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Become A Technical Marketing Engineer

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Working As A Technical Marketing Engineer

  • Communicating with Persons Outside Organization
  • Selling or Influencing Others
  • Interacting With Computers
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • $107,786

    Average Salary

What Does A Technical Marketing Engineer Do

Sales engineers sell complex scientific and technological products or services to businesses. They must have extensive knowledge of the products’ parts and functions and must understand the scientific processes that make these products work.

Duties

Sales engineers typically do the following:

  • Prepare and deliver technical presentations explaining products or services to existing and prospective customers
  • Confer with customers and engineers to assess equipment needs and to determine system requirements
  • Collaborate with sales teams to understand customer requirements and provide sales support
  • Secure and renew orders and arrange delivery
  • Plan and modify products to meet customer needs
  • Help clients solve problems with installed equipment
  • Recommend improved materials or machinery to customers, showing how changes will lower costs or increase production
  • Help in researching and developing new products

Sales engineers specialize in technologically and scientifically advanced products. They use their technical skills to explain the benefits of their products or services to potential customers and to show how their products or services are better than their competitors'. Some sales engineers work for the companies that design and build technical products. Others work for independent sales firms.

Many of the duties of sales engineers are similar to those of other salespersons. They must interest the client in buying their products or services, negotiate a price, and complete the sale. To do this, sales engineers give technical presentations during which they explain the technical aspects of the product and how it will solve a specific customer problem.

Some sales engineers, however, team with salespersons who concentrate on marketing and selling the product, which lets the sales engineer concentrate on the technical aspects of the job. By working as part of a sales team, each member is able to focus on his or her strengths and expertise. For more information on other sales occupations, see the profile on wholesale and manufacturing sales representatives.

In addition to giving technical presentations, sales engineers are increasingly doing other tasks related to sales, such as market research. They also may ask for technical requirements from customers and modify and adjust products to meet customers’ specific needs. Some sales engineers work with research and development (R&D) departments to help identify and develop new products.

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How To Become A Technical Marketing Engineer

A bachelor’s degree is typically required to become a sales engineer. Successful sales engineers combine technical knowledge of the products or services they are selling with strong interpersonal skills.

Education

Sales engineers typically need a bachelor’s degree in engineering or a related field. However, a worker without a degree, but with previous sales experience as well as technical experience or training, sometimes holds the title of sales engineer. Workers who have a degree in a science, such as chemistry, or in business with little or no previous sales experience, also may be called sales engineers.

University engineering programs generally require 4 years of study. They vary in content, but all programs include courses in math and the physical sciences. In addition, most programs require developing strong computer skills.

Most engineering programs require students to choose an area of specialization. The most common majors are electrical, mechanical, or civil engineering, but some engineering departments offer additional majors, such as chemical, biomedical, or computer hardware engineering. However, some undergraduate programs offer a general engineering curriculum; students then specialize in a particular area either on the job or in graduate school.

Training

New graduates with engineering degrees typically need sales experience and training before they can work independently as sales engineers. Training covers general sales techniques and may involve teaming with a sales mentor who is familiar with the employer's business practices, customers, procedures, and company culture. After the training period, sales engineers may continue to partner with someone who lacks technical skills yet excels in the art of sales.

It is important for sales engineers to continue their engineering and sales education throughout their careers. Much of their value to their employers depends on their knowledge of, and ability to sell, the latest technologies. Sales engineers in high-technology fields, such as information technology and advanced electronics, may find that their technical knowledge rapidly becomes obsolete, requiring frequent retraining.

Advancement

Promotions may include a higher commission rate, a larger sales territory, or elevation to the position of supervisor or sales manager.

Important Qualities

Interpersonal skills. Strong interpersonal skills are a valuable characteristic for sales engineers, both for building relationships with clients and effectively communicating with other members of the sales team.

Problem-solving skills. Sales engineers must be able to listen to the customer’s desires and concerns, and then recommend solutions, possibly including customizing a product.

Self-confidence. Sales engineers should be confident and persuasive when making sales presentations. 

Technological skills. Sales engineers must have extensive knowledge of the technologically sophisticated products they sell in order to explain their advantages and answer questions.

