Sweetwater Overview

Fort Wayne, IN
Founded In
Organization Type
Sweetwater began business in 1979 in Fort Wayne, Indiana and is the country's most respected dealer in high-technology equipment for musicians, recording studios, and broadcasters - from microphones and digital recording systems to electric guitars to electronic keyboards and electronic drums. Sweetwater customers range from beginners to rock stars. The company's equipment can be found in Los Angeles, New York, and Nashville recording studios, TV and radio stations all across the country, as well as in tens of thousands of home recording studios nationwide. Sweetwater is built on a commitment to the highest level of customer service in the music technology industry.
The staff at Sweetwater come from unusually diverse demographic backgrounds. The company is 44.4% female and 32.4% ethnic minorities. Sweetwater employees are slightly more likely to be members of the Republican Party than the Democratic Party, with 57.0% of employees identifying as members of the Republican Party. Despite their political differences, employees at Sweetwater seem to be happy. The company has great employee retention with staff members usually staying for 3.5 years.
Based in Fort Wayne, IN, Sweetwater is a key player in the media industry with 1,531 employees and an annual revenue of $725.0M.

The Organization’s Mission

Always to exceed expectations and conduct ourselves with integrity, honesty, and respect for others.

Perks of Working at Sweetwater

Sweetwater is highly recommended by its employees for the great pay and diverse culture.


Employee Reviews

Based On 5 Ratings

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Sweetwater Reviews

Employee Reviews

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Employee Reviews

Nov 2022

The perks and the food are great!!


Only one 30 min break. Wish there were mini breaks in betwern.


The 24 hour employee gym with personal trainer and the food choice is awesome.

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Jul 2021

everything about it is great


nothing is bad it's great


nice people and yummy food

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Jun 2020

The building is full of talented, amazing people!


Lack of career growth, no longer a family feel and only care about making money. Managament has no accountability. No diversity in staff other than in the DC.


Offers free medical clinic on site.

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The Team At Sweetwater

Key People

Charles Surack

The Inside Scoop

Sweetwater Rankings

Sweetwater is ranked #2 on the Best Media Companies to Work For in America list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

Read more about how we rank companies.

Sweetwater Salaries

Salary Score
Average Sweetwater Salary
$19.02 hourly
Updated March 16, 2023

Highest Paying Jobs At Sweetwater

RankJob TitleAvg. SalaryHourly Rate
3Sales Engineer$93,685$45
4Service Manager$77,063$37
5Sales Representative$73,447$35
6Account Executive$68,491$33
7Staff Radiation Therapist$64,095$31
8Executive Chef$56,866$27
9Project Coordinator$53,563$26
11Team Leader$50,078$24
12Head Chef$45,909$22
14School Counselor$43,891$21
15Office Manager$41,971$20
17Freelance Makeup Artist$36,202$17
19Administrative Assistant$35,565$17
20Receivables Specialist$35,564$17

Sweetwater Diversity

Diversity Score
We calculated the diversity score of companies by measuring multiple factors, including the ethnic background, gender identity, and language skills of their workforce.

Sweetwater Gender Distribution


Research Summary. Using a database of 30 million profiles, Zippia estimates demographics and statistics for Sweetwater. Our estimates are verified against BLS, Census, and current job openings data for accuracy. After extensive research and analysis, Zippia's data science team found that:

  • Sweetwater has 1,531 employees.

  • 44% of Sweetwater employees are women, while 56% are men.

  • The most common ethnicity at Sweetwater is White (68%).

  • 13% of Sweetwater employees are Hispanic or Latino.

  • 10% of Sweetwater employees are Black or African American.

  • The average employee at Sweetwater makes $39,558 per year.

  • Sweetwater employees are most likely to be members of the republican party.

  • On average, employees at Sweetwater stay with the company for 3.5 years.

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Sweetwater Employee Political Affiliation

Sweetwater employees are most likely to be members of the Republican Party. The largest donation made to a political party by a Sweetwater employee was by Chuck Surack. Chuck Surack donated $45,800 to the Republican Party.



Republican Party

57.9 %

Democratic Party

42.1 %
Employee Political Donations
NameJob TitlePartyDonation
Chuck SurackSelf-EmployedRepublican Party$45,800
Charles SurackPresidentRepublican Party$27,100
Lisa SurackProject Management AssistantRepublican Party$10,600
John CarolloRequirements ManagerRepublican Party$10,450
John BarronPresident & Chief Operating OfficerDemocratic Party$5,000
William MarracciniPartnerDemocratic Party$3,400
Christopher LE VineInvestment AdvisorRepublican Party$2,500
Nancy WittExecutiveRepublican Party$2,000
Brian HamiltonExecutive DirectorRepublican Party$654
Albert CarolloOwnerRepublican Party$500
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Sweetwater Employment Videos

Sweetwater Financial Performance

Performance Score
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Sweetwater Subsidiaries

Subsidiaries to Sweetwater include All Pro Integrated Systems. Employees at the parent company, Sweetwater, earn $39,558 whereas employees at All Pro Integrated Systems earn $47,777, on average.
Average Salarydesc

All Pro Integrated Systems

Salary Range34k - 66k$48k$47,777

Frequently Asked Questions about Sweetwater

When was Sweetwater founded?

Sweetwater was founded in 1979.

How many Employees does Sweetwater have?

Sweetwater has 1,531 employees.

How much money does Sweetwater make?

Sweetwater generates $725.0M in revenue.

What industry is Sweetwater in?

Sweetwater is in the music industry.

What is Sweetwater's mission?

Sweetwater's mission statement is "Always to exceed expectations and conduct ourselves with integrity, honesty, and respect for others."

What type of company is Sweetwater?

Sweetwater is a private company.

Who are Sweetwater's competitors?

Sweetwater competitors include Sam Ash Music Stores, J. The Jewish News of Northern California, The Basement, Scotts.Services, O'Leary and Partners, 6th Street Playhouse, Michigan Co, Eli, Remo Inc., Decca Records, Red Line Editorial, Brokaw, Fast, Crisp, Speed, Tradewinds Bar, Beck, Power Automedia, King, Three.

Who works at Sweetwater?

Charles Surack (CEO)

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Zippia gives an in-depth look into the details of Sweetwater, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Sweetwater. The employee data is based on information from people who have self-reported their past or current employments at Sweetwater. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Sweetwater. The data presented on this page does not represent the view of Sweetwater and its employees or that of Zippia.

Sweetwater may also be known as or be related to Sweetwater, Sweetwater Sound, Sweetwater Sound Inc, Sweetwater Sound Inc. and Sweetwater Sound, Inc.