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Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.Duties
Sales managers typically do the following:
Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.
Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.
Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.
Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.
Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.
The following are examples of types of sales managers:
Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.
Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.
Most sales managers have a bachelor’s degree and work experience as a sales representative.Education
Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.Work Experience in a Related Occupation
Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.
Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.Important Qualities
Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.
Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.
Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.
Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.
|Job Title||Company||Location||Start Date||Salary|
|Technical Sales Manager||Innolux Optoelectronics USA, Inc.||San Jose, CA||Sep 11, 2015||$172,058|
|Technical Sales Manager||Zolon Tech Solutions, Inc.||Herndon, VA||Jan 20, 2015||$170,768|
|Technical Sales Manager||CNB Technology USA Inc.||Buena Park, CA||Jul 01, 2016||$169,978|
|Technical Sales Manager||IBM Corporation||San Ramon, CA||Mar 20, 2015||$158,924|
|Technical Sales Manager for North and South Americ||Gallagher North America, Inc.||Riverside, MO||Aug 22, 2016||$156,686|
|Technical Sales Manager||Zolon Tech Inc.||Herndon, VA||Dec 22, 2014||$156,270|
|Technical Sales Manager||Element Technologies, Inc.||Piscataway, NJ||Jun 16, 2016||$155,000 -
|Technical Sales Manager||Connectblue, Inc.||Redmond, WA||May 15, 2014||$152,000 -
|Technical Sales Manager||EONE Integrated Buisness Solutions||Fargo, ND||Feb 01, 2015||$150,000|
|Technical Sales Manager||Foam Supplies Inc.||MO||Nov 19, 2015||$150,000|
|Technical Sales Manager||Bihler of America, Inc.||Phillipsburg, NJ||Sep 25, 2015||$150,000|
|Technical Sales Manager||Foam Supplies, Inc.||MO||Aug 21, 2015||$150,000|
|Technical Sales Manager||IBM Corporation||Austin, TX||May 25, 2016||$149,316|
|Technical Sales Manager||Ampcus, Inc.||Chantilly, VA||Jan 11, 2016||$125,008|
|Technical Sales Manager||Gradle, Inc.||San Francisco, CA||Jan 29, 2015||$124,051 -
|Technical Sales Manager||W. R. Grace & Co.||Houston, TX||Oct 01, 2013||$122,700|
|Tech Sales Manager, Mmds||Microsoft Corporation||Redmond, WA||Jun 29, 2016||$122,285|
|Technical Sales Manager||Maxisit, Inc.||Metuchen, NJ||Oct 01, 2014||$120,000|
|Technical Sales Manager||Igate Technologies Inc.||Federal Way, WA||Apr 15, 2013||$120,000|
|Technical Sales Manager-Latin America||4B Elevator Components, Ltd.||Morton, IL||Oct 01, 2013||$118,856 -
|Technical Sales Manager||The Horsburgh & Scott Co.||Cleveland, OH||Aug 19, 2014||$117,062|
|Technical Sales Manager-Latin America||4B Elevator Components, Ltd.||Morton, IL||Oct 01, 2014||$93,315 -
|Manager, Chromatography Sales & Technical Operatio||Jasco, Inc.||Easton, MD||Sep 17, 2013||$92,445|
|Technical Sales Manager||Hyundai Polytech America Company, Inc.||Eufaula, AL||Sep 02, 2015||$89,107|
|Technical Sales Manager||Aspire Systems, Inc.||Oak Brook, IL||Aug 09, 2016||$88,000|
|Technical Sales Manager, Operations & Maintenance||First Solar Electric, LLC||Tempe, AZ||Apr 01, 2015||$87,200 -
|Technical Sales Manager||Defiance Testing & Engineering Services, Inc.||Houston, TX||Jan 04, 2013||$85,000|
|Technical Sales Manager||Evonik Corporation||Parsippany-Troy Hills, NJ||Sep 01, 2015||$82,200 -
|Technical Sales Manager||Sac Sulamerica Corporation||Doral, FL||Nov 08, 2016||$81,900|
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