Technical marketing consultant job description

EVERSANA INTOUCH™ is a leading full-service, global healthcare agency serving the life sciences and pharmaceutical industries. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.

We combine the power of world-class creative and digital teams with deep market access, payer, and healthcare communications expertise to provide innovative solutions to life science companies that want to connect with consumers, healthcare professionals, and payers.

We get fired up when people talk about getting-and staying-healthy. That's where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one's health more achievable, connecting patients and physicians with the information and tools they need.

And as a part of EVERSANA, a pioneer in next-generation commercial services, we connect dots that other agencies can't, helping drive commercialization success.

Our eight affiliates within the EVERSANA INTOUCH Network include EVERSANA INTOUCH Solutions, EVERSANA INTOUCH Proto, EVERSANA INTOUCH Seven, EVERSANA INTOUCH Oxygen, EVERSANA INTOUCH Engage, EVERSANA INTOUCH B2B, EVERSANA INTOUCH Media, and EVERSANA INTOUCH International.
ENTERPRISE MARKETING TECHNOLOGY CONSULTANT - EVERSANA INTOUCH B2D

Bringing the promise of integrated multi-channel marketing to life within today's marketing strategies requires the implementation of integrated marketing systems to enable better targeting, cross-channel measurement, marketing automation across all touch points, and attribution/ROI tracking. These systems require a sophisticated and consultative approach to understanding the available technology landscape and how it can and should be implemented within a brand's marketing strategy and ecosystem.

The Enterprise Marketing Technology Consultant is a role within the Professional Services team of EVERSANA INTOUCH B2D. The role reports directly to the EVERSANA INTOUCH B2D SVP of Professional Services and has both internal and external areas of responsibility.

As a client-facing role within EVERSANA INTOUCH B2D, an Enterprise Marketing Technology Consultant works in conjunction with account teams across EVERSANA INTOUCH affiliates to forge relationships with enterprise-level Centers of Excellence and marketing information technology teams within our client organizations. This immersion within the client's organization affords a deep understanding of their environment (cultural and technological), goals, and opportunities such that strategic roadmaps and execution plans are tailormade for the best-in-class adoption of marketing technologies to enable and mature the client's commercial brand customer experiences.

Ultimately, this role is instrumental in elevating EVERSANA INTOUCH B2D and all of EVERSANA to a position that provides greater influence on both current and future commercial brand and technology strategies across the client's organization.

As an internally facing role within EVERSANA INTOUCH, this role works closely across affiliate account teams and subject matter experts to recommend and implement best practices and solutions that demonstrate excellence in leading the effective usage of marketing technologies to drive integrated multi-channel marketing experiences-in effect, driving business growth through measurable KPIs.

WHAT DOES THE ENTERPRISE MARKETING TECHNOLOGY CONSULTANT DO?

An Enterprise Marketing Technology Consultant has strong communication skills and can parse complex technological topics in efficient and effective ways for both business and IT audiences. This position works with both clients and account teams across EVERSANA INTOUCH affiliates by assisting in research efforts, presentations, presentation support, meetings, responses to RFPs, and any other deliverables required to move client engagement to a deeper level. In addition, this individual plays the part of technical liaison with certain key contacts within the marketing technology support teams, IT, or Centers of Excellence organizations for certain key clients.

This position works with internal service teams to enhance readiness and service evolution across the organization to take full advantage of marketing technologies and services.
Duties:Work with account services teams across EVERSANA INTOUCH affiliates to identify potential opportunities where marketing cloud services and technologies impact our client's marketing strategy and/or product offering Work with internal subject matter experts to understand current and future execution capabilities and identify process improvement opportunities concerning marketing cloud technologies and services Lead ideation sessions with clients to craft and architect best-in-class solutions leveraging marketing cloud technologies to further enterprise support of commercial brand strategies Prepare responses (or portions of responses) to RFPs, including technology capabilities, examples of past projects, initial estimates based upon high-level functional decomposition of a proposed project, etc.Prepare and/or present material related to technology recommendations to clients Travel to meet with clients regarding these initiatives as necessary Guide account teams and brand stakeholders across EVERSANA INTOUCH affiliates regarding technology solutions and general timelines Prepare and present technical solution recommendations, alternatives, and implementation strategies to enterprise stakeholders Assist with research into technical implementation and execution as necessary Work with executional teams to provide oversight and proactive leadership of technology implementations and operations to ensure client success
The perfect fit:Obsessive desire to deliver the best in client-focused, service-oriented solutions High level of accountability, proactiveness, and ownership of actions when building trusted relationships with internal teams and clients Innovator, someone who sees opportunity and has the initiative to take it on Proven organizational and time-management skills, with strong multitasking and problem-solving acumen, and a demonstrated ability to work both independently and in a team environment Strong interpersonal, verbal, and written communication skills Experience in leveraging data/analytics to drive customer engagement and integration with other enterprise systems like AWS, Health Cloud, etc.Confident and skilled command of collaboration, marketing, and sales toolsets such as Microsoft Teams or Salesforce Slack, Salesforce CRM, Microsoft PowerPoint, Microsoft Excel, and Microsoft Word
Qualities for all EVERSANA INTOUCH B2D Associates:Understands the value of creating Client DelightLive to Learn attitude of continual growth and exploration Embrace change as the opportunity to expand Be a thought-leader, have a proactive voice in the exploration of solutions Maintain an awareness of the advancement and change taking place within our company, our clients, and our business landscape to identify the "what's next?"Strong sense of team collaboration Curious and accepting of the strength of diversity of thought and experience Results-oriented with a "can do,” "yes and" attitude Bring energy and excitement to what you do Fight for delivering above expectations Be willing to explore and embrace new ways of working Ability to create strong relationships both with team members and clients Demonstrate respect for others at all times and show appreciation for the value each individual brings to the team Be accountable for your commitments Be detailed-oriented Ability to manage multiple tasks simultaneously within compressed timeframes, prioritize work, and balance long-term initiatives with short-term assignments Excellent organizational and task-management skills Outstanding communication skills (written and verbal) Comfort navigating ambiguity and taking the initiative to try something new
What are the qualifications?Bachelor's Degree in Computer Science, Engineering, similar technology, data, or science fields; or equivalent on the job experience Consulting experience is desired Hands-on sales engineering and business development experience Experience in healthcare, pharma, marketing, and/or advertising is preferred5-6 years of marketing cloud technology experience and support Extensive knowledge of either Salesforce Marketing Cloud or Adobe Experience Cloud platforms, with an aptitude for broad knowledge of the other marketing cloud solutions within the market
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Learn more about EVERSANA INTOUCH here.

