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Working As A Technical Marketing Engineer

  • Communicating with Persons Outside Organization
  • Selling or Influencing Others
  • Interacting With Computers
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • $104,000

    Average Salary

What Does A Technical Marketing Engineer Do

Sales engineers sell complex scientific and technological products or services to businesses. They must have extensive knowledge of the products’ parts and functions and must understand the scientific processes that make these products work.

Duties

Sales engineers typically do the following:

  • Prepare and deliver technical presentations explaining products or services to existing and prospective customers
  • Confer with customers and engineers to assess equipment needs and to determine system requirements
  • Collaborate with sales teams to understand customer requirements and provide sales support
  • Secure and renew orders and arrange delivery
  • Plan and modify products to meet customer needs
  • Help clients solve problems with installed equipment
  • Recommend improved materials or machinery to customers, showing how changes will lower costs or increase production
  • Help in researching and developing new products

Sales engineers specialize in technologically and scientifically advanced products. They use their technical skills to explain the benefits of their products or services to potential customers and to show how their products or services are better than their competitors'. Some sales engineers work for the companies that design and build technical products. Others work for independent sales firms.

Many of the duties of sales engineers are similar to those of other salespersons. They must interest the client in buying their products or services, negotiate a price, and complete the sale. To do this, sales engineers give technical presentations during which they explain the technical aspects of the product and how it will solve a specific customer problem.

Some sales engineers, however, team with salespersons who concentrate on marketing and selling the product, which lets the sales engineer concentrate on the technical aspects of the job. By working as part of a sales team, each member is able to focus on his or her strengths and expertise. For more information on other sales occupations, see the profile on wholesale and manufacturing sales representatives.

In addition to giving technical presentations, sales engineers are increasingly doing other tasks related to sales, such as market research. They also may ask for technical requirements from customers and modify and adjust products to meet customers’ specific needs. Some sales engineers work with research and development (R&D) departments to help identify and develop new products.

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How To Become A Technical Marketing Engineer

A bachelor’s degree is typically required to become a sales engineer. Successful sales engineers combine technical knowledge of the products or services they are selling with strong interpersonal skills.

Education

Sales engineers typically need a bachelor’s degree in engineering or a related field. However, a worker without a degree, but with previous sales experience as well as technical experience or training, sometimes holds the title of sales engineer. Workers who have a degree in a science, such as chemistry, or in business with little or no previous sales experience, also may be called sales engineers.

University engineering programs generally require 4 years of study. They vary in content, but all programs include courses in math and the physical sciences. In addition, most programs require developing strong computer skills.

Most engineering programs require students to choose an area of specialization. The most common majors are electrical, mechanical, or civil engineering, but some engineering departments offer additional majors, such as chemical, biomedical, or computer hardware engineering. However, some undergraduate programs offer a general engineering curriculum; students then specialize in a particular area either on the job or in graduate school.

Training

New graduates with engineering degrees typically need sales experience and training before they can work independently as sales engineers. Training covers general sales techniques and may involve teaming with a sales mentor who is familiar with the employer's business practices, customers, procedures, and company culture. After the training period, sales engineers may continue to partner with someone who lacks technical skills yet excels in the art of sales.

It is important for sales engineers to continue their engineering and sales education throughout their careers. Much of their value to their employers depends on their knowledge of, and ability to sell, the latest technologies. Sales engineers in high-technology fields, such as information technology and advanced electronics, may find that their technical knowledge rapidly becomes obsolete, requiring frequent retraining.

Advancement

Promotions may include a higher commission rate, a larger sales territory, or elevation to the position of supervisor or sales manager.

Important Qualities

Interpersonal skills. Strong interpersonal skills are a valuable characteristic for sales engineers, both for building relationships with clients and effectively communicating with other members of the sales team.

Problem-solving skills. Sales engineers must be able to listen to the customer’s desires and concerns, and then recommend solutions, possibly including customizing a product.

Self-confidence. Sales engineers should be confident and persuasive when making sales presentations. 

Technological skills. Sales engineers must have extensive knowledge of the technologically sophisticated products they sell in order to explain their advantages and answer questions.

