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Job outlook for technical marketing consultants in the United States
Are technical marketing consultant jobs in demand?
Technical marketing consultant job and salary trends over time
Technical marketing consultant jobs over time
Technical marketing consultant job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 740 | 0.00% |
| 2020 | 702 | 0.00% |
| 2019 | 690 | 0.00% |
| 2018 | 649 | 0.00% |
| 2017 | 607 | 0.00% |
Average technical marketing consultant salary over time
Technical marketing consultant salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $92,161 | $44.31 | +3.2% |
| 2024 | $89,332 | $42.95 | +1.1% |
| 2023 | $88,394 | $42.50 | --0.2% |
| 2022 | $88,548 | $42.57 | +1.1% |
| 2021 | $87,610 | $42.12 | +0.7% |
Technical marketing consultant jobs by state
Most common states for technical marketing consultants
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | South Dakota | 869,666 | 380 | 44% |
| 2 | North Dakota | 755,393 | 244 | 32% |
| 3 | Minnesota | 5,576,606 | 1,735 | 31% |
| 4 | Delaware | 961,939 | 289 | 30% |
| 5 | District of Columbia | 693,972 | 195 | 28% |
| 6 | Colorado | 5,607,154 | 1,503 | 27% |
| 7 | Nebraska | 1,920,076 | 517 | 27% |
| 8 | Alaska | 739,795 | 191 | 26% |
| 9 | Connecticut | 3,588,184 | 884 | 25% |
| 10 | North Carolina | 10,273,419 | 2,449 | 24% |
| 11 | Alabama | 4,874,747 | 1,097 | 23% |
| 12 | Kansas | 2,913,123 | 667 | 23% |
| 13 | Pennsylvania | 12,805,537 | 2,784 | 22% |
| 14 | Georgia | 10,429,379 | 2,296 | 22% |
| 15 | Maine | 1,335,907 | 297 | 22% |
| 16 | Oklahoma | 3,930,864 | 807 | 21% |
| 17 | New Hampshire | 1,342,795 | 277 | 21% |
| 18 | Wisconsin | 5,795,483 | 1,164 | 20% |
| 19 | Vermont | 623,657 | 122 | 20% |
| 20 | Arkansas | 3,004,279 | 572 | 19% |
Most common cities for technical marketing consultants
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Atlanta | 1 | 0% | $66,197 |
| 2 | Boston | 1 | 0% | $108,353 |
| 3 | Chicago | 1 | 0% | $79,699 |
| 4 | Los Angeles | 1 | 0% | $113,010 |
| 5 | San Francisco | 1 | 0% | $133,649 |
| 6 | San Jose | 1 | 0% | $131,278 |
Technical Marketing Consultant job outlook: Expert opinions
Our panel of technical marketing consultant experts
Webster University
University of Scranton
Towson University
Southeast Missouri State University
Delta State University
Western New England University
Boston University
University of Virginia
James Madison University
Rensselaer Polytechnic Institute
Grove City College
Sam Houston State University
Drake University
New York University
University of Arizona
The University of Texas at Austin
Saint Leo University
Florida Atlantic University
Bryan College
Endicott College
Sung Eun Park
Assistant Professor, Advertising and Marketing CommunicationsWebster University
Communications & Journalism
What skills stand out on Technical Marketing Consultant resumes?
Sung Eun Park: Companies hiring marketing consultants look for someone with strong communication and leadership skills that can translate to great candidates. In addition, a strong background in data analysis will definitely stand out from other candidates. Unlike many beliefs, people who get jobs as marketing consultant comes from various education backgrounds including advertising and English major. It is an indication that companies are open to people with diverse perspectives that can bring fresh eyes to the team. The resumes showcasing a person with various experiences highlighting strong leadership skills (not just strictly marketing) in a team environment will get noticed.
What soft skills should all Technical Marketing Consultants possess?
Sung Eun Park: In a marketing team, time management and communication will still be valued a lot, given that a lot of projects are contingent on timeliness. These skills are also tied to social skills within a team that ultimately helps the team's performance. Team members spend a lot of time together working on a project, so it is essential that they work in a team that offers support while encouraged to voice their opinion without prejudice. In sum, strong interpersonal skills are critical.
What hard/technical skills are most important for Technical Marketing Consultants?
Sung Eun Park: It depends on the type of work the company does but usually marketing department will benefit from having someone with excellent data analysis skills. Understanding where and how to get the data, analyzing the given data, and understanding the significance of the findings will be crucial in marketing. For example, spotting outliers from data and how the outliers should be interpreted regarding the market situation could play a role for the consultant. Any certificates demonstrating their skills in data and trend analysis would help.
