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Become A Technical Product Manager

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Working As A Technical Product Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $108,612

    Average Salary

What Does A Technical Product Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Technical Product Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Technical Product Manager jobs

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Average Length of Employment
Product Manager 3.4 years
Product Director 3.4 years
Product Developer 3.2 years
Product Lead 2.9 years
Product Owner 2.6 years
Top Employers Before
Consultant 4.5%
Top Employers After
Consultant 6.0%
Director 2.9%
Owner 2.0%

Technical Product Manager Demographics

Gender

Male

73.2%

Female

23.3%

Unknown

3.5%
Ethnicity

White

70.5%

Asian

18.1%

Hispanic or Latino

7.7%

Unknown

2.9%

Black or African American

0.7%
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Languages Spoken

Spanish

30.8%

Chinese

11.5%

French

11.5%

Mandarin

9.6%

Portuguese

7.7%

German

7.7%

Japanese

3.8%

Russian

3.8%

Swedish

1.9%

Irish

1.9%

Norwegian

1.9%

Vietnamese

1.9%

Carrier

1.9%

Korean

1.9%

Cantonese

1.9%
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Technical Product Manager Education

Schools

University of Phoenix

10.4%

Santa Clara University

6.7%

University of Massachusetts Amherst

5.9%

Purdue University

5.9%

Boston University

5.9%

Northeastern University

5.9%

Pennsylvania State University

5.2%

University of Washington

5.2%

DePaul University

5.2%

Georgia Institute of Technology -

5.2%

University of Massachusetts - Lowell

4.4%

Southern Methodist University

4.4%

University of California - Irvine

3.7%

Stanford University

3.7%

New York University

3.7%

Texas A&M University

3.7%

San Diego State University

3.7%

University of Utah

3.7%

American InterContinental University

3.7%

Duke University

3.7%
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Majors

Business

24.8%

Computer Science

16.3%

Electrical Engineering

8.7%

Marketing

6.0%

Information Technology

4.9%

Computer Information Systems

4.3%

Computer Engineering

4.2%

Management

4.0%

Finance

3.8%

Chemistry

2.8%

Information Systems

2.6%

English

2.3%

Project Management

2.3%

Mechanical Engineering

2.3%

Communication

2.1%

Psychology

1.9%

Engineering

1.9%

Electrical Engineering Technology

1.7%

Graphic Design

1.7%

Management Science

1.5%
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Degrees

Bachelors

41.0%

Masters

36.4%

Other

11.6%

Certificate

4.0%

Doctorate

3.4%

Associate

2.8%

Diploma

0.5%

License

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Technical Product Manager Salaries

Job Title Company Location Start Date Salary
Lead Product Manager-Technical EBAY Inc. San Jose, CA Nov 25, 2016 $206,669
Lead Product Manager-Technical Paypal, Inc. San Jose, CA Jun 28, 2016 $200,000
Technical Product Manager Vmware, Inc. Palo Alto, CA Jul 02, 2015 $185,162
Technical Product Manager A2Z Development Center, Inc. Sunnyvale, CA Jun 13, 2016 $185,000
Technical Product Manager, EQS Analytics Liquidnet Holdings, Inc. New York, NY Jan 04, 2016 $185,000
Technical Product Manager Nicira, Inc. Palo Alto, CA Feb 10, 2015 $183,872
Lead Product Manager-Technical EBAY Inc. San Jose, CA Mar 04, 2016 $181,041
Head of Digital Products and Technology Project Healthy Living, Inc. New York, NY Sep 11, 2015 $180,000
Product Manager-Technical Paypal, Inc. San Jose, CA Jan 29, 2016 $178,000
Staff Technical Product Manager General Electric Company San Ramon, CA May 30, 2016 $175,000
Technical Product Manager A2Z Development Center, Inc. Sunnyvale, CA Dec 19, 2016 $175,000
Technical Product Manager A2Z Development Center, Inc. Sunnyvale, CA Aug 15, 2016 $173,000
Principal Technical Product Manager, Platform Nuance Communications, Inc. Cambridge, MA Aug 01, 2016 $169,541 -
$200,928
Technical Product Manager HBO Latin America Production Services Coral Gables, FL Jan 12, 2015 $167,835
Technical Product Manager III Amazon Corporate LLC Seattle, WA Mar 29, 2016 $133,000
Technical Product Manager Omnivision Technologies, Inc. Santa Clara, CA Mar 25, 2016 $131,000
Technical Product Manager A2Z Development Center, Inc. Sunnyvale, CA Oct 10, 2016 $130,460
Technical Product Manager Amazon Corporate LLC Seattle, WA Jul 14, 2015 $130,000
Principal Technical Product Manager Cybersource Corporation Bellevue, WA Oct 19, 2015 $130,000 -
$162,000
Technical Product Manager Merkle Inc. San Francisco, CA Mar 21, 2016 $130,000
Technical Product Manager-API Platform Groupon, Inc. Palo Alto, CA Jul 18, 2016 $130,000 -
$200,000
Technical Product Manager Expedia, Inc. Bellevue, WA Jun 29, 2016 $115,773 -
$133,138
Technical Product Manager Yerdle San Francisco, CA Sep 01, 2015 $115,586
Technical Product Manager III Amazon Corporate LLC Seattle, WA Dec 30, 2016 $115,565 -
$160,000
Technical Product Manager III Amazon Corporate LLC Seattle, WA Apr 11, 2016 $115,565 -
$160,000
Technical Product Manager III Amazon Corporate LLC Seattle, WA Dec 20, 2016 $115,565 -
$160,000
Technical Product Manager III Amazon Corporate LLC Seattle, WA Nov 17, 2016 $115,565 -
$160,000

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Top Skills for A Technical Product Manager

NewProductDevelopmentPlatformWebTechnicalProductProductLineProductManagementTechnicalSupportScrumProductRoadmapQAROIUserStoriesNewProductLaunchesAPISoftwareDevelopmentBusinessRequirementsCloudUserInterfaceProductRequirementsSQL

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Top Technical Product Manager Skills

  1. New Product Development
  2. Platform
  3. Web
You can check out examples of real life uses of top skills on resumes here:
  • Managed new product development for Electrophysiology, Cardiac Catheterization, and Vascular.
  • Managed field sales and partner channel project engagements, driving core platform and migration services sales.
  • Created and ran beta releases, provided Web downloads and other customer related documents.
  • Collaborate with internal developers and external partners to implement and manage technical product features.
  • Provide input to Marketing for communication plans to ensure that the message is effectively conveyed and consistent with product line strategy.

Top Technical Product Manager Employers

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