We are proud to be an equal opportunity employer.

If you are an experienced Technology Consultant in Marketing Data Analytics looking for a high impact role with a global leader in digital transformation, EPAM is the perfect next step in your career! As an EPAMer, you'll have the opportunity to work with a supportive team, on a variety of interesting projects for some of the biggest brands in the world. Are you ready for the next step in your career journey? Apply now!
Req. #297185545

RESPONSIBILITIES

+ Collaborate with cross-functional EPAM teams to map and document client's vision, strategy, execution and roadmap across numerous data and analytics streams (Marketing Analytics, Digital Sales/Commerce, Digital Marketing, Digital Analytics)

+ Lead and develop a comprehensive data and analytics enterprise-wide strategy for enabling, optimizing and measuring sales, marketing initiatives & investments

+ Provide consulting expertise on omni-channel sales & marketing use cases, campaigns orchestration, audience management and cross-channel customer journey analytics

+ Serve as a trusted client partner and SME for data and analytics streams such as Digital Analytics, Data Integrations, Digital Marketing Integrations, MarTech, AdTech, Marketing Analytics Models (Propensity, LTV, Lookalikes) Customer Data Platform (CDP) and enablement

+ Enhance EPAM's offerings within the marketing data and analytics space by developing novel approaches and product integrations

+ Contribute to the development of internal accelerators and strategic partnerships

+ Support pre-sales activities by responding to RFP's, creating proposals and helping close deals

REQUIREMENTS

+ Extensive experience in Digital Analytics, Digital Marketing, Digital Commerce, Marketing Analytics (5+ Years)

+ Hands on with the strategy, consulting, and execution both from a functional and technical perspective

+ Proven History working with pertinent data as well as analytics platforms, products, and tools (Adobe Experience Platform, Salesforce CDP, Client-side and Server-side Tag Management, Google Marketing, Platform, Tealium iQ, Tealium Audience Stream, ML models, Marketo, Salesforce Marketing Cloud, DSPs, Braze)

+ A thorough understanding of CDP capabilities and expertise in at least one vendor (Adobe, Salesforce, Tealium) or custom CDPs built on platforms such as Azure, AWS, Databricks, Snowflake & GCP

+ Comfortable working consulting presales, engagement management and delivery approaches

+ Ability to understand and quickly grasp advanced technical terms and concepts

+ Familiar with data engineering & working in matrix-based team structures

+ Exposure to running on-site customer workshops & participating in pre-sales activities

BENEFITS

+ Medical, Dental and Vision Insurance (Subsidized)

+ Health Savings Account

+ Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)

+ Short-Term and Long-Term Disability (Company Provided)

+ Life and AD&D Insurance (Company Provided)

+ Employee Assistance Program

+ Unlimited access to LinkedIn learning solutions

+ Matched 401(k) Retirement Savings Plan

+ Paid Time Off

+ Legal Plan and Identity Theft Protection

+ Accident Insurance

+ Employee Discounts

+ Pet Insurance

+ Employee Stock Purchase Program

ABOUT EPAM

+ EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our customers, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential

ADDITIONAL

+ This position operates in a remote capacity, but you must live within driving distance to an EPAM office. Your recruiter will discuss specific details about work location during the initial interview process

EPAM Systems, Inc. is an equal opportunity employer. We recognize the value of diversity and inclusion in creating success for our customers, business partners, shareholders, employees and communities. We are committed to recruiting, hiring, developing and promoting employees without discrimination. As a global employer, this commitment includes complying with all laws in the countries in which we operate. Nevertheless, we believe equal employment practices should not be limited to what the law requires. Equal opportunity and inclusion are essential to motivate, empower and recognize the best in everyone.

At EPAM, employment actions are based on individual qualifications, without regard to race, color, religion, creed, gender, pregnancy status, sexual orientation, gender identity, gender expression, marital or familial status, national origin, ancestry, genetics, age, disability status, veteran status, citizenship status when otherwise legally able to work, or any other characteristic protected by law.