What skills will help Technical Marketing Consultants earn the most?
Sung Eun Park: Although marketing is often viewed as a discipline with hard data, those successful in the field get most of their success by being creative and strategic thinkers. Even with the help of data available, your marketing plan may not generate great success. Often you need to have different and novel perspectives to make things more niche. Those who have a good understanding of data analysis with a creative and strategic approach to the problem will make the most of their career in marketing.
Abhijit Roy
Professor of MarketingUniversity of Scranton
School of Management
What soft skills should all Technical Marketing Consultants possess?
Abhijit Roy: These are very important, yet harder to quantify skills, not only for marketing professionals but for business graduates in general. They include the ability to make sound decisions under pressure, having a high emotional intelligence quotient (EQ) as embodied by having empathy towards coworkers and subordinates, delegating appropriately, mentoring, communicating, time management, maintaining positivity despite setbacks and adapting to unforeseen challenges, being flexible, being persuasive and assertive at appropriate moments, yet being collaborative, seeking feedback, and the ability to negotiate and resolve conflicts when needed, amongst others.
Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.
Erin Steffes Ph.D.
Department Chair and ProfessorTowson University
Marketing Department
What hard/technical skills are most important for Technical Marketing Consultants?
Erin Steffes Ph.D.: As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.
Scott Thorne Ph.D.
InstructorSoutheast Missouri State University
Department of Marketing
What soft skills should all Technical Marketing Consultants possess?
Scott Thorne Ph.D.: Team building, leadership, co-operation, salesmanship. I always tell my students to show any leadership positions they had while in school on their resumes as businesses value people who can both take the initiative and work well with others.
What are the biggest trends we'll see in the Technical Marketing Consultant job market given the pandemic?
Lisa Cooley: Obviously, we are seeing a lot more flexibility in terms of virtual work. A lot of the jobs I have seen allow for their employees to work remotely (at least a portion of the time).
What will help Technical Marketing Consultants increase their earning potential?
Harlan Spotts Ph.D.: In marketing, developing digital capabilities is extremely important. Marketing was on the forefront of the digital transition in business. With the amount of commerce that has shifted to the web marketers have to be comfortable with living in the digital space. This will demand new and different strategies. Marketers have always needed to be effective communicators, but now it is not just being a great closer. Marketers need to be effective communicators in writing (text, email, etc.) and verbal (person to person live, as well as person to person online)
Students need to start in college developing skills to be successful. It was interesting, we, in the College of Business, were talking about developing student competency in remote work before the pandemic hit last year. The pandemic accelerated our work, and we are in the process now of approving a certificate in remote work that any undergraduate business student can earn. It is designed to develop those competencies that will be critical for success in the "new normal."
What are the biggest trends we'll see in the Technical Marketing Consultant job market given the pandemic?
V. Scott Solberg Ph.D.: The job market is increasingly being shaped by a 4th Industrial Revolution (4th IR) that places a premium on seeking individuals with "deeper human" skills as well as critical technical skills. The 4th IR work setting involves specialized teams of individuals collaborating on projects. Those graduating with a four-year degree from a liberal arts major such as Communication have the necessary foundation for entering the 4 IR because they possess a number of these specialized, more profound, human skills such as empathy and compassion, complex communication, collaboration and teamwork, active listening, and time management. To expand one's employability, further specialization can be achieved by adding vital technical skills such as a certification in graphic design, project management, and data science.
Something that new college graduates often miss is the value of personal branding. Personal branding involves knowing what specialized skills they bring to an organization and, more importantly, what value they will get to a given project team. And, graduates should expect that their "work" may involve time-limited or part-time projects. Therefore, they need to be engaged in career management by seeking new projects that continue to build and expand their more excellent human and technical skills to be attractive when seeking new occupational opportunities.
As far as job sector trends, generally, there is high demand in healthcare, data sciences, and STEM. And these may vary depending on where one lives in the United States. With Covid-19, the world is learning the value of working virtually. Many companies are closing their offices and supporting their employees to "live anywhere" as long as they have a good internet connection. This is fantastic for those wanting to live near family or in rural areas in the United States. While we do have many places that struggle with internet access, several rural areas are doing well. The point is that your location may be less of a burden for finding employment. Upon graduation, many occupations will enable one to travel and live in new places as long as they can stay connected online.
What technology do you think will become more important and prevalent for Technical Marketing Consultants in the next 3-5 years?
