TaxJar Leadership

15+ years executive marketing leadership in public companies and venture-backed, B2B SaaS start-ups. I bring expertise in marketing strategy, product marketing, customer acquisition and retention, digital marketing, messaging, and communications.

From Cloudant & mParticle to IBM, I have a proven track record of bringing new products to market, building high performing teams, and leading through transformation.

Today, I consult with early and growth stage startups, mid-size companies, and emerging businesses at large brands on global marketing and business plan development, talent and organizational design, and strategies to increase growth, build brand awareness, and retain customers.

Carolyn Urban is a Chief Customer Officer at TaxJar and is based in Greater Boston. She has worked as Senior Quality Assurance Engineer at Interleaf; VP, Worldwide Customer Support at COMPUWARE CORP; and Vice President, Services and Support at PeopleCube. Carolyn studied at University of Massachusetts Boston between 1982 and 1986 and Bentley University between 2004 and 2010.

I’m an award-winning, seasoned CHRO & Business Executive known for leading significant cultural transformation. Internationally respected as an engagement and organizational development visionary, with deep experience in all facets of people strategy. I approach my work as an experience designer who cares deeply about connecting the dots between performance and potential.My career began working for legendary performance coach, Anthony Robbins and progressed into industries such as financial services (Dun & Bradstreet) and consumer goods (PepsiCo). Time at The Allegis Group, a world leader in talent acquisition strategy and DaVita, known for its game-changing culture within healthcare have cemented my track record of achievements, offering proven solutions on what makes great cultures work. In more recent years, my time at Northwell Health as their Chief People Innovation Officer, I led the organization to the #13 spot on Fortune's Best Places To Work in Healthcare. Having jumped back into the fin tech space once again, I’m back where I belong: in an innovative, entrepreneurial and high-growth company, destined to show the world how a great company is built.I’m passionate about deepening engagement and connection, increasing motivation and crafting meaningful work experiences that create the best workplaces possible. The diversity of my experiences working inside some of the best-known organizations of our time, help me to deliver a wide range of practical, proven, business-oriented solutions for organizations who are ready for real change. At the end of the day, my job is to accelerate growth, build high performance cultures, create capable leaders and build processes to sustain growth for the long haul. Skills: High growth and transformation. Strategic leadership, organizational design and development. Talent management. Financial mangagement and cost optimization. Employee/internal communications. Employee engagement. Employer branding. HR analytics and scorecards. Talent assessment, planning and succession management. Training and development. Leadership development. Executive coaching.

Fine Jewelry Designer, AdWords Account Manager at Google, Global Product Expert on Mobile Sites, Mobile Site Development, AdWords Certified Professional.

Specialties: Experience in marketing, Illustrator & Photoshop, Dreamweaver Web Design, Shopify, StitchLabs, data organization, fashion, design, advertising, customer service, writing blogs, and retail.

Ryan is currently VP of Business Development for Outright, simple online accounting for small businesses. Ryan founded two companies which were both acquired. Beelya, which licensed authentic, virtual autographed memorabilia for professional athletes and was the first virtual goods seller on Facebook, was sold to Brand Affinity Technologies in January 2010. FileLater, an online tax extension filer for small businesses, was sold to Banks.com in December of 2010. Prior to being an entrepreneur, Ryan held positions at Intel and Intuit. Ryan holds a Bachelors in Industrial Engineering from University of Michigan, Summa Cum Laude, and a Masters in Financial Engineering from University of Michigan.