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Technical marketing specialist skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Lauren Easom M.Ed, GCDF,

Dr. Alexander Rose

Below we've compiled a list of the most critical technical marketing specialist skills. We ranked the top skills for technical marketing specialists based on the percentage of resumes they appeared on. For example, 12.3% of technical marketing specialist resumes contained crm as a skill. Continue reading to find out what skills a technical marketing specialist needs to be successful in the workplace.

15 technical marketing specialist skills for your resume and career

1. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how technical marketing specialists use crm:

Create and broadcast Firm email alerts using lists pulled from the Firm's CRM system.
Designed and executed CRM program that consisted of a sophisticated segmentation program for targeting customers through direct mail and telemarketing efforts.

2. Digital Marketing

Here's how technical marketing specialists use digital marketing:

Helped clients reach their business objectives through high-quality website design, digital marketing, and print marketing.
Lead efforts with director of communications to place a digital marketing campaign supporting organizational goals, and optimizing online presence.

3. Project Management

Here's how technical marketing specialists use project management:

Delivered Project Management for projects, worked closely with sales organization, customers and distributors North America.
Researched, tested and implemented project management solution.

4. Technical Support

Technical support or tech support are the services provided by any hardware or software company to users. They help in solving the technical difficulties the customers face with their products or services. Moreover, the tech support employees maintain, manage, and repair the IT faults. They are also responsible for resolving the network problems, installing and configuring hardware and software.

Here's how technical marketing specialists use technical support:

Promoted to assume responsibility for providing technical support to Sales and Marketing Departments.
Maximized technical support staff's effectiveness, delivering new product training.

5. Facebook

Here's how technical marketing specialists use facebook:

Helped to create automatic feeds from HRIS system, external website, and Twitter to Facebook.
Boosted interest and sales in new courses by creating and managing Facebook and Twitter accounts.

6. WordPress

Here's how technical marketing specialists use wordpress:

Maintained and repaired WordPress installations for current and legacy clients.
Involved in planning and launching the company's WordPress website redesign and used PHP to fix some back end issues.

7. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how technical marketing specialists use business development:

Developed and implemented global marketing strategies for multiple industries with business development including creation of key messages.
Supported Marketing and Business Development efforts as technology liaison between internal IT department and marketing.

8. Marketing Campaigns

Here's how technical marketing specialists use marketing campaigns:

Create of copy for email marketing campaigns, sales presentations, social media marketing campaigns, trade show materials and booth.
Assisted in the coordination, development, and production of marketing campaigns, promotional materials, and direct-mail activities.

9. SEO

Here's how technical marketing specialists use seo:

Develop and execute the company product's SEO strategy working with the Media, Marketing, and Technology teams.
Worked closely with SEO vendor to improve site visibility and rankings.

10. A/B

A/B is a type of testing that compares the original version, A, to a variants, B. There is normally some metric attached to the test that is then monitored to determine which variant, A or B, should be used after the experiment ends.

Here's how technical marketing specialists use a/b:

Implemented A/B testing to determine product performance analysis.
Executed A/B split test on email newsletter and coordinated marketing campaign for delivery through online ad placements.

11. Sales Support

Sales support refers to a variety of functions that help sales reps focus on selling and closing deals. Sales support performs a variety of tasks that result in faster sales cycles, lower costs, and higher revenue. Sales support tasks include interviewing and tracking sales leads, matching offers to sales packages, monitoring sales and sales team performance, collecting sales data, providing training and customer service, and managing customers.

Here's how technical marketing specialists use sales support:

Conceived and implemented marketing plans, promotional plans, new product introductions, sales support and training.
Recruited to provide product marketing and technical sales support function.

12. Email Marketing

Here's how technical marketing specialists use email marketing:

Create HTML files for email marketing.
Conducted A/B testing analyzing and reporting monthly email marketing metrics and recommended modifications to overall strategies to improve messaging and functionality.

13. B Testing

Here's how technical marketing specialists use b testing:

Collaborated cross-functionally on advertising A|B testing, event execution and website redesign resulting in 45% increase in assisted conversions.
Administer web testing for online enrollments.

14. HTML

Here's how technical marketing specialists use html:

Produced an online training and testing site used by over 1500 employees (HTML).
Generated and developed Web pages, HTML, Java, JavaScript Coding, Photoshop, Adobe Illustrator, Dreamweaver MX

15. Linkedin

Here's how technical marketing specialists use linkedin:

Developed project plan for implementation of lead generation software LinkedIn Sales Navigator working with multiple internal and external resources for implementation.
Research and initiate social media initiatives including Facebook and LinkedIn.

What skills help Technical Marketing Specialists find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on technical marketing specialist resumes?

Lauren Easom M.Ed, GCDF

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What type of skills will young technical marketing specialists need?

Dr. Alexander Rose

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What soft skills should all technical marketing specialists possess?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

Strong written and verbal communication skills aid employees in serving both constituents inside and outside the organization. Assessing when action is needed, planning a response, and having a positive attitude go a long way in developing a professional reputation.

What hard/technical skills are most important for technical marketing specialists?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.

What technical marketing specialist skills would you recommend for someone trying to advance their career?

Thomas Campbell Ph.D.

Vice Chair, Associate Professor (Playwriting/Dramaturgy), University of Wisconsin - Green Bay

If a graduate needs to take a gap year, what skills would you recommend to enhance, and how should they go about doing it? - Again, I think this depends on your area of expertise; the industry is always evolving and growing, and you need to be evolving and growing with it. So if you're taking a gap year, try to stay involved or engaged in some way. Ideally, you'd be involved in the production and exercising your skills. Still, if that can't happen, you can stay engaged in other ways - help do props for your local community theatre or even volunteer as an usher. If nothing else, you should always be reading about what's happening in the field. Not just Broadway either - what plays and what work is being done in regional cities. Get your hands on and read the new plays coming out, watch the videos released (full productions, interviews, promotional and dramaturgical videos, too), and read the available reviews. Keep your head in the game, even if you're unable to work the way you want to be doing.

What technical skills for a technical marketing specialist stand out to employers?

Dave Baer

Associate Professor, Lynn University

That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.

Do you want to know more?

List of technical marketing specialist skills to add to your resume

The most important skills for a technical marketing specialist resume and required skills for a technical marketing specialist to have include:

CRM
Digital Marketing
Project Management
Technical Support
Facebook
WordPress
Business Development
Marketing Campaigns
SEO
A/B
Sales Support
Email Marketing
B Testing
HTML
Linkedin

CSS
Google Adwords
Trade Shows
Training Materials
Competitive Analysis
Product Development
Photoshop
Adobe Creative Suite
JavaScript
Email Campaigns
Web Content
Content Marketing
Product Line
Market Research
Content Management System

Lead Generation
Business Growth
Search Engine
Press Releases
B2B Marketing
Technical Issues
PPC
ROI
Sales Presentations
User Guides
Intranet
Promotional Materials
Troubleshoot
Sales Tools
PowerPoint

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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