Sweetwater Sound Overview

Sweetwater is the largest online retailer of musical instruments and pro audio equipment in the United States. Sweetwater is located in Fort Wayne, Indiana.
The staff at Sweetwater Sound come from unusually diverse demographic backgrounds. The company is 43.6% female and 36.0% ethnic minorities. Sweetwater Sound employees are slightly more likely to be members of the Republican Party than the Democratic Party, with 58.0% of employees identifying as members of the Republican Party. Despite their political differences, employees at Sweetwater Sound seem to be happy. The company has great employee retention with staff members usually staying for 3.1 years.
Based in Fort Wayne, IN, Sweetwater Sound is a key player in the retail industry with 1,531 employees and an annual revenue of $725.0M.

The Organization’s Mission

To give music makers the ultimate shopping experience.

Perks of Working at Sweetwater Sound

Sweetwater is highly recommended by its employees for the great pay and diverse culture.


Consumer Discretionary





Founded in



Fort Wayne, IN



Organization Type


Is This Your Company?

Sweetwater Sound Employee Reviews

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Zippia UserJuly 2021


Zippia Official LogoZippia UserJuly 2021

What Do You Like About Working There?

everything about it is great

What DON'T You Like About Working There?

nothing is bad it's great

What Are Your Favorite Benefits/Perks?

nice people and yummy food
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Zippia UserJune 2020


Zippia Official LogoZippia UserJune 2020

What Do You Like About Working There?

The building is full of talented, amazing people!

What DON'T You Like About Working There?

Lack of career growth, no longer a family feel and only care about making money. Managament has no accountability. No diversity in staff other than in the DC.

What Are Your Favorite Benefits/Perks?

Offers free medical clinic on site.
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Zippia UserDecember 2019


Zippia Official LogoZippia UserDecember 2019

What Do You Like About Working There?

Great environment. An extremely lively and helpful staff.

What DON'T You Like About Working There?

Lack of growth. A lot of nepotism/who you know vs what you can do.

What Are Your Favorite Benefits/Perks?

Discounts on inventory.
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Zippia UserJuly 2019


Zippia Official LogoZippia UserJuly 2019

What Do You Like About Working There?

Hours are okay

What DON'T You Like About Working There?

Management for the distribution center is very lacking

What Are Your Favorite Benefits/Perks?

Insurance is discounted very well, it barely affects your paycheck
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The Team At Sweetwater Sound

Key People

    Chuck Surack (CEO)

The Inside Scoop
Sweetwater is the world's leading music technology and instrument retailer that also offers events and workshops, piano showroom, music lessons, guitar repair shop. Music store, and recording studio. This privately owned company has around a thousand employees that consist of highly knowledgeable sales engineers, in-house technical support, producers, among others. Since 1979, Sweetwater they have been committed to "doing the right thing."
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Sweetwater Sound Company Rankings

Sweetwater Sound is ranked #60 on the Best Companies to Work For in Indiana list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

Read more about how we rank companies.

Sweetwater Sound Salaries

Salary Score

Sweetwater Sound Salaries By Job Title

The average employee at Sweetwater Sound earns a yearly salary of $37,143 per year, but different jobs can earn drastically different salaries. The higher paying positions at Sweetwater Sound include owner/operator, sales engineer, controller, and nursing director. A typical owner/operator salary at Sweetwater Sound is $209,147 per year. Some of the other roles at Sweetwater Sound are baby sitter and waitress. A worker with the title baby sitter at Sweetwater Sound earns an average salary of $18,809 per year.
Job Title
Average Salarydesc
Salary Range198k - 220k$209k$209,147
Sales Engineer
Salary Range103k - 129k$116k$115,703
Salary Range97k - 131k$113k$113,232
Nursing Director
Salary Range76k - 89k$82k$82,442
Salary Range54k - 86k$68k$68,438
Registered Nurse
Salary Range55k - 82k$68k$67,795
Staffing Director
Salary Range51k - 73k$61k$61,356
Executive Chef
Salary Range51k - 65k$58k$58,239
Sales Representative
Salary Range44k - 61k$53k$52,560
Deputy Sheriff
Salary Range49k - 54k$52k$51,715

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Sweetwater Sound Careers

On average, employees at Sweetwater Sound stay with the company for 3.1 years. Employees most commonly join Sweetwater Sound after leaving Walmart. When they leave Sweetwater Sound, they most frequently get their next job at Walmart.

