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Technical marketing consultant skills for your resume and career

Updated January 8, 2025

6 min read

Quoted experts

Matthew Hashim Ph.D.,

Sung Eun Park

Below we've compiled a list of the most critical technical marketing consultant skills. We ranked the top skills for technical marketing consultants based on the percentage of resumes they appeared on. For example, 44.5% of technical marketing consultant resumes contained digital marketing as a skill. Continue reading to find out what skills a technical marketing consultant needs to be successful in the workplace.

15 technical marketing consultant skills for your resume and career

1. Digital Marketing

Here's how technical marketing consultants use digital marketing:

Translated IT processes to business processes for digital marketing and global sales teams during data migration and cleansing.
Championed Digital Marketing within the organization by providing strategic guidance, enabling processes and educating brand marketers on digital best practices.

2. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how technical marketing consultants use crm:

Teamed with FrontRange to integrate their SaaS Help Desk application with their existing Goldmine CRM.
Improved business operations by successfully converting CRM database and implementing Sage ACT CRM software.

3. Cloud

Cloud is a server that is accessed over the internet. There are different programs and software that also run on these servers. These clouds can be accessed from anywhere in the world as they are not present in your computer storage, but have their online servers. Cloud consists of data centers all across the world.

Here's how technical marketing consultants use cloud:

Collaborated with Cloud Life-cycle Management (CLM) team on Database Automation integration.
Updated solutions brief/deployment guide for Cloud Computing Software.

4. SEO

Here's how technical marketing consultants use seo:

Developed SEO (Search Engine Optimization) Strategies.
Increased new lead generation for startup LED lighting company with improved website content and SEO.

5. B Testing

Here's how technical marketing consultants use b testing:

Conduct email A/B testing to determine best messaging direction and end-user response (click, unsubscribe, share).
Implemented best practices including targeted messaging, interactive content, optimized keywords for SEO, and A/B testing.

6. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how technical marketing consultants use product development:

Job responsibility: New end use application based product development and creating markets for the same.
Developed business case, wrote business plan, led product development.

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7. Email Marketing

Here's how technical marketing consultants use email marketing:

Design, manage, and track email marketing newsletters powered by MailChimp, Constant Contact and Emma.
Create and maintain content for website and email marketing.

8. Content Management

Here's how technical marketing consultants use content management:

Help writing the technical training manual on how to use the Content Management System for the City of Sunrise.
Developed website to include media/PR content using Content Management Systems.

9. R

R is a free software environment and a language used by programmers for statistical computing. The R programming language is famously used for data analysis by data scientists.

Here's how technical marketing consultants use r:

Use statistical modeling in R to identify statistically significant increases in sales during promotions.
Calculated weekly segment share information by platform for AAFES, GameStop, Hastings, Circuit City and Toy R US.

10. HTML

Here's how technical marketing consultants use html:

Excel, Word, HTML editor, Microsoft Project, Visio.
Served on Advisory Committee to remap and rebrand members' html site for migration to SharePoint.

11. JavaScript

Here's how technical marketing consultants use javascript:

Created Front-end designing using HTML, DHTML, AJAX and JavaScript.
Used JavaScript for various types of client side coding.

12. Data Analysis

Here's how technical marketing consultants use data analysis:

used (Oracle 11 i, and Access) Managed data analysis for CEO of station.
Performed data analysis, data migration, data preparation, graphical presentation, statistical analysis, reporting, validation and documentation.

13. Sales Strategy

Here's how technical marketing consultants use sales strategy:

Crafted positioning, differentiation, marketing strategy, customer presentations and sales strategy.
Developed positioning, market penetration strategy, pricing, feature set validation, migration plan to SaaS Model and sales strategy.

14. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how technical marketing consultants use market research:

Market Research - Videoconferencing and business television.
Spearheaded business development and market research for numerous Swedish companies seeking to enter US marketplace.

15. RFP

RFP stands for request for proposal and is a document that contains details about a project or bids from contractors who are responsible for completing the project.

Here's how technical marketing consultants use rfp:

Created winning technical offers in response to RFP and RFI for global customer base.

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What skills help Technical Marketing Consultants find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on technical marketing consultant resumes?

Matthew Hashim Ph.D.

