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Swarovski North America Limited history
Swarovski North America Limited company history timeline
1987: The release of the 'Silver Crystal' figurines prompted a worldwide collecting boom and lead to the creation of the Swarovski Crystal Society.
In 1989, Swarovski replaced its original Edelweiss logo with the Swan logo, which is used on Swarovski packaging and storefronts around the world.
In 1991, the subsidiary moved into the United States market, founding Swarovski Optik North America.
1992: Tyrolit opens new Stans, Austria plant.
1994: Swarovski creates the first Creative Service Center in Wattens to work more closely with designers and couture labels.
1995: Swarovski opened Swarovski Kristallwelten (Swarovski Crystal Worlds) as a unique sparkling shopping experience (designed by the multi-media artist André Heller). It is still one of Austria's main tourist attractions.
In 1997, Tyrolit cemented its North American position with the acquisition of Bay State/Sterling Company, based in Massachusetts, then the number two leading manufacturer of bonded grinding tools in the United States market.
Lastly, the company is part of the Signity joint venture with Swiss gemstone seller Golay Buchel & Cie., created in 1999 to produce genuine and manmade gemstones, cubit zirconia, and similar products.
The company rolled out its own line of bird-watching binoculars in 1999.
In 2000, Swarovski introduced the pearl with a crystal core, providing the weight, texture and shine of a natural pearl, combined with the quality of a Swarovski Crystal.
2000: Company forms Signity joint venture.
2006: The 'CRYSTALLIZED™ - Swarovski Elements' was introduced for crystal elements.
2007: SCHONBEK Worldwide Lighting is bought by the Swarovski Lighting Business.
2016: Swarovski is still 100% family owned and is now led by its Executive Board: Robert Buchbauer, Daniel J Cohen, Markus Langes-Swarovski, Mathias Margreiter and Nadja Swarovski.
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Swarovski North America Limited may also be known as or be related to Swarovski North America, Swarovski North America Limited and Swarovski North America Ltd.