How to hire a technical marketing consultant

How to hire a technical marketing consultant, step by step

Here's a step-by-step technical marketing consultant hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a technical marketing consultant job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new technical marketing consultant
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   Before you post your technical marketing consultant job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a technical marketing consultant for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A technical marketing consultant's background is also an important factor in determining whether they'll be a good fit for the position. For example, technical marketing consultants from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   The following list breaks down different types of technical marketing consultants and their corresponding salaries.

   Type of Technical Marketing Consultant	Description	Hourly rate
   Technical Marketing Consultant	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$28-68
   Marketing Research Analyst	The primary role of a market research analyst is to collect and analyze data on competitors and consumers. Market research analysts have to study market conditions and investigate probable service or product sales... Show more	$17-38
   Marketing & Events Coordinator	A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public... Show more	$14-25

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • CRM
   • Cloud
   • SEO
   • B Testing
   • Product Development
   • Email Marketing
   • Content Management
   • R
   • HTML
   • JavaScript
   • Data Analysis
   • Sales Strategy
   • Market Research

   Check all skills

   Responsibilities:

   • Manage SEO and track metrics.
   • Manage online affiliate marketing tactics utilizing blogs and PPC campaigns
   • Implement SEO techniques enhancing search engine rankings and increase traffic.
   • Deliver postscript files, html files, and PDF for posting to the web.
   • Devise, execute and analyze CRM initiatives / direct marketing campaigns.
   • Create winning technical offers in response to RFP and RFI for global customer base.

3. Make a budget

   Including a salary range in your technical marketing consultant job description is a great way to entice the best and brightest candidates. A technical marketing consultant salary can vary based on several factors:

   • Location. For example, technical marketing consultants' average salary in mississippi is 63% less than in washington.
   • Seniority. Entry-level technical marketing consultants earn 59% less than senior-level technical marketing consultants.
   • Certifications. A technical marketing consultant with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a technical marketing consultant's salary.

   Average technical marketing consultant salary

   $92,161yearly

   $44.31 hourly rate

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   Entry-level technical marketing consultant salary

   $59,000 yearly salary

   Updated December 18, 2025

4. Writing a technical marketing consultant job description

   A job description for a technical marketing consultant role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a technical marketing consultant job description:

   Technical marketing consultant job description example

   EVERSANA INTOUCH™ is a leading full-service, global healthcare agency serving the life sciences and pharmaceutical industries. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.
   
   We combine the power of world-class creative and digital teams with deep market access, payer, and healthcare communications expertise to provide innovative solutions to life science companies that want to connect with consumers, healthcare professionals, and payers.
   
   We get fired up when people talk about getting-and staying-healthy. That's where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one's health more achievable, connecting patients and physicians with the information and tools they need.
   
   And as a part of EVERSANA, a pioneer in next-generation commercial services, we connect dots that other agencies can't, helping drive commercialization success.
   
   Our eight affiliates within the EVERSANA INTOUCH Network include EVERSANA INTOUCH Solutions, EVERSANA INTOUCH Proto, EVERSANA INTOUCH Seven, EVERSANA INTOUCH Oxygen, EVERSANA INTOUCH Engage, EVERSANA INTOUCH B2B, EVERSANA INTOUCH Media, and EVERSANA INTOUCH International.
   ENTERPRISE MARKETING TECHNOLOGY CONSULTANT - EVERSANA INTOUCH B2D
   
   Bringing the promise of integrated multi-channel marketing to life within today's marketing strategies requires the implementation of integrated marketing systems to enable better targeting, cross-channel measurement, marketing automation across all touch points, and attribution/ROI tracking. These systems require a sophisticated and consultative approach to understanding the available technology landscape and how it can and should be implemented within a brand's marketing strategy and ecosystem.
   
   The Enterprise Marketing Technology Consultant is a role within the Professional Services team of EVERSANA INTOUCH B2D. The role reports directly to the EVERSANA INTOUCH B2D SVP of Professional Services and has both internal and external areas of responsibility.
   
   As a client-facing role within EVERSANA INTOUCH B2D, an Enterprise Marketing Technology Consultant works in conjunction with account teams across EVERSANA INTOUCH affiliates to forge relationships with enterprise-level Centers of Excellence and marketing information technology teams within our client organizations. This immersion within the client's organization affords a deep understanding of their environment (cultural and technological), goals, and opportunities such that strategic roadmaps and execution plans are tailormade for the best-in-class adoption of marketing technologies to enable and mature the client's commercial brand customer experiences.
   
   Ultimately, this role is instrumental in elevating EVERSANA INTOUCH B2D and all of EVERSANA to a position that provides greater influence on both current and future commercial brand and technology strategies across the client's organization.
   
