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Become A Technical Sales Manager

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Working As A Technical Sales Manager

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $80,000

    Average Salary

What Does A Technical Sales Manager Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.


Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A Technical Sales Manager

Most sales managers have a bachelor’s degree and work experience as a sales representative.


Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Technical Sales Manager jobs

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Technical Sales Manager Career Paths

Technical Sales Manager
Sales Manager Regional Sales Manager
Director Of Sales
10 Yearsyrs
Business Developer Business Development Manager
Director Of Sales & Business Development
13 Yearsyrs
Sales Manager Director Of Sales
Director Of Sales And Marketing
9 Yearsyrs
National Sales Manager Business Development Manager
Director Of Sales, Americas
13 Yearsyrs
Project Manager Product Manager
District Sales Manager
7 Yearsyrs
National Account Manager Global Account Manager
Enterprise Account Manager
9 Yearsyrs
Business Developer Vice President, Business Development
Global Account Manager
10 Yearsyrs
Sales And Marketing Manager Account Manager
Key Account Manager
7 Yearsyrs
National Account Manager Channel Manager
Major Account Manager
7 Yearsyrs
Regional Sales Manager Regional Accounts Manager
National Account Manager
8 Yearsyrs
Regional Sales Manager National Account Manager
National Sales Manager
10 Yearsyrs
National Sales Manager Sales Account Manager
Regional Accounts Manager
8 Yearsyrs
Project Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
General Manager Account Manager
Regional Sales Manager
9 Yearsyrs
General Manager Account Executive
Sales Manager
5 Yearsyrs
Business Development Manager Senior Account Manager
Senior Sales Manager
7 Yearsyrs
Business Development Manager Director Of Sales
Senior Vice President, Sales
14 Yearsyrs
Sales And Marketing Manager National Account Manager
Strategic Accounts Manager
9 Yearsyrs
Marketing Manager Sales Consultant
Territory Sales Manager
7 Yearsyrs
Director Of Sales Director Of Sales And Operations
Vice President Of Sales & Operations
12 Yearsyrs
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Technical Sales Manager Demographics


  • Male

  • Female

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Italian

  • Japanese

  • German

  • Mandarin

  • Portuguese

  • Turkish

  • Russian

  • Croatian

  • Greek

  • Chinese

  • Arabic

  • Swedish

  • Hindi

  • Dutch

  • Korean

  • Ukrainian

  • Bosnian

  • Finnish

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Technical Sales Manager

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Technical Sales Manager Education

Technical Sales Manager

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Real Technical Sales Manager Salaries

Job Title Company Location Start Date Salary
Technical Sales Manager Innolux Optoelectronics USA, Inc. San Jose, CA Sep 11, 2015 $172,058
Technical Sales Manager Zolon Tech Solutions, Inc. Herndon, VA Jan 20, 2015 $170,768
Technical Sales Manager CNB Technology USA Inc. Buena Park, CA Jul 01, 2016 $169,978
Technical Sales Manager IBM Corporation San Ramon, CA Mar 20, 2015 $158,924
Technical Sales Manager for North and South Americ Gallagher North America, Inc. Riverside, MO Aug 22, 2016 $156,686
Technical Sales Manager Zolon Tech Inc. Herndon, VA Dec 22, 2014 $156,270
Technical Sales Manager Element Technologies, Inc. Piscataway, NJ Jun 16, 2016 $155,000 -
Technical Sales Manager Connectblue, Inc. Redmond, WA May 15, 2014 $152,000 -
Technical Sales Manager EONE Integrated Buisness Solutions Fargo, ND Feb 01, 2015 $150,000
Technical Sales Manager Foam Supplies Inc. MO Nov 19, 2015 $150,000
Technical Sales Manager Bihler of America, Inc. Phillipsburg, NJ Sep 25, 2015 $150,000
Technical Sales Manager Foam Supplies, Inc. MO Aug 21, 2015 $150,000
Technical Sales Manager IBM Corporation Austin, TX May 25, 2016 $149,316
Technical Sales Manager Ampcus, Inc. Chantilly, VA Jan 11, 2016 $125,008
Technical Sales Manager Gradle, Inc. San Francisco, CA Jan 29, 2015 $124,051 -
Technical Sales Manager W. R. Grace & Co. Houston, TX Oct 01, 2013 $122,700
Tech Sales Manager, Mmds Microsoft Corporation Redmond, WA Jun 29, 2016 $122,285
Technical Sales Manager Maxisit, Inc. Metuchen, NJ Oct 01, 2014 $120,000
Technical Sales Manager Igate Technologies Inc. Federal Way, WA Apr 15, 2013 $120,000
Technical Sales Manager-Latin America 4B Elevator Components, Ltd. Morton, IL Oct 01, 2013 $118,856 -
Technical Sales Manager The Horsburgh & Scott Co. Cleveland, OH Aug 19, 2014 $117,062
Technical Sales Manager-Latin America 4B Elevator Components, Ltd. Morton, IL Oct 01, 2014 $93,315 -
Manager, Chromatography Sales & Technical Operatio Jasco, Inc. Easton, MD Sep 17, 2013 $92,445
Technical Sales Manager Hyundai Polytech America Company, Inc. Eufaula, AL Sep 02, 2015 $89,107
Technical Sales Manager Aspire Systems, Inc. Oak Brook, IL Aug 09, 2016 $88,000
Technical Sales Manager, Operations & Maintenance First Solar Electric, LLC Tempe, AZ Apr 01, 2015 $87,200 -
Technical Sales Manager Defiance Testing & Engineering Services, Inc. Houston, TX Jan 04, 2013 $85,000
Technical Sales Manager Evonik Corporation Parsippany-Troy Hills, NJ Sep 01, 2015 $82,200 -
Technical Sales Manager Sac Sulamerica Corporation Doral, FL Nov 08, 2016 $81,900

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Top Skills for A Technical Sales Manager


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Top Technical Sales Manager Skills

  1. Product Development
  2. Sales Growth
  3. Territory
You can check out examples of real life uses of top skills on resumes here:
  • Facilitated entry into consumer goods, automotive, and furniture markets by identifying new product development and marketing opportunities.
  • Increased sales growth through persuasive sales presentations and cultivating key relationships.
  • Coordinated sales activities and training of Authorized Distributors and Manufacturer's Representatives in territory.
  • Implemented many new procedures to increase profitability and customer service 3.
  • Ranked highest overall for sales quota for March, April and May 1999.

Top Technical Sales Manager Employers

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Technical Sales Manager Videos

Actual Live Sales Call Sales Training

Torbjorn A Pettersson, Technical Sales Manager, Telenor Global Services

A Day in the Life - Sales Manager