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Become A Technical Marketing Engineer

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Working As A Technical Marketing Engineer

  • Communicating with Persons Outside Organization
  • Selling or Influencing Others
  • Interacting With Computers
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • $112,383

    Average Salary

What Does A Technical Marketing Engineer Do

Sales engineers sell complex scientific and technological products or services to businesses. They must have extensive knowledge of the products’ parts and functions and must understand the scientific processes that make these products work.

Duties

Sales engineers typically do the following:

  • Prepare and deliver technical presentations explaining products or services to existing and prospective customers
  • Confer with customers and engineers to assess equipment needs and to determine system requirements
  • Collaborate with sales teams to understand customer requirements and provide sales support
  • Secure and renew orders and arrange delivery
  • Plan and modify products to meet customer needs
  • Help clients solve problems with installed equipment
  • Recommend improved materials or machinery to customers, showing how changes will lower costs or increase production
  • Help in researching and developing new products

Sales engineers specialize in technologically and scientifically advanced products. They use their technical skills to explain the benefits of their products or services to potential customers and to show how their products or services are better than their competitors'. Some sales engineers work for the companies that design and build technical products. Others work for independent sales firms.

Many of the duties of sales engineers are similar to those of other salespersons. They must interest the client in buying their products or services, negotiate a price, and complete the sale. To do this, sales engineers give technical presentations during which they explain the technical aspects of the product and how it will solve a specific customer problem.

Some sales engineers, however, team with salespersons who concentrate on marketing and selling the product, which lets the sales engineer concentrate on the technical aspects of the job. By working as part of a sales team, each member is able to focus on his or her strengths and expertise. For more information on other sales occupations, see the profile on wholesale and manufacturing sales representatives.

In addition to giving technical presentations, sales engineers are increasingly doing other tasks related to sales, such as market research. They also may ask for technical requirements from customers and modify and adjust products to meet customers’ specific needs. Some sales engineers work with research and development (R&D) departments to help identify and develop new products.

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How To Become A Technical Marketing Engineer

A bachelor’s degree is typically required to become a sales engineer. Successful sales engineers combine technical knowledge of the products or services they are selling with strong interpersonal skills.

Education

Sales engineers typically need a bachelor’s degree in engineering or a related field. However, a worker without a degree, but with previous sales experience as well as technical experience or training, sometimes holds the title of sales engineer. Workers who have a degree in a science, such as chemistry, or in business with little or no previous sales experience, also may be called sales engineers.

University engineering programs generally require 4 years of study. They vary in content, but all programs include courses in math and the physical sciences. In addition, most programs require developing strong computer skills.

Most engineering programs require students to choose an area of specialization. The most common majors are electrical, mechanical, or civil engineering, but some engineering departments offer additional majors, such as chemical, biomedical, or computer hardware engineering. However, some undergraduate programs offer a general engineering curriculum; students then specialize in a particular area either on the job or in graduate school.

Training

New graduates with engineering degrees typically need sales experience and training before they can work independently as sales engineers. Training covers general sales techniques and may involve teaming with a sales mentor who is familiar with the employer's business practices, customers, procedures, and company culture. After the training period, sales engineers may continue to partner with someone who lacks technical skills yet excels in the art of sales.

It is important for sales engineers to continue their engineering and sales education throughout their careers. Much of their value to their employers depends on their knowledge of, and ability to sell, the latest technologies. Sales engineers in high-technology fields, such as information technology and advanced electronics, may find that their technical knowledge rapidly becomes obsolete, requiring frequent retraining.

Advancement

Promotions may include a higher commission rate, a larger sales territory, or elevation to the position of supervisor or sales manager.

Important Qualities

Interpersonal skills. Strong interpersonal skills are a valuable characteristic for sales engineers, both for building relationships with clients and effectively communicating with other members of the sales team.

Problem-solving skills. Sales engineers must be able to listen to the customer’s desires and concerns, and then recommend solutions, possibly including customizing a product.

Self-confidence. Sales engineers should be confident and persuasive when making sales presentations. 

Technological skills. Sales engineers must have extensive knowledge of the technologically sophisticated products they sell in order to explain their advantages and answer questions.

