Taco Bell Company History Timeline

1964
In 1964, Kermit Becky, a former Los Angeles policeman, purchased the first Taco Bell franchise in the South Bay area of Los Angeles.
1967
Within two years he d sold his first franchise, and by 1967 100 Taco Bells were in business.
In 1967, the 100th restaurant opened at 400 South Brookhurst in Anaheim.
1968
In 1968, its first franchise location east of the Mississippi River opened in Springfield, Ohio.
1970
By 1970, Taco Bell had become a 6 million operation, producing annual profits of approximately 150,000.
1978
Bell sold Taco Bell to PepsiCo in 1978 for 130 million, and the soda giant's virtually unlimited store of capital allowed the chain to expand even further.
1983
By 1983, when John E. Martin took over as president, the chain had 1,600 outlets in 47 United States states, producing a total of 918 million in sales.
1986
By 1986, Taco Bell had grown to 2,400 outlets with just over 1.4 billion in sales.
In 1986, Taco Bell expanded overseas by opening a restaurant in London, England.
Several locations in the Midwestern United States were converted from Zantigo, a Minneapolis, Minnesota-based Mexican chain which PepsiCo acquired in 1986.
1990
In 1990, the Hot 'n Now chain was acquired.
1991
A 1991 article in the Harvard Business Review named Taco Bell as the best performer in the fast food industry at the time, surpassing traditional market leader McDonald's.
These changes helped the company to achieve 60 percent more sales in 1991 than two years earlier.
In 1991, Taco Bell opened the first Taco Bell Express in San Francisco.
1992
In 1992, Taco Bell opened outlets in Aruba, South Korea, and Saudi Arabia, bringing the number of international locations to 11.
Taco Bell first tried to enter the Mexican market in 1992, but its restaurants all closed within two years.
1993
Taco Bell also entered the supermarket venue through a line of taco shells, salsa, and refried beans in 1993.
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1995
The initial solution tried by Roger Enrico, the new chairman and CEO, was to reduce the percentage of outlets owned by the company, which stood at 60 percent in 1995.
Taco Bell began co-branding with KFC in 1995 when the first such co-brand opened in Clayton, North Carolina.
1997
In January 1997, the company announced plans to spin off this restaurant division, creating an independent publicly traded company called Tricon Global Restaurants, Inc.
Taco Bell sold Hot 'n Now to a Connecticut company in 1997.
2000
In September 2000, up to 50 million worth of Taco Bell-branded shells were recalled from supermarkets.
Since 2000, Taco Bell has continued to find distinctive ways to brand and partner in order to attract customers.
2001
In 2001, Tricon Global announced a 60 million settlement with the suppliers.
2002
Stock Advisor launched in February of 2002.
With the purchase of Yorkshire Global Restaurants, the owners of A W and Long John Silver's chains, Tricon changed its name to Yum Brands on May 16, 2002.
Taco Bell's strategy appeared to pay off when sales began to rebound in 2002.
2003
In 2003, a federal jury awarded 30.1 million to the two men.
2004
In 2004 the company partnered with Mountain Dew soda and released Mountain Dew Baja Blast, which, for some time, could only be purchased at Taco Bell.
Taco Bell, with 2004 combined company and franchisee sales reaching 5.7 billion dollars, holds the largest share of the Mexican-style restaurant market in the United States.
Under Brolick's leadership, Taco Bell had reformed its financial record and by 2004 was in the midst of its third consecutive year of sustained growth.
2005
In March 2005, the Coalition of Immokalee Workers CIW won a landmark victory in its national boycott of Taco Bell for human rights.
2007
In 2007 the company began a promotion with Major League Baseball that promised one free taco to everyone in the United States for every stolen base in the World Series.
Taco Bell tried again in 2007 to successfully open a restaurant in Mexico City.
2009
In 2009 Taco Bell became the official fast-food partner of the NBA, replacing McDonald s.
2012
A similar promotion began in 2012 in a partnership with Frito Lay the result, Doritos Locos Tacos, saw considerable success.
2013
The new taco invention added 15,000 jobs to the company, selling 500 million Doritos Locos Tacos in just 14 months and breaking 1 billion in sales in October 2013.
2014
Taco Bell took on competitors in other ways as well. It began offering breakfast nationwide in 2014 among its unique offerings were a waffle taco and a breakfast burrito, along with more traditional pastries, orange juice, and coffee.
2015
Then, in 2015 Taco Bell released its vegan and vegetarian menu, introduced a limited delivery service in the United States, and opened its first location that sold alcohol in Chicago .
2016
In March 2016, Taco Bell introduced private beta testing of an artificial intelligence bot on the messaging platform Slack designed to take orders of select menu items from local Taco Bell locations and have the orders delivered.
In 2016, Taco Bell launched the Taco Bell Cantina flagship store located on the Las Vegas strip.
In 2016, Taco Bell built a restaurant out of five cargo shipping containers for the Texas music festival, South by Southwest.
2019
In 2019 Taco Bell opened a pop-up hotel called The Bell A Taco Bell Hotel and Resort which opened for one weekend in August.
Founded
1962
Company Founded
Headquarters
Irvine, CA
Company Headquarter
Founders
Glen Bell
Company Founders

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