Sweetwater Sound overview

Sweetwater is the largest online retailer of musical instruments and pro audio equipment in the United States. Sweetwater is located in Fort Wayne, Indiana.
The staff at Sweetwater Sound come from unusually diverse demographic backgrounds. The company is 42.3% female and 35.9% ethnic minorities. Sweetwater Sound employees are more likely to be members of the Republican Party than the Democratic Party, with 60.6% of employees identifying as members of the Republican Party. But those numbers could change quickly because the turnover rate at Sweetwater Sound is relatively high. Employees at Sweetwater Sound stay with the company for an average of 2.1 years before leaving.
Based in Fort Wayne, Indiana, Sweetwater Sound is a key player in the retail industry with 1,531 employees and an annual revenue of $725.0M.

The Organization’s Mission

At Sweetwater, we make sure you get the best value for your money, with great gear at the lowest-possible prices.

Perks of Working at Sweetwater Sound

Sweetwater is highly recommended by its employees for the great pay and diverse culture.







Founded in



Fort Wayne, IN



Organization Type


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The team at Sweetwater Sound

Key People
  • Jeff McDonald (Vice President Of HR/ Recruiting)
  • John Hopkins (coo)
  • Charles Surack (ceo)
  • Chuck Surack (President)
  • Chelsey Reber (Marketing Coordinator)
  • David Stewart (Executive Vice President And Chief Marketing Officer)
  • Jon Schafer (Social Media Director)
  • Steve Dwyer (Social Media Director)
The Inside Scoop
Sweetwater is the world's leading music technology and instrument retailer that also offers events and workshops, piano showroom, music lessons, guitar repair shop. Music store, and recording studio. This privately owned company has around a thousand employees that consist of highly knowledgeable sales engineers, in-house technical support, producers, among others. Since 1979, Sweetwater they have been committed to "doing the right thing."
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Sweetwater Sound Reviews

Zippia Official Logo


Zippia UserDecember 2019


Zippia Official LogoZippia UserDecember 2019

What Do You Like About Working There?

Great environment. An extremely lively and helpful staff. Show More

What DON'T You Like About Working There?

Lack of growth. A lot of nepotism/who you know vs what you can do. Show More

What Are Your Favorite Benefits/Perks?

Discounts on inventory. Show More
Zippia Official Logo


Zippia UserJuly 2019


Zippia Official LogoZippia UserJuly 2019

What Do You Like About Working There?

Hours are okay Show More

What DON'T You Like About Working There?

Management for the distribution center is very lacking Show More

What Are Your Favorite Benefits/Perks?

Insurance is discounted very well, it barely affects your paycheck Show More
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Sweetwater Sound Rankings

Sweetwater Sound is ranked #16 on the Best Companies to Work For in Indiana list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

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Sweetwater Sound careers

On average, employees at Sweetwater Sound stay with the company for 2.1 years. Employees most commonly join Sweetwater Sound after leaving Walmart. When they leave Sweetwater Sound, they most frequently get their next job at Walmart.

Average Length of Employment
Sam Ash Music2.2 years

Sweetwater Sound

2.1 years
Top Employers Before Sweetwater Sound
Walmart18.8 %
Target6.3 %
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Top Employers After Sweetwater Sound
Walmart11.7 %
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Sweetwater Sound Employment Videos

Sweetwater Sound Financial Performance

Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.


$100M - $1B

Founded in


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Sweetwater Sound Competitors

Frequently Asked Questions about Sweetwater Sound

When was Sweetwater Sound founded?

Sweetwater Sound was founded in 1979.

How many Employees does Sweetwater Sound have?

Sweetwater Sound has 1,531 employees.

How much money does Sweetwater Sound make?

Sweetwater Sound generates $725.0M in revenue.

What industry is Sweetwater Sound in?

Sweetwater Sound is in the retail industry.

What is Sweetwater Sound's mission?

Sweetwater Sound's mission statement is "At Sweetwater, we make sure you get the best value for your money, with great gear at the lowest-possible prices."

What type of company is Sweetwater Sound?

Sweetwater Sound is a private company.

Who are Sweetwater Sound's competitors?

Sweetwater Sound competitors include Musician's Friend, Sam Ash Music, Full Compass Systems, Aquatic Co, Paradise, Wet n Wild Waterworld, METRO, One Stop Parts Source, Springfield, Roots, Dreams, Blair, Ethos, LaCrosse Furniture Co., VIP Tires & Service, Delta Sonic Car Wash Systems, Oak Ridge CC, Road Runner Sports, The Jay Group, C J's.

Who works at Sweetwater Sound?

Jeff McDonald (Vice President Of HR/ Recruiting)

John Hopkins (coo)

Charles Surack (ceo)

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You can find out what it is like to work at Sweetwater Sound, also known as SWEETWATER SOUND INC, Sweetwater, Sweetwater Sound Inc, Sweetwater Sound Inc. and Sweetwater Sound, Inc..

Zippia gives an in-depth look into the details of Sweetwater Sound, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Sweetwater Sound. The employee data is based on information from people who have self-reported their past or current employments at Sweetwater Sound. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions, or for the results obtained from the use of this information. The data presented on this page does not represent the view of Sweetwater Sound and its employees or that of Zippia.