Associate Professor, University of Arizona

There are three types of skills that currently seem to stand out and are sought after by graduates and employers. First, quantitative skills such as working with data and/or programming have grown in need significantly. Data analytics, data scientists, statisticians, machine learning, are all in incredible demand. Accordingly, advanced skills in Tableau, Power BI, R, database, and other related or specialized software are important. Even advanced analysis with Excel can allow job seekers to impress decision-makers by asking and answering incredible questions of data. In other words, don't discount Excel skills as it gives everyone a starting point for attacking their data. Besides working with data, programming and logic have grown in importance for MIS job-seekers. Not only do those skills translate to software development needs, but they also translate to data analysis and dovetail with advanced analytics work. Second, interest and knowledge of cybersecurity-related skills is also in high demand, especially by governmental agencies and specialized industry firms. Skills in cybersecurity could be managerial in nature (e.g., risk assessment and planning, cyber threat intelligence), or technical (e.g., cyber threat mitigation, incidence response). Third, the ability to communicate effectively as a group on IS-related technology topics, especially in a remote-working world, is critical. Evidence of these types of business communications abilities would certainly differentiate the job-seeker from the crowd, and would also translate to a successful interview.

What soft skills should all technical marketing consultants possess?

Sung Eun Park

Assistant Professor, Advertising and Marketing Communications, Webster University

In a marketing team, time management and communication will still be valued a lot, given that a lot of projects are contingent on timeliness. These skills are also tied to social skills within a team that ultimately helps the team's performance. Team members spend a lot of time together working on a project, so it is essential that they work in a team that offers support while encouraged to voice their opinion without prejudice. In sum, strong interpersonal skills are critical.

What hard/technical skills are most important for technical marketing consultants?

Sung Eun Park

Assistant Professor, Advertising and Marketing Communications, Webster University

It depends on the type of work the company does but usually marketing department will benefit from having someone with excellent data analysis skills. Understanding where and how to get the data, analyzing the given data, and understanding the significance of the findings will be crucial in marketing. For example, spotting outliers from data and how the outliers should be interpreted regarding the market situation could play a role for the consultant. Any certificates demonstrating their skills in data and trend analysis would help.

What technical marketing consultant skills would you recommend for someone trying to advance their career?

Thomas Campbell Ph.D.

Vice Chair, Associate Professor (Playwriting/Dramaturgy), University of Wisconsin - Green Bay

If a graduate needs to take a gap year, what skills would you recommend to enhance, and how should they go about doing it? - Again, I think this depends on your area of expertise; the industry is always evolving and growing, and you need to be evolving and growing with it. So if you're taking a gap year, try to stay involved or engaged in some way. Ideally, you'd be involved in the production and exercising your skills. Still, if that can't happen, you can stay engaged in other ways - help do props for your local community theatre or even volunteer as an usher. If nothing else, you should always be reading about what's happening in the field. Not just Broadway either - what plays and what work is being done in regional cities. Get your hands on and read the new plays coming out, watch the videos released (full productions, interviews, promotional and dramaturgical videos, too), and read the available reviews. Keep your head in the game, even if you're unable to work the way you want to be doing.

What type of skills will young technical marketing consultants need?

Jeff Tanner

Dean and Professor of Marketing, Old Dominion University

They're going to need critical thinking skills - the ability to assess and diagnose the environment and challenges that may be occurring or opportunities that are coming, separating the wheat from the chaff. They need to understand data - how to create metrics that matter, what the analyses mean, etc. They will still need communication skills, but those may be different in a more virtual world. They also need learning skills because they will need to continue to learn and learn rapidly. Finally, they have to know the digital world. Even if they sell flour (King Arthur - if you're not familiar with that story, pretty amazing!)

What technical skills for a technical marketing consultant stand out to employers?

Frédérique Aït-Touati

Visiting Professor, New York University

Technical skills tend to change with time. Adaptability, listening to others, desire to improve and know more, ability to work with others, initiative, responsiveness, and reliability are skills that stand out whatever the context.

Do you want to know more?

List of technical marketing consultant skills to add to your resume

The most important skills for a technical marketing consultant resume and required skills for a technical marketing consultant to have include:

Digital Marketing
CRM
Cloud
SEO
B Testing
Product Development
Email Marketing
Content Management
R
HTML
JavaScript
Data Analysis
Sales Strategy
Market Research
RFP

CMS
Sales Tools
ROI
Business Plan
CSS
Facebook
Press Releases
Enterprise Sales
Search Engine
Business Development
Windows
Google Adwords
Real Estate
Social Media Management
Media Management

Graphic Design
E-Commerce
SQL
SAN
Competitive Analysis
Account Management
PPC
SEM
IP
YouTube
Content Development
Business Strategy
Linkedin
Copywriting
Value Proposition

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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