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Technical Marketing Engineer Career Paths

Technical Marketing Engineer
Product Manager Product Marketing Manager
Senior Product Marketing Manager
10 Yearsyrs
Product Manager Sales Manager Account Manager
Global Account Manager
9 Yearsyrs
Product Manager Marketing Director Director Of Sales
Director Of Sales & Business Development
12 Yearsyrs
Product Marketing Manager Marketing Director Director Of Sales
Director Of Global Sales
13 Yearsyrs
Product Marketing Manager Senior Product Manager
Principal Product Manager
10 Yearsyrs
Senior Product Manager Marketing Director Business Development Director
Solutions Director
13 Yearsyrs
Program Manager Senior Project Manager Senior Product Manager
Vice President, Product Management
13 Yearsyrs
Program Manager General Manager Business Development Manager
Global Business Development Manager
11 Yearsyrs
Program Manager General Manager Territory Sales Manager
Eastern Regional Sales Manager
10 Yearsyrs
Project Manager Technical Project Manager
Technical Product Manager
9 Yearsyrs
Project Manager Development Manager Brand Manager
Group Product Manager
7 Yearsyrs
Project Manager Quality Manager Manufacturing Manager
Product Engineering Manager
9 Yearsyrs
Marketing And Technology Manager Sales And Marketing Manager International Sales Manager
Global Sales Manager
9 Yearsyrs
Senior Applications Engineer Engineering Manager Sales Engineering Manager
Director Of Sales Engineering
12 Yearsyrs
Senior Applications Engineer Senior Sales Engineer
Technical Sales Manager
7 Yearsyrs
Senior Applications Engineer Engineering Manager Product Development Manager
Global Product Manager
9 Yearsyrs
Senior Systems Engineer Senior Sales Engineer
Product Line Manager
8 Yearsyrs
Senior Systems Engineer Senior Sales Engineer Product Line Manager
Senior Product Line Manager
10 Yearsyrs
Product Support Engineer Systems Engineer Application Engineer
Applications Engineering Manager
9 Yearsyrs
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Average Length of Employment
Sales Engineer 3.7 years
Engineer 3.3 years
Marketing Engineer 2.9 years
Pre Sales Engineer 2.9 years
Solutions Engineer 2.7 years
Top Careers Before Technical Marketing Engineer
Internship 4.8%
Engineer 4.0%
Consultant 3.2%
Top Careers After Technical Marketing Engineer
Consultant 3.3%
Manager 3.0%

Do you work as a Technical Marketing Engineer?

Average Yearly Salary
$104,000
Show Salaries
$79,000
Min 10%
$104,000
Median 50%
$104,000
Median 50%
$104,000
Median 50%
$104,000
Median 50%
$104,000
Median 50%
$104,000
Median 50%
$104,000
Median 50%
$137,000
Max 90%
Best Paying Company
VMware
Highest Paying City
San Francisco, CA
Highest Paying State
Virginia
Avg Experience Level
3.4 years
How much does a Technical Marketing Engineer make at top companies?
The national average salary for a Technical Marketing Engineer in the United States is $104,806 per year or $50 per hour. Those in the bottom 10 percent make under $79,000 a year, and the top 10 percent make over $137,000.

The largest raises come from changing jobs.

See what's out there.

Real Technical Marketing Engineer Salaries

Job Title Company Location Start Date Salary
Technical Marketing Engineer Netapp, Inc. Nov 16, 2015 $180,000 -
$190,000
Principal Technical Marketing Engineer Cisco Systems, Inc. Sep 14, 2016 $172,927 -
$205,000
Technical Marketing Engineer Cisco Systems, Inc. Nov 25, 2016 $171,400 -
$205,000
Technical Marketing Engineer Dimension Data North America Nov 30, 2015 $168,300
Technical Marketing Engineer Palo Alto Networks, Inc. Apr 19, 2016 $165,000
Technical Marketing Engineer-Globalprotect Palo Alto Networks, Inc. Mar 16, 2015 $165,000
Principal Technical Marketing Engineer Cisco Systems, Inc. Aug 15, 2016 $163,513 -
$233,800
Technical Marketing Engineer Cisco Systems, Inc. Jul 01, 2016 $162,000 -
$185,000
Technical Marketing Engineer Cisco Systems, Inc. Sep 14, 2016 $159,370 -
$167,500
Technical Marketing Engineer Cisco Systems, Inc. Jul 09, 2016 $159,370 -
$185,000
Technical Marketing Engineer Brocade Communications Systems, Inc. Nov 03, 2016 $156,000
Technical Marketing Engineer Brocade Communications Systems, Inc. May 10, 2016 $155,000
Technical Marketing Engineer Hewlett-Packard Company Feb 29, 2016 $154,050 -
$175,627
Lead Software Technical Marketing Engineer (TME) Cavium, Inc. Feb 09, 2015 $152,776 -
$162,776
Technical Marketing Engineer Cisco Systems, Inc. Feb 10, 2015 $128,190 -
$185,000
Technical Marketing Engineer Cisco Systems, Inc. Sep 20, 2016 $128,190 -
$167,500
Technical Marketing Engineer Cisco Systems, Inc. Jul 01, 2015 $128,190 -
$167,500
Technical Marketing Engineer Cisco Systems, Inc. Jul 30, 2015 $128,190 -
$167,500
Technical Marketing Engineer Cisco Systems, Inc. Jul 09, 2015 $128,190 -
$185,000
Technical Marketing Engineer Cisco Systems, Inc. Jul 09, 2016 $128,190 -
$185,000
Technical Marketing Engineer Cisco Systems, Inc. Sep 09, 2016 $125,422 -
$151,400
Technical Marketing Engineer Cloudgenix, Inc. Aug 03, 2015 $125,000
Technical Marketing Engineer Intel Corporation Jul 17, 2016 $106,267 -
$152,800
Technical Marketing Engineer Intel Corporation Aug 17, 2015 $106,267 -
$129,500
Technical Marketing Engineer Mentor Graphics Corporation Oct 20, 2015 $105,934 -
$141,700
Principal Technical Marketing Engineer The Mathworks, Inc. Sep 13, 2016 $105,900 -
$172,900
Technical Marketing Engineer Cisco Systems, Inc. Jan 26, 2015 $105,275 -
$147,300
Technical Marketing Engineer Netapp, Inc. Sep 06, 2015 $105,000 -
$115,000
Technical Marketing Engineer Cisco Systems, Inc. Jul 12, 2015 $104,127 -
$120,000