Average Length of Employment

3.3 years

Top Employers Before Sweetwater Sound

19.4 %
6.5 %

Top Employers After Sweetwater Sound

12.4 %

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Sweetwater Sound Employee Demographics

Diversity Score
We calculated the diversity score of companies by measuring multiple factors, including the ethnic background, gender identity, and language skills of their workforce.

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Sweetwater Sound Employees Education

Of the 1,531 employees at Sweetwater Sound, 11.5% attended Georgia State University. Employees at Sweetwater Sound most frequently majored in Business, and most employees’ highest level of education is a Bachelors.

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Sweetwater Sound Employee Political Affiliation

Sweetwater Sound employees are most likely to be members of the Republican Party. The largest donation made to a political party by a Sweetwater Sound employee was by Chuck Surack. Chuck Surack donated $45,800 to the Republican Party.

Employee Political Donations

NameascdescJob TitleascdescPartyascdescDonationascdesc
Chuck SurackSelf-Employed
Republican Party
$45,800Republican Party
Charles SurackPresident
Republican Party
$27,100Republican Party
Lisa SurackProject Management Engineer
Project Management Engineer
Republican Party
$10,600Republican Party
John CarolloManager
Republican Party
$10,450Republican Party
John BarronPresident & Chief Operating Officer
President & Chief Operating Officer
Democratic Party
$5,000Democratic Party
William MarracciniPartner
Democratic Party
$3,650Democratic Party
Laurent ChaixAsset Manager
Asset Manager
Democratic Party
$2,800Democratic Party
Shirley WoodcockBusiness Owner
Business Owner
Republican Party
$2,500Republican Party
Christopher LE VineInvestment Advisor
Investment Advisor
Republican Party
$2,500Republican Party
Nancy WittExecutive
Republican Party
$2,000Republican Party
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Sweetwater Sound Employment Videos

Sweetwater Sound Financial Performance

Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.


$100M - $1B

Founded in


Organization type


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Frequently Asked Questions about Sweetwater Sound

When was Sweetwater Sound founded?

Sweetwater Sound was founded in 1979.

How many Employees does Sweetwater Sound have?

Sweetwater Sound has 1,531 employees.

How much money does Sweetwater Sound make?

Sweetwater Sound generates $725.0M in revenue.

What industry is Sweetwater Sound in?

Sweetwater Sound is in the consumer discretionary industry.

What is Sweetwater Sound's mission?

Sweetwater Sound's mission statement is "To give music makers the ultimate shopping experience."

What type of company is Sweetwater Sound?

Sweetwater Sound is a private company.

Who are Sweetwater Sound's competitors?

Sweetwater Sound competitors include Guitar Center, Splash Spas and Pools, Sugarloaf Mountain, Goode Motor Ford, Edge Wear, AMS, Maxwells, Fredericksburg Farmers Co-Op, Bear Creek Technologies, H20, Pat-Ron, Automercado Nuevo Madeirense, C.a., Chinos Holdings, Bag, Elk Grove Ford, Apple Ford Lincoln Apple Valley, Warren Midtown Motors, Coachman, Dickens and Assoc, SwimAtlanta.

Who works at Sweetwater Sound?

Chuck Surack (CEO)

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Updated October 27, 2021

Zippia gives an in-depth look into the details of Sweetwater Sound, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Sweetwater Sound. The employee data is based on information from people who have self-reported their past or current employments at Sweetwater Sound. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions, or for the results obtained from the use of this information. The data presented on this page does not represent the view of Sweetwater Sound and its employees or that of Zippia.

Sweetwater Sound may also be known as or be related to SWEETWATER SOUND INC, Sweetwater, Sweetwater Sound Inc, Sweetwater Sound Inc. and Sweetwater Sound, Inc.