How To Become A Technical Marketing Consultant: What It Is and Career Path

What is a technical marketing consultant and how to become one

Updated January 8, 2025

3 min read

Quoted experts

Dr. Mohamad A. Darrat,

Heidi Jo Newberg

There is more than meets the eye when it comes to being a technical marketing consultant. For example, did you know that they make an average of $44.31 an hour? That's $92,161 a year! Between 2018 and 2028, the career is expected to grow 19% and produce 150,300 job opportunities across the U.S.

What general advice would you give to a technical marketing consultant?

Dr. Mohamad A. Darrat

Assistant Professor of Marketing, LSUS Shreveport

The job market has proven to be ever more competitive, especially in a post-COVID environment. Therefore, marketing graduates should differentiate themselves from others by learning skill sets many employers look for in job candidates. The ability to collect, analyze, present, and interpret data is a skillset that is in high demand by employers.

Unfortunately, a common stereotype among employers is that Marketing, and Business students, in general, graduate with weak quantitative backgrounds. To break this stereotype, Marketing graduates should not only rely on school to teach them valuable skills in analytics. Graduates should seek out additional training and certifications to beef up their resume. Companies such as Kaggle, DataCamp, and Udemy are great places to start learning about important tools used by organizations to analyze data. For Marketing graduates, I highly recommend learning Tableau and R, two powerful data visualization and statistical tools, commonly used by many organizations.

ScoreTechnical Marketing ConsultantUS Average

Salary

7.2

Avg. Salary $92,161

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.0

Race

American Indian and Alaska Native 0.13%

Asian 14.30%

Black or African American 4.75%

Hispanic or Latino 11.29%

Unknown 4.89%

White 64.63%

Gender

female 25.80%

male 74.20%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become a technical marketing consultant

Explore technical marketing consultant education requirements

Most common technical marketing consultant degrees

Bachelor's

69.4 %

Master's

14.0 %

Associate

10.7 %

Start to develop specific technical marketing consultant skills

Skills	Percentages
Digital Marketing	44.52%
CRM	7.57%
Cloud	6.82%
SEO	3.72%
B Testing	3.41%

Complete relevant technical marketing consultant training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New technical marketing consultants learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a technical marketing consultant based on U.S. Bureau of Labor Statistics data and data from real technical marketing consultant resumes.

Research technical marketing consultant duties and responsibilities

Manage SEO and track metrics.
Manage online affiliate marketing tactics utilizing blogs and PPC campaigns
Implement SEO techniques enhancing search engine rankings and increase traffic.
Deliver postscript files, html files, and PDF for posting to the web.

Prepare your technical marketing consultant resume

When your background is strong enough, you can start writing your technical marketing consultant resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a technical marketing consultant resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable technical marketing consultant resume templates

Build a professional technical marketing consultant resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your technical marketing consultant resume.