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Sweetwater overview

Industry
Music
Revenue
Headquarters
Employees
1,531
Founded In
Organization Type
Private
Social Media
Sweetwater began business in 1979 in Fort Wayne, Indiana and is the country's most respected dealer in high-technology equipment for musicians, recording studios, and broadcasters - from microphones and digital recording systems to electric guitars to electronic keyboards and electronic drums. Sweetwater customers range from beginners to rock stars. The company's equipment can be found in Los Angeles, New York, and Nashville recording studios, TV and radio stations all across the country, as well as in tens of thousands of home recording studios nationwide. Sweetwater is built on a commitment to the highest level of customer service in the music technology industry.
The staff at Sweetwater come from unusually diverse demographic backgrounds. The company is 44.4% female and 32.4% ethnic minorities. Sweetwater employees are slightly more likely to be members of the Republican Party than the Democratic Party, with 57.0% of employees identifying as members of the Republican Party. Despite their political differences, employees at Sweetwater seem to be happy. The company has great employee retention with staff members usually staying for 3.5 years.
Based in Fort Wayne, IN, Sweetwater is a key player in the media industry with 1,531 employees and an annual revenue of $725.0M.

Sweetwater's Mission Statement

Always to exceed expectations and conduct ourselves with integrity, honesty, and respect for others.

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3.9/5

Sweetwater employee reviews

Based on 7 ratings

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Job openings at Sweetwater
36 Positions

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Sweetwater employee reviews

Sweetwater employee reviews
3.9/5

Based On 7 Ratings

Work At Sweetwater? Share your experience.
Employee Reviews
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1.0
A zippia user wrote a review on May 2023
Pros of working at Sweetwater

None

Cons of working at Sweetwater

Favoritism, unpaid constant meetings, worst management team I’ve ever worked with. Petty threats and constant write ups for nonsense. Funnel all the leads to top guys

Sweetwater Benefits

Nothing

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5.0
A zippia user wrote a review on Nov 2022
Pros of working at Sweetwater

The perks and the food are great!!

Cons of working at Sweetwater

Only one 30 min break. Wish there were mini breaks in betwern.

Sweetwater Benefits

The 24 hour employee gym with personal trainer and the food choice is awesome.

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5.0
A zippia user wrote a review on Jul 2021
Pros of working at Sweetwater

everything about it is great

Cons of working at Sweetwater

nothing is bad it's great

Sweetwater Benefits

nice people and yummy food

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3.0
A zippia user wrote a review on Jun 2020
Pros of working at Sweetwater

The building is full of talented, amazing people!

Cons of working at Sweetwater

Lack of career growth, no longer a family feel and only care about making money. Managament has no accountability. No diversity in staff other than in the DC.

Sweetwater Benefits

Offers free medical clinic on site.

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5.0
A zippia user wrote a review on Dec 2019
Pros of working at Sweetwater

Great environment. An extremely lively and helpful staff.

Cons of working at Sweetwater

Lack of growth. A lot of nepotism/who you know vs what you can do.

Sweetwater Benefits

Discounts on inventory.

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4.0
A zippia user wrote a review on Jul 2019
Pros of working at Sweetwater

Hours are okay

Cons of working at Sweetwater

Management for the distribution center is very lacking

Sweetwater Benefits

Insurance is discounted very well, it barely affects your paycheck

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The team at Sweetwater

  • The founders of Sweetwater is Charles Surack.
  • The key people at Sweetwater are John Hopkins and Charles Surack.
Key People
John Hopkins
Charles Surack
The Inside Scoop
Sweetwater is the world's leading music technology and instrument retailer that also offers events and workshops, piano showroom, music lessons, guitar repair shop. Music store, and recording studio. This privately owned company has around a thousand employees that consist of highly knowledgeable sales engineers, in-house technical support, producers, among others. Since 1979, Sweetwater they have been committed to "doing the right thing."

Sweetwater Rankings

Sweetwater is ranked #2 on the Best Media Companies to Work For in America list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

Read more about how we rank companies.

Sweetwater salaries

Average Sweetwater Salary
$39,558
yearly
$19.02 hourly
Updated March 14, 2024

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Sweetwater diversity

9.8
Diversity Score
We calculated Sweetwater’s diversity score by measuring multiple factors, including the ethnic background, gender identity, and language skills of Sweetwater’s workforce.
Sweetwater diversity summary. Zippia estimates Sweetwater's demographics and statistics using a database of 30 million profiles. Zippia verifies estimates with BLS, Census, and current job openings data for accuracy. We calculated Sweetwater's diversity score by measuring multiple factors, including the ethnic background, gender identity, and language skills of Sweetwater's workforce.
  • Sweetwater has 1,531 employees.
  • 44% of Sweetwater employees are women, while 56% are men.
  • The most common ethnicity at Sweetwater is White (68%).
  • 13% of Sweetwater employees are Hispanic or Latino.
  • 10% of Sweetwater employees are Black or African American.
  • The average employee at Sweetwater makes $39,558 per year.
  • Sweetwater employees are most likely to be members of the republican party.
  • Employees at Sweetwater stay with the company for 3.5 years on average.

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Sweetwater Office Locations

Sweetwater is headquartered in Fort Wayne, IN

Biggest Sweetwater Locations

RankCityJob CountAvg. Salary
1Fort Wayne, IN6$34,797
2Rock Springs, WY4$36,163

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Sweetwater Financial Performance

9.8
Performance Score

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Zippia gives an in-depth look into the details of Sweetwater, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Sweetwater. The employee data is based on information from people who have self-reported their past or current employments at Sweetwater. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Sweetwater. The data presented on this page does not represent the view of Sweetwater and its employees or that of Zippia.

Sweetwater may also be known as or be related to Sweetwater, Sweetwater Sound, Sweetwater Sound Inc, Sweetwater Sound Inc. and Sweetwater Sound, Inc.