V. Scott Solberg Ph.D.: It is essential to dive in and learn advanced uses for the necessary technologies we use every day, such as Microsoft, Google, and related platforms. Understanding database management systems, statistical packages, and graphic design will enable one to learn how to generate and communicate data. Learning technologies associated with engaging in project management are also a good investment. The key is to continuously keep up with trends in technology to gain an edge in being able to demonstrate the unique skills and qualities you will be adding to an organization and project team.
Will there be an increase or decrease in demand for Technical Marketing Consultants in the next 5 years?
V. Scott Solberg Ph.D.: Focusing on finding the right occupation that will last forever is no longer the effective career management strategy, especially for someone graduating with a liberal arts degree such as Communication. What is useful is developing an entrepreneurial attitude whereby each occupation is pursued because it aligns and adds to one's collection of more profound human and advanced technology skills. Using systems such as O*NET enables one to track how one's personal brand and skills are transferable across occupation sectors, thereby expanding one's future employability.
What technical skills for a Technical Marketing Consultant stand out to employers?
Ira Harris Ph.D.: Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.
What's a day at work look like for a Technical Marketing Consultant?
Richard Tate: Probably what it looks like for a student today - a lot of time online, head down, and peering into a device. Businesses have learned that the former traditional business model where many reported to an office, perhaps "on the clock" is really not necessary anymore. Confidence has been gained that employees can work just as effectively from remote locations, perhaps more effectively. We are learning that we can develop trust online and conduct business with others without having direct human interaction. I think this is a paradigm shift for business today.
What's a day at work look like for a Technical Marketing Consultant?
Heidi Jo Newberg: A recent graduate will be expected to search through data (usually using Python), communicate results effectively through lectures and written reports, and carefully assess the significance of findings.
What certifications/licenses/courses can have the biggest impact for Technical Marketing Consultants?
DJ Wagner Ph.D.: I would have to say that the biggest impact is due not to the courses a student takes but to what professional opportunities outside of the classroom the student pursues. The employers with which I've spoken suggest that evidence of independent research projects and of the ability to work collaboratively are very important considerations in the hiring process. Networking is also key. At Grove City College, we encourage our physics majors to get involved in research starting their freshman year, and we provide many opportunities for them to network with alumni in the field and by attending conferences. Research builds several critical skills of value to employers: the ability to take ownership of a project and follow it through over a period of time, the ability to work as a team toward a common goal, the ability to operate and trouble-shoot apparatus (for experimental research), the ability to extract meaning from data, etc. Interacting with professionals in the field gives students a wide perspective about possible career paths, connections within those careers, and an understanding of the current state of the field not typically obtained in college courses.
When I have heard professionals speak to students at conferences, they often recommend that physics majors take communication and management courses in addition to their required physics curriculum. The skills and knowledge gained in those courses can help graduates navigate the corporate world successfully.
Zachary Doleshal Ph.D.
Clinical Assistant ProfessorSam Houston State University
History Department
What are the biggest trends we'll see in the Technical Marketing Consultant job market given the pandemic?
Zachary Doleshal Ph.D.: Pandemics tend to accelerate existing technologies and encourage new ones. For example, the aftermath of the bubonic plague witnessed new agricultural techniques. The influenza of 1918/1919 accelerated the use of wireless telegraphy.
Several large trends have been in the making that the current pandemic certainly will accelerate. The first of these is the use of telecommunications technology. What we are witnessing with the Zoom revolution is a new phase in the history of globalization where place matters less than at any other point in human history. Students can expect this continue. What this means to the job market is a much higher potential for remote work.
However, there will most certainly be a backlash to the overuse of telecommunications. It is hard to imagine that we will not see a significant counter-movement that will encourage face to face interactions and demand a pullback from video conferencing. This is most likely to occur in the public service sectors, such as education and health care.
What general advice would you give to a Technical Marketing Consultant?
Alanah Mitchell Ph.D.: I recommend students work on developing a portfolio of technology knowledge, skills, and tools. Early project and internship experiences can also be very helpful in finding the first career opportunity after graduation.
What technical skills for a Technical Marketing Consultant stand out to employers?
Frédérique Aït-Touati: Technical skills tend to change with time. Adaptability, listening to others, desire to improve and know more, ability to work with others, initiative, responsiveness, and reliability are skills that stand out whatever the context.
What skills stand out on Technical Marketing Consultant resumes?