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Top Skills for A Technical Marketing Engineer

  1. New Product Development
  2. Technical Support
  3. Product Demonstrations
You can check out examples of real life uses of top skills on resumes here:
  • Assisted with developing business opportunities including new product development and increasing market share for training and professional services lines of business.
  • Provided worldwide technical support engineer for medical ultrasound systems to field service engineers.
  • Produced automated process for capturing, recording, and tracking requests for product demonstrations; process provided tracking and accountability.
  • Performed competitive analysis of offerings from various other vendors, included paper analysis and cross-functional testing efforts.
  • Developed release collateral for our alpha code drops and training collateral for engineers at the OEMs.

Rank:

Average Salary:

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Top 10 Best States for Technical Marketing Engineers

  1. Virginia
  2. Washington
  3. Utah
  4. Maryland
  5. Texas
  6. Colorado
  7. California
  8. Idaho
  9. New York
  10. New Mexico
  • (1,003 jobs)
  • (524 jobs)
  • (204 jobs)
  • (442 jobs)
  • (1,179 jobs)
  • (462 jobs)
  • (2,655 jobs)
  • (61 jobs)
  • (850 jobs)
  • (75 jobs)

Technical Marketing Engineer Demographics

Gender

Male

76.1%

Female

18.3%

Unknown

5.6%
Ethnicity

White

51.8%

Asian

20.3%

Hispanic or Latino

14.2%

Unknown

6.9%

Black or African American

6.8%
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Foreign Languages Spoken

Spanish

30.4%

Mandarin

21.7%

Chinese

17.4%

Korean

8.7%

Portuguese

4.3%

German

4.3%

Japanese

4.3%

French

4.3%

Cantonese

4.3%
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Technical Marketing Engineer Education

Schools

Portland State University

10.3%

San Jose State University

8.6%

University of California - Berkeley

6.9%

Santa Clara University

6.9%

Oregon Institute of Technology

6.9%

University of Texas at Austin

6.9%

Georgia Institute of Technology -

5.2%

University of North Carolina at Greensboro

5.2%

More Tech Institute

5.2%

University of San Francisco

3.4%

University of Illinois at Urbana-Champaign

3.4%

Arizona State University

3.4%

Stanford University

3.4%

Oregon State University

3.4%

University of Colorado at Boulder

3.4%

National University

3.4%

Florida Atlantic University

3.4%

Northeastern University

3.4%

Pennsylvania State University

3.4%

DePaul University

3.4%
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Majors

Electrical Engineering

26.5%

Computer Science

14.4%

Business

13.8%

Computer Engineering

6.6%

Marketing

4.4%

Electrical Engineering Technology

3.3%

Finance

3.3%

Mechanical Engineering

3.3%

Information Technology

3.3%

Management

2.8%

Computer Networking

2.8%

Computer Information Systems

2.2%

Computer Systems Security

2.2%

Project Management

2.2%

Engineering And Industrial Management

2.2%

Chemical Engineering

1.7%

Environmental Control Technologies/Technicians

1.7%

Science, Technology, And Society

1.1%

Computer Applications

1.1%

Telecommunications Management

1.1%
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Degrees

Masters

47.3%

Bachelors

39.0%

Certificate

5.4%

Associate

4.9%

Diploma

1.5%

High School Diploma

1.0%

Doctorate

1.0%
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Updated May 18, 2020