Sway Group CEO and leadership

Danielle Wiley is the founder and CEO of Sway Group. She previously worked at Edelman as SVP, Strategy Director. She attended Vassar College in 1991.

Francesca’s passion for creative, effective marketing prompted her to earn her MBA in the field in 2009 and ultimately led to numerous campaigns with companies ranging from P&G to BestBuy to Walgreens to Whirlpool. Early on in her career, Francesca worked at the biotech giant, Genentech, working on US and EU drug licensing as part of the Regulatory Affairs department.

Before joining the online world, Francesca studied Viticulture & Enology at UC Davis, working at various wineries in both California and Italy. Francesca was recognized as a leader early in her blogging career, snagging multiple awards, including recognition by Nielsen Online as one of the Top 50 Power Moms. Her diverse skill set includes branding, PR, marketing, project management, and partnership building, all of which she now applies towards driving Sway Group’s strategic growth and operational efficiency.

Francesca was instrumental in the creation, development and integration of Sway’s influencer marketing technology - a custom system that allows clients to access interactive lists of recommended influencers, their engagement history, and their audience demographics, along with comprehensive campaign reporting.

Francesca’s not-so-secret power is the ability to motivate staff and contributors to peak performance levels, thanks to her results-oriented mindset and unparalleled organizational skills.