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Technical Marketing Engineer jobs

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Technical Marketing Engineer Career Paths

Technical Marketing Engineer
Field Applications Engineer Project Manager Senior Product Manager
Director Of Marketing And Product Management
9 Yearsyrs
Senior Product Manager Senior Product Marketing Manager
Director, Product Marketing
11 Yearsyrs
Project Manager Product Manager
Group Product Manager
7 Yearsyrs
Field Applications Engineer Sales Engineer Regional Sales Manager
Northeast Regional Sales Manager
11 Yearsyrs
Product Marketing Engineer Product Marketing Manager Senior Product Manager
Principal Product Manager
10 Yearsyrs
Product Marketing Manager Senior Product Manager
Product Management Director
12 Yearsyrs
Marketing Manager General Manager Account Manager
Product Manager
7 Yearsyrs
Senior Systems Engineer Senior Consultant Product Manager
Product Manager, Mobile
10 Yearsyrs
Product Manager Marketing Manager
Product Marketing Manager
7 Yearsyrs
Product Marketing Manager Marketing Director Business Developer
Senior Director Of Business Development
13 Yearsyrs
Senior Sales Engineer Business Development Manager Senior Product Manager
Senior Director, Product
12 Yearsyrs
Product Marketing Engineer Product Manager Product Management Director
Senior Director, Product Management
14 Yearsyrs
Senior Product Manager Senior Manager
Senior Manager Of Marketing
9 Yearsyrs
Senior Systems Engineer Senior Project Manager Senior Product Manager
Senior Manager, Product Management
11 Yearsyrs
Marketing Manager Senior Manager Senior Project Manager
Senior Product Manager
9 Yearsyrs
Program Manager Marketing Manager Product Marketing Manager
Senior Product Marketing Manager
10 Yearsyrs
Senior Sales Engineer Program Manager Product Marketing Manager
Strategic Marketing Manager
8 Yearsyrs
Project Manager Program Manager Engineering Director
Vice President Of Engineering
13 Yearsyrs
Product Manager Sales Manager Business Developer
Vice President, Business Development
13 Yearsyrs
Program Manager Senior Product Manager Product Management Director
Vice President, Product Management
13 Yearsyrs
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Average Length of Employment
Sales Engineer 3.8 years
Engineer 3.2 years
Marketing Engineer 3.2 years
Pre Sales Engineer 2.7 years
Top Employers Before
Internship 4.6%
Top Employers After
Consultant 3.1%

Technical Marketing Engineer Demographics

Gender

Male

76.3%

Female

19.6%

Unknown

4.2%
Ethnicity

White

65.2%

Asian

21.0%

Hispanic or Latino

8.4%

Unknown

5.0%

Black or African American

0.4%
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Languages Spoken

Spanish

23.8%

Chinese

19.0%

Mandarin

19.0%

French

9.5%

Korean

9.5%

Portuguese

4.8%

German

4.8%

Japanese

4.8%

Arabic

4.8%
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Technical Marketing Engineer Education

Schools

University of Phoenix

14.7%

San Jose State University

11.8%

Santa Clara University

7.8%

Portland State University

7.8%

Arizona State University

5.9%

University of California - Berkeley

4.9%

University of California - Davis

4.9%

Oregon State University

3.9%

University of Colorado at Boulder

3.9%

More Tech Institute

3.9%

University of Texas at Austin

3.9%

Syracuse University

2.9%

University of California - Santa Cruz

2.9%

University of California - Los Angeles

2.9%

National University

2.9%

Oregon Institute of Technology

2.9%

Wichita State University

2.9%

University of Massachusetts - Lowell

2.9%

University of Southern California

2.9%

San Francisco State University

2.9%
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Majors

Electrical Engineering

22.6%

Business

19.2%

Computer Science

13.4%

Computer Engineering

6.8%

Electrical Engineering Technology

4.5%

Computer Information Systems

4.1%

Finance

4.1%

Marketing

3.8%

Management

3.4%

Project Management

2.1%

Physics

2.1%

Mechanical Engineering

2.1%

Engineering And Industrial Management

2.1%

Environmental Control Technologies/Technicians

1.7%

Information Technology

1.7%

Industrial Technology

1.4%

Computer Networking

1.4%

Engineering

1.4%

Communication

1.4%

Psychology

1.0%
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Degrees

Masters

40.2%

Bachelors

37.5%

Other

8.9%

Associate

5.1%

Certificate

4.3%

Doctorate

2.7%

Diploma

1.3%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Technical Marketing Engineer Salaries

