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The differences between talent buyers and media buyers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a talent buyer and a media buyer. Additionally, a media buyer has an average salary of $74,390, which is higher than the $63,807 average annual salary of a talent buyer.
The top three skills for a talent buyer include booking, ticket sales and production coordination. The most important skills for a media buyer are digital marketing, campaign performance, and media buying.
| Talent Buyer | Media Buyer | |
| Yearly salary | $63,807 | $74,390 |
| Hourly rate | $30.68 | $35.76 |
| Growth rate | - | 8% |
| Number of jobs | 21,472 | 20,884 |
| Job satisfaction | - | 4 |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 87% |
| Average age | 48 | 48 |
| Years of experience | 6 | 6 |
One must consider a talent buyer as somebody who has full potential, vibes, perseverance, and enthusiasm to do something. To be a talent buyer, aptitude is not the ultimate thing; you must be practical in many facets.
Media Buyers are marketing professionals who manage the company's advertisements. They create the company's media plan to determine the advertising needs of the company. They negotiate with external providers to get the best advertisement placement values. To do this, Media Buyers are expected to conduct thorough research on the different advertising companies, networks, media, size of placement, and length of advertisement. Their research must consider the target market and determine the best media to reach their target market. Media Buyers should have good negotiation skills and must be able to maintain good working relationships with providers.
Talent buyers and media buyers have different pay scales, as shown below.
| Talent Buyer | Media Buyer | |
| Average salary | $63,807 | $74,390 |
| Salary range | Between $41,000 And $99,000 | Between $56,000 And $98,000 |
| Highest paying City | - | Burlington, VT |
| Highest paying state | - | Vermont |
| Best paying company | - | Bloomberg |
| Best paying industry | - | Professional |
There are a few differences between a talent buyer and a media buyer in terms of educational background:
| Talent Buyer | Media Buyer | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 87% |
| Most common major | Music | Communication |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between talent buyers' and media buyers' demographics:
| Talent Buyer | Media Buyer | |
| Average age | 48 | 48 |
| Gender ratio | Male, 67.7% Female, 32.3% | Male, 30.1% Female, 69.9% |
| Race ratio | Black or African American, 9.5% Unknown, 4.4% Hispanic or Latino, 12.9% Asian, 6.3% White, 66.1% American Indian and Alaska Native, 0.8% | Black or African American, 8.9% Unknown, 4.4% Hispanic or Latino, 12.2% Asian, 7.7% White, 66.1% American Indian and Alaska Native, 0.8% |
| LGBT Percentage | 7% | 7% |