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Technical Marketing Engineer Jobs

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Technical Marketing Engineer Career Paths

Technical Marketing Engineer
Field Applications Engineer Sales Engineer Senior Applications Engineer
Applications Engineering Manager
9 Yearsyrs
Marketing And Technology Manager Product Manager Product Development Manager
Business Development/Product Manager
8 Yearsyrs
Field Applications Engineer Regional Sales Manager Channel Manager
Channel Development Manager
9 Yearsyrs
Product Marketing Manager Marketing Director Director Of Sales
Director Of Global Sales
13 Yearsyrs
Senior Applications Engineer Senior Sales Engineer International Sales Manager
Director Of International Sales
10 Yearsyrs
Project Manager Engineering Manager Sales Engineering Manager
Director Of Sales Engineering
12 Yearsyrs
Senior Product Manager Marketing Consultant Product Marketing Manager
Group Product Manager
8 Yearsyrs
Product Marketing Manager Senior Product Manager
Principal Product Manager
10 Yearsyrs
Program Manager Product Manager
Product Line Manager
8 Yearsyrs
Senior Product Manager Business Consultant Product Manager
Product Manager/Sales
6 Yearsyrs
Program Manager Senior Project Manager Senior Product Manager
Senior Product Line Manager
10 Yearsyrs
Product Manager Product Marketing Manager
Senior Product Marketing Manager
10 Yearsyrs
Marketing And Technology Manager Marketing Director Business Development Consultant
Technical Account Manager
7 Yearsyrs
Project Manager Technical Project Manager Sales Engineer
Technical Sales Manager
7 Yearsyrs
Product Manager Senior Product Manager Product Management Director
Vice President, Product Management
13 Yearsyrs
Senior Applications Engineer Regional Sales Manager Regional Sales And Marketing Manager
West Coast Sales Manager
8 Yearsyrs
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Do you work as a Technical Marketing Engineer?

Technical Marketing Engineer Demographics

Gender

Male

76.3%

Female

19.6%

Unknown

4.1%
Ethnicity

White

50.5%

Asian

21.3%

Hispanic or Latino

14.4%

Unknown

7.1%

Black or African American

6.6%
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Foreign Languages Spoken

Spanish

27.3%

Mandarin

22.7%

Chinese

18.2%

Korean

9.1%

Portuguese

4.5%

German

4.5%

Japanese

4.5%

French

4.5%

Cantonese

4.5%
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Technical Marketing Engineer Education

Schools

University of Phoenix

13.9%

San Jose State University

11.9%

Portland State University

7.9%

University of California - Berkeley

6.9%

Santa Clara University

6.9%

Arizona State University

5.9%

University of California - Davis

5.0%

University of Texas at Austin

5.0%

Oregon State University

4.0%

University of Colorado at Boulder

4.0%

Syracuse University

3.0%

University of California - Santa Cruz

3.0%

University of California - Los Angeles

3.0%

National University

3.0%

Oregon Institute of Technology

3.0%

Wichita State University

3.0%

University of Southern California

3.0%

San Francisco State University

3.0%

Colorado State University

3.0%

Thunderbird School of Global Management

2.0%
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Majors

Electrical Engineering

23.4%

Business

19.0%

Computer Science

13.9%

Computer Engineering

7.1%

Finance

5.1%

Marketing

4.1%

Computer Information Systems

3.7%

Electrical Engineering Technology

3.7%

Management

2.7%

Physics

2.0%

Information Technology

2.0%

Engineering And Industrial Management

2.0%

Environmental Control Technologies/Technicians

1.7%

Mechanical Engineering

1.7%

Project Management

1.4%

Industrial Technology

1.4%

Computer Networking

1.4%

Engineering

1.4%

Communication

1.4%

Psychology

1.0%
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Degrees

Masters

40.3%

Bachelors

37.3%

Other

9.1%

Associate

4.8%

Certificate

4.5%

Doctorate

2.7%

Diploma

1.3%
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Part Time
Internship
Temporary