Job Title Company Location Start Date Salary
Technical Marketing Engineer Netapp, Inc. Sunnyvale, CA Nov 16, 2015 $180,000 -
$190,000
Principal Technical Marketing Engineer Cisco Systems, Inc. San Jose, CA Sep 14, 2016 $172,927 -
$205,000
Technical Marketing Engineer Cisco Systems, Inc. San Jose, CA Nov 25, 2016 $171,400 -
$205,000
Technical Marketing Engineer Dimension Data North America Irvine, CA Nov 30, 2015 $168,300
Technical Marketing Engineer-Globalprotect Palo Alto Networks, Inc. Santa Clara, CA Mar 16, 2015 $165,000
Technical Marketing Engineer Palo Alto Networks, Inc. Santa Clara, CA Apr 19, 2016 $165,000
Principal Technical Marketing Engineer Cisco Systems, Inc. San Jose, CA Aug 15, 2016 $163,513 -
$233,800
Technical Marketing Engineer Cisco Systems, Inc. San Jose, CA Jul 01, 2016 $162,000 -
$185,000
Technical Marketing Engineer Cisco Systems, Inc. San Jose, CA Sep 14, 2016 $159,370 -
$167,500
Technical Marketing Engineer Cisco Systems, Inc. San Jose, CA Jul 09, 2016 $159,370 -
$185,000
Technical Marketing Engineer Brocade Communications Systems, Inc. San Jose, CA Nov 03, 2016 $156,000
Technical Marketing Engineer Brocade Communications Systems, Inc. San Jose, CA May 10, 2016 $155,000
Technical Marketing Engineer Hewlett-Packard Company Roseville, CA Feb 29, 2016 $154,050 -
$175,627
Lead Software Technical Marketing Engineer (TME) Cavium, Inc. San Jose, CA Feb 09, 2015 $152,776 -
$162,776
Technical Marketing Engineer Cisco Systems, Inc. San Jose, CA Jul 09, 2015 $128,190 -
$185,000
Technical Marketing Engineer Cisco Systems, Inc. San Jose, CA Feb 10, 2015 $128,190 -
$185,000
Technical Marketing Engineer Cisco Systems, Inc. San Jose, CA Jul 01, 2015 $128,190 -
$167,500
Technical Marketing Engineer Cisco Systems, Inc. San Jose, CA Jul 09, 2016 $128,190 -
$185,000
Technical Marketing Engineer Cisco Systems, Inc. Milpitas, CA Jul 30, 2015 $128,190 -
$167,500
Technical Marketing Engineer Cisco Systems, Inc. San Jose, CA Sep 20, 2016 $128,190 -
$167,500
Technical Marketing Engineer Cisco Systems, Inc. Boxborough, MA Sep 09, 2016 $125,422 -
$151,400
Technical Marketing Engineer Cloudgenix, Inc. Santa Clara, CA Aug 03, 2015 $125,000
Technical Marketing Engineer Intel Corporation Austin, TX Aug 17, 2015 $106,267 -
$129,500
Technical Marketing Engineer Intel Corporation Austin, TX Jul 17, 2016 $106,267 -
$152,800
Technical Marketing Engineer Mentor Graphics Corporation Fremont, CA Oct 20, 2015 $105,934 -
$141,700
Principal Technical Marketing Engineer The Mathworks, Inc. Natick, MA Sep 13, 2016 $105,900 -
$172,900
Technical Marketing Engineer Cisco Systems, Inc. Tewksbury, MA Jan 26, 2015 $105,275 -
$147,300
Technical Marketing Engineer Netapp, Inc. Sunnyvale, CA Sep 06, 2015 $105,000 -
$115,000
Technical Marketing Engineer Cisco Systems, Inc. San Jose, CA Jul 12, 2015 $104,127 -
$120,000

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Top Skills for A Technical Marketing Engineer

ProductManagementHardwareTechnicalSupportLabTechnicalDemonstrationsStorageWebCompetitiveAnalysisTradeShowsProductDevelopmentOEMPotentialCustomersProductLineIPTechnicalTrainingWindowsCustomerSupportPre-SalesSupportVideoTME

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Top Technical Marketing Engineer Skills

  1. Product Management
  2. Hardware
  3. Technical Support
You can check out examples of real life uses of top skills on resumes here:
  • Interfaced with product management on basic project configuration and engineering requirements.
  • Served as the final technical escalation point-person for Software, Firmware and Hardware issues to resolve customer escalations.
  • Provided comprehensive technical support for developer forums and trade show events.
  • Worked with the voice implementation within the Cisco Verified Design lab, implementing, designing, and troubleshooting.
  • Provided technical marketing support for business development activities through technical demonstrations, customer technical & marketing presentations & system spec negotiations.

Top Technical Marketing Engineer Employers