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What is a technical marketing specialist and how to become one
Technical marketing specialists help develop, execute, and monitor marketing programs across a variety of channels. Their work includes researching the market, analyzing trends to help define the organization's marketing strategy, and providing advice. Depending on the role, marketing specialists might also help coordinate events such as trade shows or conferences.
Technical marketing specialists almost always have a Bachelor's degree, usually in marketing, business, communications, or a related field. And if you want to pursue a career in this field, you must first earn a bachelor's degree. Typically, technical marketing specialists have excellent communication and project management skills and analyze data and identify trends.
The individuals who gravitate towards this field end up laying claim to annual earnings at $70,869. However, this figure can vary significantly depending upon your experience, skills, and academic qualification.
What general advice would you give to a technical marketing specialist?
Linda Goulet
Interim Associate Dean/Department Chair, Marketing, Davenport University
Avg. Salary $73,528
Avg. Salary $59,228
Growth rate 19%
Growth rate 0.3%
American Indian and Alaska Native 0.13%
Asian 12.88%
Black or African American 4.89%
Hispanic or Latino 11.64%
Unknown 4.93%
White 65.54%
Genderfemale 39.35%
male 60.65%
Age - 34American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 34Stress level is manageable
7.1 - high
Complexity level is challenging
7 - challenging
Work life balance is fair
6.4 - fair
Technical marketing specialist career paths
Key steps to become a technical marketing specialist
Explore technical marketing specialist education requirements
Start to develop specific technical marketing specialist skills
Skills Percentages CRM 12.25% Digital Marketing 10.96% Project Management 7.76% Technical Support 5.55% Facebook 5.17% Complete relevant technical marketing specialist training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New technical marketing specialists learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a technical marketing specialist based on U.S. Bureau of Labor Statistics data and data from real technical marketing specialist resumes.Research technical marketing specialist duties and responsibilities
- Set up the first CRM system and infrastructure to manage customers and leads ;.
- Leverage SalesForce to manage company data and provide revenue analysis and forecasts.
- Initiate the creation of and collaborate with designers in implementation of brand company pages on Facebook and LinkedIn.
- Gain consensus for technical strategy which include WordPress CMS.
Apply for technical marketing specialist jobs
Now it's time to start searching for a technical marketing specialist job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first technical marketing specialist job
Are you a technical marketing specialist?
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Average technical marketing specialist salary
The average technical marketing specialist salary in the United States is $73,528 per year or $35 per hour. Technical marketing specialist salaries range between $52,000 and $102,000 per year.
What am I worth?
How do technical marketing specialists rate their job?
Technical marketing specialist reviews
It's incredibly tedious and very boring work. It doesn't pay very much when you're starting out. It's an easy job, but if you care about your career and want to do something you are passionate about that actually makes a difference, this is likely not it. And if you want to be able to afford living in general, good luck as this job pays about as much as a teacher makes (give or take depending on the company, position, etc.). I am bored and leaving this career path as soon as I can.
There was a learning about SEO and all the data behind it. Wasn’t taught in school and supervisors were new to it.
TheBeing a Product Specialist your main job description is to work very closely with technical engineers, designer, product analysts and customers to improve company's product inline to customer's feedback or studying or keeping eye on competitor's products to put more and more diversity, more features/options into your product(s) for higher selling points, studying market dynamics to analyze ways for gaining more market share for your product, analyzing day to day digital marketing practices and to implement them in collaboration with sales team for more higher sales. Except this all you would also be given management/monitoring jobs from time to time this might includes managing customer support team, sales team etc.
Updated January 8, 2025
