TBWA Worldwide CEO and leadership

Troy began his career as an account executive at BBDO in Brisbane, Australia, before moving to Leo Burnett in 1994. He spent ten years with Leo Burnett in Chicago, Asia-Pacific and Sydney. Working in Burnett’s office in Chicago, he was responsible for all brand and creative development for Procter & Gamble’s Cheer, Luvs and Era brands. Subsequently, he was named Regional Account Director on Procter & Gamble business in Asia Pacific. In 2000, he became the Managing Director of Burnett’s agency in Sydney. During his time in Sydney, Burnett was named Agency of the Year a record four times and in his final year, Burnett Australia was the most awarded agency at the Cannes Lions festival.

In 2004, Troy returned to BBDO in New York to lead the agency’s billion-dollar AT&T business. Under Troy, the work on AT&T became some of the most sought-out advertising in the category, winning Cannes Lions, Effies, Clios, One Show pencils and Webby Awards.

In 2008, Troy was inducted into the American Advertising Federation (AAF) Hall of Achievement, honoring those people 40 years of age or under who have had a significant impact on the industry through their leadership, career achievements and inspiring personal qualities.

Troy went on to hold the role of Deputy Chairman, BBDO North America, where he focused on building BBDO’s digital and strategic planning capabilities and establishing new client service offerings. He moved up to assume the role of Chairman and CEO, BBDO, The Americas. Here he had oversight of BBDO’s operations in North, South and Central America, including the Proximity direct and digital agency network.

He joined TBWA from Omnicom Group in July 2014. At Omnicom he was Executive Vice President, responsible for driving cross-agency collaboration and innovation for Omnicom’s largest clients.

Twitter

@troyruhanen

Agathe Guerrier is a Global Co-Chief Strategy Officer at TBWA Worldwide and is based in London, United Kingdom, United Kingdom. She has worked as Strategist at A Tiny Warrior, Strategist at Mother, and Head of Strategy at BBH LA. Agathe works or has worked as Strategy Director at Brown Brothers Harriman. She attended INALCO between 1999 and 2003, University of California Berkeley between 1999 and 2000, and Sciences Po between 1998 and 2002.

Denis Streiff is a Chief Financial Officer at TBWA Worldwide and is based in Greater New York City Area. He has worked as International Tax Lawyer - Senior Associate at CMS Bureau Francis Lefebvre and Assistant Treasurer at OMNICOM GROUP INC.. Denis attended Université Paris II Panthéon-Assas between 1985 and 1986, HEC between 1983 and 1986, and Université Paris II Panthéon-Assas between 1986 and 1988.

Tom Carroll works at TBWA Worldwide and a Partner at Brand Equity International and Chief Executive Officer at TBWA Worldwide and is based in Rye, York.