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Become A Technical Marketing Specialist

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Working As A Technical Marketing Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $55,376

    Average Salary

What Does A Technical Marketing Specialist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Technical Marketing Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Technical Marketing Specialist Jobs

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Average Length of Employment
Product Specialist 2.5 years
Marketing Analyst 2.1 years
Top Careers Before Technical Marketing Specialist
Internship 10.5%
Consultant 4.8%
Instructor 4.8%
Top Careers After Technical Marketing Specialist
Consultant 4.4%
Specialist 3.6%

Do you work as a Technical Marketing Specialist?

Technical Marketing Specialist Demographics

Gender

Male

55.3%

Female

42.0%

Unknown

2.7%
Ethnicity

White

62.9%

Hispanic or Latino

12.1%

Asian

10.8%

Black or African American

10.5%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

38.5%

Japanese

23.1%

Portuguese

7.7%

German

7.7%

French

7.7%

Russian

7.7%

Italian

7.7%
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Technical Marketing Specialist Education

Schools

North Carolina State University

9.4%

Robert Morris University

7.5%

San Diego State University

7.5%

Rochester Institute of Technology

5.7%

Pennsylvania State University

5.7%

University of Phoenix

5.7%

University of Pittsburgh -

5.7%

Cornell University

5.7%

University of Maryland - College Park

5.7%

Syracuse University

3.8%

Wright State University

3.8%

University of the Sciences

3.8%

Illinois State University

3.8%

University of Washington

3.8%

Saginaw Valley State University

3.8%

Boston University

3.8%

Georgia Institute of Technology -

3.8%

New York University

3.8%

University of California - Davis

3.8%

Webster University

3.8%
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Majors

Business

22.9%

Marketing

19.6%

Communication

7.8%

Management

5.6%

Computer Science

5.6%

Electrical Engineering

5.6%

Writing

2.8%

Mechanical Engineering

2.8%

Computer Applications

2.8%

Biochemistry, Biophysics, Molecular Biology

2.8%

Chemistry

2.8%

English

2.2%

Electrical Engineering Technology

2.2%

Engineering

2.2%

Chemical Engineering

2.2%

Computer Information Systems

2.2%

Public Relations

2.2%

Economics

2.2%

Management Information Systems

1.7%

Graphic Communications

1.7%
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Degrees

Bachelors

46.7%

Masters

30.3%

Other

10.2%

Associate

4.4%

Certificate

4.0%

Doctorate

4.0%

License

0.4%
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Real Technical Marketing Specialist Salaries

Job Title Company Location Start Date Salary
Technical Marketing Specialist SR. Staff Juniper Networks Sunnyvale, CA Nov 03, 2016 $165,000
Technical Marketing Specialist Staff Cumulus Networks Inc. Mountain View, CA Apr 15, 2014 $160,000
Technical Marketing Specialist Staff Juniper Networks Sunnyvale, CA Jan 29, 2016 $141,960
Technical Marketing Specialist Staff Juniper Networks, Inc. Sunnyvale, CA Jul 06, 2015 $141,960 -
$145,000
Technical Marketing Specialist Staff Juniper Networks, Inc. Sunnyvale, CA May 25, 2015 $141,960 -
$154,600
Technical Marketing Specialist SR Staff Juniper Networks, Inc. Sunnyvale, CA Oct 01, 2015 $141,960 -
$163,200
Technical Marketing Specialist Nalashaa LLC Iselin, NJ Apr 10, 2016 $133,931
Technical Marketing Specialist Staff Juniper Networks, Inc. Sunnyvale, CA Aug 31, 2013 $133,411 -
$147,000
Technical Marketing Specialist Staff Juniper Networks, Inc. Sunnyvale, CA Aug 17, 2015 $133,078 -
$154,600
Technical Marketing Specialist Staff Juniper Networks, Inc. Sunnyvale, CA Dec 09, 2013 $125,278 -
$138,000
Technical Marketing Specialist Staff Juniper Networks, Inc. Sunnyvale, CA Mar 11, 2014 $125,278 -
$147,140
Technical Marketing Specialist Juniper Networks, Inc. Sunnyvale, CA Nov 19, 2010 $125,000
Technical Marketing Specialist Staff Juniper Networks, Inc. Sunnyvale, CA Jan 11, 2011 $125,000
Electronic Products & Services Technical Marketing Specialist The Mathworks, Inc. Natick, MA Nov 20, 2015 $103,605
Technical Marketing Specialist Staff Juniper Networks, Inc. Sunnyvale, CA Oct 20, 2011 $98,571 -
$111,000
Technical Marketing Specialist The Mathworks, Inc. Natick, MA Jun 25, 2012 $93,727
Technical Marketing Specialist The Mathworks, Inc. Natick, MA Jan 14, 2013 $93,417
Technical Marketing Specialist Juniper Networks, Inc. Sunnyvale, CA Aug 23, 2015 $93,246 -
$100,000
Technical Marketing Specialist Juniper Networks, Inc. Sunnyvale, CA Sep 14, 2013 $90,000 -
$120,000
Technical Marketing Specialist The Mathworks, Inc. Natick, MA Sep 22, 2011 $87,047
Technical Marketing Specialist The Mathworks, Inc. Natick, MA Aug 18, 2015 $86,000
Technical Marketing Specialist The Mathworks, Inc. Natick, MA Mar 30, 2015 $78,500
Technical Marketing Specialist Dassault Systemes Solidworks Corporation Waltham, MA Dec 28, 2012 $78,000 -
$88,000
Technical Marketing Specialist The Mathworks, Inc. Natick, MA Nov 18, 2015 $77,850
Technical Marketing Specialist Cabot Microelectronics Corporation Aurora, IL Feb 01, 2014 $77,438
Technical Marketing Specialist The Mathworks, Inc. Natick, MA Jul 26, 2011 $75,500
Technical Marketing Specialist The Mathworks, Inc. Natick, MA Sep 08, 2012 $75,500
Technical Marketing Specialist The Mathworks, Inc. Natick, MA Oct 18, 2013 $75,000
Marketing Technology Specialist Platform9 Systems, Inc. Sunnyvale, CA Aug 23, 2016 $75,000 -
$100,000

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Top Skills for A Technical Marketing Specialist

  1. Company Website
  2. Product Line
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Update the company website on a daily basis developing landing pages and lead generation forms, following best practices.
  • Developed marketing campaign to cross-sell and up-sell chemicals and lab supplies that increased sales by 15% of product lines highlighted.
  • Managed search engine optimization and localized online advertising programs for small to medium sized businesses.
  • Key technical resource for public and private sector customers at conventions, trade shows, and other events.
  • Collaborated on development of business strategy, branding and communication of strategy, defined product competitiveness and lead product launches.

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Top 10 Best States for Technical Marketing Specialists

  1. Delaware
  2. New Jersey
  3. New York
  4. Rhode Island
  5. Minnesota
  6. Massachusetts
  7. Virginia
  8. Texas
  9. North Carolina
  10. California
  • (78 jobs)
  • (764 jobs)
  • (1,559 jobs)
  • (100 jobs)
  • (645 jobs)
  • (992 jobs)
  • (1,257 jobs)
  • (1,559 jobs)
  • (893 jobs)
  • (2,986 jobs)

Top Technical Marketing Specialist Employers

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