Matthew Hashim Ph.D.: There are three types of skills that currently seem to stand out and are sought after by graduates and employers. First, quantitative skills such as working with data and/or programming have grown in need significantly. Data analytics, data scientists, statisticians, machine learning, are all in incredible demand. Accordingly, advanced skills in Tableau, Power BI, R, database, and other related or specialized software are important. Even advanced analysis with Excel can allow job seekers to impress decision-makers by asking and answering incredible questions of data. In other words, don't discount Excel skills as it gives everyone a starting point for attacking their data. Besides working with data, programming and logic have grown in importance for MIS job-seekers. Not only do those skills translate to software development needs, but they also translate to data analysis and dovetail with advanced analytics work. Second, interest and knowledge of cybersecurity-related skills is also in high demand, especially by governmental agencies and specialized industry firms. Skills in cybersecurity could be managerial in nature (e.g., risk assessment and planning, cyber threat intelligence), or technical (e.g., cyber threat mitigation, incidence response). Third, the ability to communicate effectively as a group on IS-related technology topics, especially in a remote-working world, is critical. Evidence of these types of business communications abilities would certainly differentiate the job-seeker from the crowd, and would also translate to a successful interview.
What general advice would you give to a Technical Marketing Consultant?
Andrew Gershoff Ph.D.: First, graduates may find that they need to do more leg work to find jobs in this environment. Schools with career services often have long-term relationships with the same businesses, who tend to hire multiple students in any given year. If one sector falls apart, there may be fewer jobs available at the career center. But students should take advantage of any services that help them understand the jobs in the marketplace, develop their resumes, and practice interviewing.
Second, students should try to think more broadly about following their interests and still finding employment. So taking some time to learn about career paths that they hadn't considered is worth doing. Many jobs rely on similar skills and may offer similar fulfillment and happiness.
Third, students should be ready to explore possibilities at companies they may not have heard of. Now, is an excellent time to look at companies that may only have a few jobs to offer, but may be doing some of the most exciting things a student can be part of. Finding a good fit is essential to happiness in a career, which may not be at a "name brand" firm.
Finally, students should keep in mind that their journey is their own. It is easy to discourage if you are having a difficult time, and your peers find success. But it can be freeing to focus on developing new knowledge and skills that interest you. Your success will come, and it doesn't have to be defined by someone else.
What type of skills will young Technical Marketing Consultants need?
Dr. John Lax: The real timeline is not the "coming years," as what graduates need five years from now will not be the same skillset they need in the next year or two. The industry, and its technologies, are changing that quickly. The most important long-term skills they need are adapting to the changing marketing ecosphere, a willingness to learn new skills and technologies quickly, and understanding how to find and apply those skills. With that said, there are three types of current skills required to get hired coming out of college.
First, technical and analytical skills. If you lack the necessary computing and data analysis skills, you will not be competitive. Second, marketing managers will be looking for creativity and innovative solutions to reach consumers. If you want to cut through the messaging clutter, you must craft and implement new message strategies. Finally, all employers will expect the "power skills" (what were once soft skills), such as communication, teamwork, collaboration, and adaptability. These can be challenging to learn in classes, so internships and campus organizations are so critical.
Are there any particularly good places in the United States for Technical Marketing Consultants to find work opportunities?
Dr. John Lax: A story goes that a reporter once asked Willie Sutton why he robbed banks, to which he replied, "That's where the money is." The information is likely apocryphal and probably created by the reporter himself. However, the lesson is valuable. All firms use marketing, so the question is less about geography than personal interests and passion. New graduates should look for jobs in cities or regions with a wealth of firms in the industries that excite and interest them. If your love is hospitality or tourism, Florida is a natural choice. New grads with interests in technology should look at tech hubs such as Silicon Valley; Austin, Texas; and the North Carolina research triangle. Begin your search by identifying two or three industries that genuinely interest you, remember the cities or regions that support those industries, and search for firms accordingly. Your search is not about geography-it is about finding your perfect fit.
How do you envision technology impacting Technical Marketing Consultants in the next 5 years?
Dr. John Lax: For most of the 20th century, and even the early 21st, marketing relied on a model of "one to many." The advertiser created ads or promotions that were designed to reach a mass audience using mass media. Everyone got the same message. In the last few years, marketing has done a 180-degree turn to a "many to one" model. Most advertisers now have access to massive quantities of data to craft highly personalized marketing messages, resulting in a "many to one" marketing ecosystem. Many firms, even relatively small ones, can access the data and send consumers a promotion "just for them." Technology, notably AI (artificial intelligence) and massive cloud databases, will continue to refine this process and make it cheaper and more accessible. This means that even small firms will begin to employ these strategies. You will not need to be working for Amazon, Google, or Facebook to require a working knowledge of how these technologies impact your firm.
