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Swirl Overview

A full-spectrum ideas agency: advertising, marketing, communications, retail experiences, and brand actions. Independently owned, independent in spirit.
The staff at Swirl come from unusually diverse demographic backgrounds. The company is 48.3% female and 44.4% ethnic minorities. Even though it has great demographic diversity, Swirl notably lacks in political diversity. It has an unusually high proportion of employees who are members of the Democratic Party, at 90.0%. Despite having coworkers who agree with each other about politics, employees at Swirl tend to have relatively short tenures. Staff members usually stay with the company for 1.6 years. The average employee at Swirl makes $45,559 per year. In comparison, some of its highest paying competitors, like PUFF, Big Deals, and Entravision Communications, pay $56,753, $54,736, and $54,362, respectively.
Swirl is a small media company based in San Francisco, CA with only 150 employees and an annual revenue of $7.5M.







Founded in



San Francisco, CA


Organization Type


Is This Your Company?

The Team At Swirl

Key People
  • Sari Rich (Owner)
  • Martin Lauber (President)

What do people say about Swirl

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What do you like about working for Swirl?

Swirl Rankings

Swirl is ranked #18 on the Best Media Companies to Work For in San Francisco, CA list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

Read more about how we rank companies.

Swirl Salaries

How much does Swirl pay?
The national average salary for a Swirl employee in the United States is $45,559 per year. Employees in the top 10 percent can make over $98,000 per year, while employees at the bottom 10 percent earn less than $20,000 per year.
Salary Score
Average Employee Earnings

Swirl Salaries By Job Title

The average employee at Swirl earns a yearly salary of $45,559 per year, but different jobs can earn drastically different salaries. The higher paying positions at Swirl include owner/operator, associate creative director, senior copywriter, and strategist. A typical owner/operator salary at Swirl is $189,145. To get a better sense of the salaries at Swirl, other roles such as cashier and server and hostess can be considered as well. For comparison, the title cashier at Swirl earns $20,086 per year.
Job Title
Average Salary
Salary Range172k - 207k$189k$189,145
Associate Creative Director
Salary Range111k - 142k$126k$126,212
Senior Copywriter
Salary Range97k - 119k$108k$107,601
Salary Range76k - 102k$89k$88,748
Creative Lead
Salary Range80k - 95k$88k$87,809
Art Director
Salary Range71k - 104k$86k$86,107
Account Supervisor
Salary Range76k - 97k$86k$86,085
Digital Producer
Salary Range67k - 85k$76k$76,136
Senior Editor
Salary Range69k - 81k$75k$75,399
Background Actor
Salary Range50k - 93k$69k$68,647

Swirl Careers

On average, employees at Swirl stay with the company for 1.6 years. Employees most commonly join Swirl after leaving Reinsurance Group of America. When they leave Swirl, they most frequently get their next job at Walmart.

Average Length of Employment

Expo Holding
2.6 years
1.6 years

Top Employers Before Swirl

6.7 %
6.7 %

Top Employers After Swirl

8.5 %
6.8 %
6.8 %

Swirl Employee Demographics

Diversity Score
We calculated the diversity score of companies by measuring multiple factors, including the ethnic background, gender identity, and language skills of their workforce.

Swirl Employees Education

Of the 150 employees at Swirl, 12.8% attended Academy of Art University. Employees at Swirl most frequently majored in Business, and most employees’ highest level of education is a Bachelors.

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Swirl Employee Political Affiliation

Swirl employees are most likely to be members of the Democratic Party. The largest donation made to a political party by a Swirl employee was by John Berg. John Berg donated $5,000 to the Democratic Party.

Employee Political Donations

NameJob TitlePartyDonation
John BergAdvertising
John Berg
Democratic Party
Democratic Party
$5,000Democratic Party
Gordon BowenFounder
Gordon Bowen
Democratic Party
Democratic Party
$2,700Democratic Party
Keith NealFilm Producer
Keith Neal
Film Producer
Film Producer
Democratic Party
Democratic Party
$2,700Democratic Party
Michael ParrottCreative Director
Michael Parrott
Creative Director
Creative Director
Democratic Party
Democratic Party
$1,000Democratic Party
Lisa HubbertProducer
Lisa Hubbert
Democratic Party
Democratic Party
$511Democratic Party
Alan SandersAdvertising
Alan Sanders
Democratic Party
Democratic Party
$500Democratic Party
JIM DipiazzaCreative Director
JIM Dipiazza
Creative Director
Creative Director
Democratic Party
Democratic Party
$500Democratic Party
Jay HaleWood Working Assembler
Jay Hale
Wood Working Assembler
Wood Working Assembler
Republican Party
Republican Party
$350Republican Party
Christopher MadisonTechnical Product Manager
Christopher Madison
Technical Product Manager
Technical Product Manager
Democratic Party
Democratic Party
$349Democratic Party
Jody RoseBusiness Developer
Jody Rose
Business Developer
Business Developer
Democratic Party
Democratic Party
$300Democratic Party
Show More

Swirl Financial Performance

Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.


$5M - $10M

Founded in


Organization type


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Swirl Subsidiaries

Subsidiaries to Swirl include Yogurtini Self-Serve. Employees at the parent company, Swirl, earn $45,559 whereas employees at Yogurtini Self-Serve earn $27,454, on average.
Average Salary
Yogurtini Self-Serve
Salary Range21k - 35k$27k$27,454

Swirl Competitors

Based on our research, similar companies to Swirl are PUFF, Big Deals, and Entravision Communications. The average salaries at PUFF rank the highest, with their employees earning an average salary of $56,753 per year. The employees at Big Deals earn an average yearly salary of $54,736 per year, and the salaries at Entravision Communications average $54,362 per year.
Average Salary


Salary Range37k - 86k$57k$56,753

Big Deals

Salary Range36k - 82k$55k$54,736
Entravision Communications
Salary Range39k - 75k$54k$54,362
Expo Holding
Salary Range35k - 80k$54k$53,557


Salary Range38k - 74k$53k$53,474


Salary Range37k - 73k$52k$52,431

Mystery Co

Salary Range36k - 73k$52k$52,032

Westpark Direct

Salary Range36k - 73k$52k$52,019

Wine com

Salary Range35k - 75k$52k$51,860

UEC Theatres

Salary Range30k - 67k$46k$45,569

Frequently Asked Questions about Swirl

When was Swirl founded?

Swirl was founded in 2002.

How many Employees does Swirl have?

Swirl has 150 employees.

How much money does Swirl make?

Swirl generates $7.5M in revenue.

What industry is Swirl in?

Swirl is in the media industry.

What type of company is Swirl?

Swirl is a private company.

Who are Swirl's competitors?

Swirl competitors include Mystery Co, Wine com, Laemmle Theatres, Expo Holding, PEACHTREE BUSINESS PROD, True North Holdings, Westpark Direct, Business Insider, Voila, Big Deals, Consolidated Theaters, PLA, UEC Theatres, PUFF, Skagit Valley Herald, Jrn, Entravision Communications, Starline, Cloud 9, Times Publishing Company.

Who works at Swirl?

Sari Rich (Owner)

Martin Lauber (President)

Where is Swirl's headquarters?

Swirl's headquarters is in San Francisco, CA.

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Updated December 31, 2020

Zippia gives an in-depth look into the details of Swirl, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Swirl. The employee data is based on information from people who have self-reported their past or current employments at Swirl. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions, or for the results obtained from the use of this information. The data presented on this page does not represent the view of Swirl and its employees or that of Zippia.

Swirl may also be known as or be related to McGarry Bowen, LLC., Swirl, Swirl Inc, U SWIRL INC and U-Swirl, Inc.