Real Technical Marketing Engineer Salaries

Job Title Company Location Start Date Salary
Technical Marketing Engineer Netapp, Inc. Sunnyvale, CA Nov 16, 2015 $180,000 -
$190,000
Principal Technical Marketing Engineer Cisco Systems, Inc. San Jose, CA Sep 14, 2016 $172,927 -
$205,000
Technical Marketing Engineer Cisco Systems, Inc. San Jose, CA Nov 25, 2016 $171,400 -
$205,000
Technical Marketing Engineer Dimension Data North America Irvine, CA Nov 30, 2015 $168,300
Technical Marketing Engineer-Globalprotect Palo Alto Networks, Inc. Santa Clara, CA Mar 16, 2015 $165,000
Technical Marketing Engineer Palo Alto Networks, Inc. Santa Clara, CA Apr 19, 2016 $165,000
Principal Technical Marketing Engineer Cisco Systems, Inc. San Jose, CA Aug 15, 2016 $163,513 -
$233,800
Technical Marketing Engineer Cisco Systems, Inc. San Jose, CA Jul 01, 2016 $162,000 -
$185,000
Technical Marketing Engineer Cisco Systems, Inc. San Jose, CA Jul 09, 2016 $159,370 -
$185,000
Technical Marketing Engineer Cisco Systems, Inc. San Jose, CA Sep 14, 2016 $159,370 -
$167,500
Technical Marketing Engineer Brocade Communications Systems, Inc. San Jose, CA Nov 03, 2016 $156,000
Technical Marketing Engineer Brocade Communications Systems, Inc. San Jose, CA May 10, 2016 $155,000
Technical Marketing Engineer Hewlett-Packard Company Roseville, CA Feb 29, 2016 $154,050 -
$175,627
Lead Software Technical Marketing Engineer (TME) Cavium, Inc. San Jose, CA Feb 09, 2015 $152,776 -
$162,776
Technical Marketing Engineer Cisco Systems, Inc. San Jose, CA Sep 20, 2016 $128,190 -
$167,500
Technical Marketing Engineer Cisco Systems, Inc. San Jose, CA Feb 10, 2015 $128,190 -
$185,000
Technical Marketing Engineer Cisco Systems, Inc. San Jose, CA Jul 09, 2015 $128,190 -
$185,000
Technical Marketing Engineer Cisco Systems, Inc. San Jose, CA Jul 01, 2015 $128,190 -
$167,500
Technical Marketing Engineer Cisco Systems, Inc. San Jose, CA Jul 09, 2016 $128,190 -
$185,000
Technical Marketing Engineer Cisco Systems, Inc. Milpitas, CA Jul 30, 2015 $128,190 -
$167,500
Technical Marketing Engineer Cisco Systems, Inc. Boxborough, MA Sep 09, 2016 $125,422 -
$151,400
Technical Marketing Engineer Cloudgenix, Inc. Santa Clara, CA Aug 03, 2015 $125,000
Technical Marketing Engineer Intel Corporation Austin, TX Jul 17, 2016 $106,267 -
$152,800
Technical Marketing Engineer Intel Corporation Austin, TX Aug 17, 2015 $106,267 -
$129,500
Technical Marketing Engineer Mentor Graphics Corporation Fremont, CA Oct 20, 2015 $105,934 -
$141,700
Principal Technical Marketing Engineer The Mathworks, Inc. Natick, MA Sep 13, 2016 $105,900 -
$172,900
Technical Marketing Engineer Cisco Systems, Inc. Tewksbury, MA Jan 26, 2015 $105,275 -
$147,300
Technical Marketing Engineer Netapp, Inc. Sunnyvale, CA Sep 06, 2015 $105,000 -
$115,000
Technical Marketing Engineer Cisco Systems, Inc. San Jose, CA Jul 12, 2015 $104,127 -
$120,000

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Top Skills for A Technical Marketing Engineer

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  1. Product Management
  2. Technical Support
  3. Computer
You can check out examples of real life uses of top skills on resumes here:
  • Coordinated Product Management cross-functional teams to develop marketing strategy for new enterprise class switch.
  • Provided comprehensive technical support for developer forums and trade show events.
  • Developed and communicated support strategies for HP Personal Computers and associated peripherals.
  • Identified and documented e-learning best practices; collaborated on production of sales and marketing materials.
  • Conducted competitive analysis of other market offerings, comparing strengths and weaknesses to in-house solution.

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Top 10 Best States for Technical Marketing Engineers

  1. Colorado
  2. Virginia
  3. Washington
  4. New Hampshire
  5. Delaware
  6. Maryland
  7. Utah
  8. California
  9. South Dakota
  10. Texas
  • (462 jobs)
  • (1,003 jobs)
  • (524 jobs)
  • (143 jobs)
  • (46 jobs)
  • (442 jobs)
  • (204 jobs)
  • (2,655 jobs)
  • (31 jobs)
  • (1,179 jobs)

Top Technical Marketing Engineer Employers

Jobs From Top Technical Marketing Engineer Employers

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