What is a Technical Marketing Specialist

Technical marketing specialists help develop, execute, and monitor marketing programs across a variety of channels. Their work includes researching the market, analyzing trends to help define the organization's marketing strategy, and providing advice. Depending on the role, marketing specialists might also help coordinate events such as trade shows or conferences.

Technical marketing specialists almost always have a Bachelor's degree, usually in marketing, business, communications, or a related field. And if you want to pursue a career in this field, you must first earn a bachelor's degree. Typically, technical marketing specialists have excellent communication and project management skills and analyze data and identify trends.

The individuals who gravitate towards this field end up laying claim to annual earnings at $70,869. However, this figure can vary significantly depending upon your experience, skills, and academic qualification.

There is more than meets the eye when it comes to being a Technical Marketing Specialist. For example, did you know that they make an average of $34.12 an hour? That's $70,979 a year!

Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.

What Does a Technical Marketing Specialist Do

There are certain skills that many Technical Marketing Specialists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Analytical skills, Communication skills and Detail oriented.

Learn more about what a Technical Marketing Specialist does

How To Become a Technical Marketing Specialist

If you're interested in becoming a Technical Marketing Specialist, one of the first things to consider is how much education you need. We've determined that 73.1% of Technical Marketing Specialists have a bachelor's degree. In terms of higher education levels, we found that 11.1% of Technical Marketing Specialists have master's degrees. Even though most Technical Marketing Specialists have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a Technical Marketing Specialist. When we researched the most common majors for a Technical Marketing Specialist, we found that they most commonly earn Bachelor's Degree degrees or Associate Degree degrees. Other degrees that we often see on Technical Marketing Specialist resumes include Master's Degree degrees or High School Diploma degrees.

You may find that experience in other jobs will help you become a Technical Marketing Specialist. In fact, many Technical Marketing Specialist jobs require experience in a role such as Technical Writer. Meanwhile, many Technical Marketing Specialists also have previous career experience in roles such as Internship or Marketing Specialist.

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And if you’re looking for a job, here are the five top employers hiring now:

  1. Juniper Networks Jobs (30)
  2. IBM Jobs (11)
  3. MathWorks Jobs (27)
  4. Salesforce Jobs (13)
  5. Motorola Solutions Jobs (2)
Average Salary
$70,979
Average Salary
Job Growth Rate
20%
Job Growth Rate
Job Openings
149,107
Job Openings
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Average Salary for a Technical Marketing Specialist

Technical Marketing Specialists in America make an average salary of $70,979 per year or $34 per hour. The top 10 percent makes over $106,000 per year, while the bottom 10 percent under $47,000 per year.
Average Salary
$70,979
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Technical Marketing Specialist Demographics

Technical Marketing Specialist Gender Statistics

male

60.7 %

female

39.3 %

Technical Marketing Specialist Ethnicity Statistics

White

69.7 %

Asian

11.8 %

Hispanic or Latino

10.6 %

Technical Marketing Specialist Foreign Languages Spoken Statistics

Spanish

34.8 %

Japanese

17.4 %

Italian

17.4 %
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Technical Marketing Specialist Education

Technical Marketing Specialist Majors

21.0 %

Technical Marketing Specialist Degrees

Bachelors

73.1 %

Associate

13.2 %

Masters

11.1 %

Top Colleges for Technical Marketing Specialists

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

4. University of Maryland - College Park

College Park, MD • Private

In-State Tuition
$10,595
Enrollment
30,184

5. Ball State University

Muncie, IN • Private

In-State Tuition
$9,896
Enrollment
15,529

6. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

8. University of Nebraska - Lincoln

Lincoln, NE • Private

In-State Tuition
$9,242
Enrollment
20,592

9. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

10. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495
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Top Skills For a Technical Marketing Specialist

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 15.8% of Technical Marketing Specialists listed CRM on their resume, but soft skills such as Analytical skills and Communication skills are important as well.

Best States For a Technical Marketing Specialist

Some places are better than others when it comes to starting a career as a Technical Marketing Specialist. The best states for people in this position are Washington, Delaware, New Jersey, and Oregon. Technical Marketing Specialists make the most in Washington with an average salary of $117,898. Whereas in Delaware and New Jersey, they would average $86,798 and $84,588, respectively. While Technical Marketing Specialists would only make an average of $78,601 in Oregon, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Delaware

Total Technical Marketing Specialist Jobs:
377
Highest 10% Earn:
$129,000
Location Quotient:
1.43
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. New Jersey

Total Technical Marketing Specialist Jobs:
2,213
Highest 10% Earn:
$125,000
Location Quotient:
1.33
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Minnesota

Total Technical Marketing Specialist Jobs:
1,640
Highest 10% Earn:
$111,000
Location Quotient:
1.18
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Technical Marketing Specialists

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Top Technical Marketing Specialist Employers

Most Common Employers For Technical Marketing Specialist

RankCompanyZippia ScoreAverage Technical Marketing Specialist SalaryAverage Salary
1$124,061
2$95,045
3$90,947
4$89,289
5$83,223
6$81,366