   As an internally facing role within EVERSANA INTOUCH, this role works closely across affiliate account teams and subject matter experts to recommend and implement best practices and solutions that demonstrate excellence in leading the effective usage of marketing technologies to drive integrated multi-channel marketing experiences-in effect, driving business growth through measurable KPIs.
   
   WHAT DOES THE ENTERPRISE MARKETING TECHNOLOGY CONSULTANT DO?
   
   An Enterprise Marketing Technology Consultant has strong communication skills and can parse complex technological topics in efficient and effective ways for both business and IT audiences. This position works with both clients and account teams across EVERSANA INTOUCH affiliates by assisting in research efforts, presentations, presentation support, meetings, responses to RFPs, and any other deliverables required to move client engagement to a deeper level. In addition, this individual plays the part of technical liaison with certain key contacts within the marketing technology support teams, IT, or Centers of Excellence organizations for certain key clients.
   
   This position works with internal service teams to enhance readiness and service evolution across the organization to take full advantage of marketing technologies and services.
   Duties:Work with account services teams across EVERSANA INTOUCH affiliates to identify potential opportunities where marketing cloud services and technologies impact our client's marketing strategy and/or product offering Work with internal subject matter experts to understand current and future execution capabilities and identify process improvement opportunities concerning marketing cloud technologies and services Lead ideation sessions with clients to craft and architect best-in-class solutions leveraging marketing cloud technologies to further enterprise support of commercial brand strategies Prepare responses (or portions of responses) to RFPs, including technology capabilities, examples of past projects, initial estimates based upon high-level functional decomposition of a proposed project, etc.Prepare and/or present material related to technology recommendations to clients Travel to meet with clients regarding these initiatives as necessary Guide account teams and brand stakeholders across EVERSANA INTOUCH affiliates regarding technology solutions and general timelines Prepare and present technical solution recommendations, alternatives, and implementation strategies to enterprise stakeholders Assist with research into technical implementation and execution as necessary Work with executional teams to provide oversight and proactive leadership of technology implementations and operations to ensure client success
   The perfect fit:Obsessive desire to deliver the best in client-focused, service-oriented solutions High level of accountability, proactiveness, and ownership of actions when building trusted relationships with internal teams and clients Innovator, someone who sees opportunity and has the initiative to take it on Proven organizational and time-management skills, with strong multitasking and problem-solving acumen, and a demonstrated ability to work both independently and in a team environment Strong interpersonal, verbal, and written communication skills Experience in leveraging data/analytics to drive customer engagement and integration with other enterprise systems like AWS, Health Cloud, etc.Confident and skilled command of collaboration, marketing, and sales toolsets such as Microsoft Teams or Salesforce Slack, Salesforce CRM, Microsoft PowerPoint, Microsoft Excel, and Microsoft Word
   Qualities for all EVERSANA INTOUCH B2D Associates:Understands the value of creating Client DelightLive to Learn attitude of continual growth and exploration Embrace change as the opportunity to expand Be a thought-leader, have a proactive voice in the exploration of solutions Maintain an awareness of the advancement and change taking place within our company, our clients, and our business landscape to identify the "what's next?"Strong sense of team collaboration Curious and accepting of the strength of diversity of thought and experience Results-oriented with a "can do,” "yes and" attitude Bring energy and excitement to what you do Fight for delivering above expectations Be willing to explore and embrace new ways of working Ability to create strong relationships both with team members and clients Demonstrate respect for others at all times and show appreciation for the value each individual brings to the team Be accountable for your commitments Be detailed-oriented Ability to manage multiple tasks simultaneously within compressed timeframes, prioritize work, and balance long-term initiatives with short-term assignments Excellent organizational and task-management skills Outstanding communication skills (written and verbal) Comfort navigating ambiguity and taking the initiative to try something new
   What are the qualifications?Bachelor's Degree in Computer Science, Engineering, similar technology, data, or science fields; or equivalent on the job experience Consulting experience is desired Hands-on sales engineering and business development experience Experience in healthcare, pharma, marketing, and/or advertising is preferred5-6 years of marketing cloud technology experience and support Extensive knowledge of either Salesforce Marketing Cloud or Adobe Experience Cloud platforms, with an aptitude for broad knowledge of the other marketing cloud solutions within the market
   #LI-Remote
   #LI-DR2
   
   Learn more about EVERSANA INTOUCH here.
   
   We are proud to be an equal opportunity employer.

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5. Post your job

   To find technical marketing consultants for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any technical marketing consultants they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level technical marketing consultants with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   To find technical marketing consultant candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as swipe files, exit five, marketinghire, american marketing association.
   • Post your job on free job posting websites.

6. Interview candidates

   Your first interview with technical marketing consultant candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new technical marketing consultant

   Once you've selected the best technical marketing consultant candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   After that, you can create an onboarding schedule for a new technical marketing consultant. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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