What are the biggest trends we'll see in the Technical Marketing Consultant job market given the pandemic?
Eileen P. Acello: Companies are continuing to pivot as well as speed up innovation that may have been on the back burner. Delivery services, curbside pick-up, and on-line ordering will be the norm. Any service that makes our lives easier and keeps us contact-free will continue to grow. Virtual offices, as well as on-line education, will continue to grow, making our home/office/classroom synonymous. Home improvements to make our lives more functional and comfortable is another growing trend.
What technology do you think will become more important and prevalent for Technical Marketing Consultants in the next 3-5 years?
Eileen P. Acello: I see artificial intelligence and virtual technology as huge growth areas in the field of marketing. Many companies are using this type of technology already, but I see it becoming mainstream.
Will there be an increase or decrease in demand for Technical Marketing Consultants in the next 5 years?
Eileen P. Acello: Marketing is a field that will continue to grow and splinter into many new directions with more increased technology. Finding new ways to connect with the customer using the latest technology is imperative. The attributes of a product/service will always need to be promoted to its target audience.
Will there be an enduring impact of the coronavirus pandemic on Technical Marketing Consultants?
Britney Wyatt: During the pandemic, we've seen an increase in remote work and remote job interviews. I think many companies are seeing the value of remote work and that there are probably many positions that were once in office that will remain remote in the future. I also think students can expect to see more video conferencing style interviews and potentially on-boarding and job training conducted via video conferencing. These methods are less expensive and time-consuming for companies, and I see the cost and time savings influencing companies to keep these methods around permanently.
What type of skills will young Technical Marketing Consultants need?
Britney Wyatt: Soft skills are essential for graduates. The ability to seek out information, vet that information, and troubleshoot on their own is imperative. Employers in marketing and other fields have expressed the need for students to have these abilities, and some of my recent graduates have provided the same feedback. The ability to quickly adapt to changes in the market, marketing trends, and rapidly developing technology is also vital. In addition, graduates need to be able to function in diverse and remote teams. Marketing has been global for a while now and requires individuals to work with others both locally and globally. With the pandemic, even local teams are functioning remotely. Graduates need to be able to effectively communicate and collaborate virtually and be flexible with how and when they are available.
What experience really stands out on Technical Marketing Consultant resumes?
Britney Wyatt: Relevant internships are still one of the best ways to make one's resume stand out. While skills are important, internships illustrate the ability to apply those skills in a work setting. With the pandemic, we've seen many internships get canceled or moved to remote positions, so competition for internships is high. However, I still recommend students participate in multiple internships. This shows initiative and the ability to apply skills. International internships and experiences also stand out.
What experience really stands out on Technical Marketing Consultant resumes?
Cherie Lynch: Students must be armed with a highly customized resume that speaks directly to the target opportunity. Candidates will stand out by telling their story through high-impact experiences that directly connect to the skills needed for today's projects. Recent experiences should demonstrate the flexibility of mind and nimbleness of skill that is needed everywhere at this time. Experience using tools for social media marketing such as Hootsuite and Buffer, for productivity (Evernote, Google Drive), workplace communication (Slack, Trello), and marketing image/design tools (Canva and Piktochart) are great to highlight and to demonstrate productivity in recent remote or semi-remote projects. New hires can even take the lead on training others in the workplace in using certain tools that have not yet been adopted by the organization.
How do you envision technology impacting Technical Marketing Consultants in the next 5 years?
Cherie Lynch: Online living has escalated, and with this, there is a greater reliance on digital platforms for service and for marketing. Our employer partners are talking about key trends such as digital convergence, personalization, content marketing, video, and AI.
Will there be an enduring impact of the coronavirus pandemic on Technical Marketing Consultants?
Cherie Lynch: Students are graduating into an uncertain job market and will need to make adjustments to align their search with industry needs. Many students have also acquired unique qualities that will positively distinguish them from their slightly older peers who graduated into stronger job markets. They will embody key qualities that employers highly value and that are typically hard to find in candidates: flexibility, resiliency, and creative problem-solving. Those students who completed remote class projects and internships in their senior year have also already gained experience in working remotely, using new collaboration platforms, and needing to solve problems in real-time that are indeterminate and changing. In other words, they will be extremely well-positioned for the jobs of the future. I also expect that, having "grown-up," as it were, working virtually, that they will expect this as a work option in the future. With that, these young professionals will also be interested in taking advantage of opportunities that are geographically-neutral; they will take a more national, rather than a regional, approach to their job search.