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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Technical Product Manager||Vmware, Inc.||Palo Alto, CA||Jul 02, 2015||$185,162|
|Technical Product Manager, EQS Analytics||Liquidnet Holdings, Inc.||New York, NY||Jan 04, 2016||$185,000|
|Technical Product Manager||A2Z Development Center, Inc.||Sunnyvale, CA||Jun 13, 2016||$185,000|
|Technical Product Manager||Nicira, Inc.||Palo Alto, CA||Feb 10, 2015||$183,872|
|Staff Technical Product Manager||General Electric Company||San Ramon, CA||May 30, 2016||$175,000|
|Technical Product Manager||A2Z Development Center, Inc.||Sunnyvale, CA||Dec 19, 2016||$175,000|
|Technical Product Manager||A2Z Development Center, Inc.||Sunnyvale, CA||Aug 15, 2016||$173,000|
|Principal Technical Product Manager, Platform||Nuance Communications, Inc.||Cambridge, MA||Aug 01, 2016||$169,541 -
|Technical Product Manager||HBO Latin America Production Services||Coral Gables, FL||Jan 12, 2015||$167,835|
|Manager of Technology and Product Operations||Spotify USA Inc.||New York, NY||Jan 30, 2015||$163,000|
|Principal Technical Product Manager||Amazon Corporate LLC||Seattle, WA||Nov 28, 2016||$160,000|
|Technical Product Manager||Amazon Web Services, Inc.||Seattle, WA||Apr 27, 2015||$160,000|
|Technical Product Manager||Lookingglass Cyber Solutions, Inc.||Sunnyvale, CA||Mar 10, 2016||$160,000|
|Technical Product Manager||Amazon Corporate LLC||Seattle, WA||May 23, 2016||$160,000|
|Technical Product Manager||Amazon Corporate LLC||Seattle, WA||Jan 26, 2015||$134,045|
|Technical Product Manager||Thomas & Betts Corporation||Memphis, TN||Jun 04, 2016||$133,203|
|Technical Product Manager III||Amazon Corporate LLC||Seattle, WA||Mar 29, 2016||$133,000|
|Technical Product Manager||Omnivision Technologies, Inc.||Santa Clara, CA||Mar 25, 2016||$131,000|
|Technical Product Manager||A2Z Development Center, Inc.||Sunnyvale, CA||Oct 10, 2016||$130,460|
|Principal Technical Product Manager||Cybersource Corporation||Bellevue, WA||Oct 19, 2015||$130,000 -
|Technical Product Manager||Amazon Corporate LLC||Seattle, WA||Jul 14, 2015||$130,000|
|Technical Product Manager II||Amazon Corporate LLC||Seattle, WA||Jul 02, 2015||$118,150|
|Technical Product Manager||Inovant, LLC||Foster City, CA||Jan 01, 2016||$118,082 -
|Technical Product Manager||Expedia, Inc.||Bellevue, WA||Aug 05, 2015||$118,000 -
|Technical Product Manager||Phytel, Inc.||Dallas, TX||Mar 27, 2015||$117,936|
|Technical Product Manager||GXS, Inc.||Gaithersburg, MD||Apr 01, 2016||$117,875|
|Technical Product Manager||Embroker, Inc.||San Francisco, CA||Mar 21, 2016||$117,625 -
|Technical Product Manager||A2Z Development Center Inc.||Cupertino, CA||Jun 03, 2015||$117,187 -
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