The first trim to fit insole is launched aimed at runners

It wasn’t until 1982 when an engineering-minded man named Johnny Walker translated the Superfeet designs into a distinct shape that could be mass-produced.

And by 1985, the company was established with a storefront in Canada (one in Vancouver and one in Whistler, B.C.) where they sold their SUperfeet insoles and orthotics.

1986 – Superfeet start focusing on the medical market

By 1987, Superfeet had to add a customer service department, and focus on shipping efficiency.

Soon in 1990, Superfeet asked Scott Doner to lend his expertise to the company and make them grow from small to large.

In 1993, the market of orthotics insoles and shoe inserts say the Superfeet Company take a big risk and release the Trim-to-Fit Program.

2001 – Superfeet introduced footnotes for dress shoes and trainers

By 2005, a new Superfeet President named Bill McClean led the company.

2008 – Outside magazine ranks Superfeet as one of the best places to work in the US

And in 2012, Superfeet set up a subsidiary in Edinburgh, Scotland.

A new President in the year 2013, JohnRauvola begain initiating a whole new look to the insoles and products.

The Adapt family is the newest addition to Superfeet, launched in late 2021 with Adapt Run offering more flex than other Superfeet insoles.