How to hire a technical sales manager

How to hire a technical sales manager, step by step

Here's a step-by-step technical sales manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a technical sales manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new technical sales manager
• Step 8: Go through the hiring process checklist

What does a technical sales manager do?

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1. Identify your hiring needs

   Before you start hiring a technical sales manager, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect technical sales manager also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   This list presents technical sales manager salaries for various positions.

   Type of Technical Sales Manager	Description	Hourly rate
   Technical Sales Manager	Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.	$43-89
   Product Manager/Sales	A sales product manager is responsible for monitoring the sales performance of a specific product and ensuring that the marketing strategies adhere to market standards and client requirements. Sales product managers work closely with the marketing and public relations team to enhance the product's brand image on various market platforms to reach the target audience... Show more	$36-75
   Sales Development Manager	Sales Development Managers oversee a specific function in the sales department. They are in charge of creating sales pitches, communication tools, and strategies to boost the company's sales performance... Show more	$31-75

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Customer Satisfaction
   • Sales Management
   • CRM
   • Product Line
   • Business Development
   • Sales Strategies
   • Pre Sales
   • Sales Process
   • Trade Shows
   • Project Management
   • Customer Service
   • Windows
   • Post Sales
   • Emerging Technologies

   Check all skills

   Responsibilities:

   • Achieve annual sales and profit objectives for fast-pace company by securing contracts to sell automation components to MRO & OEM clients.
   • Manage sales pipeline in CRM system for predictable revenue generation, prioritization and forecasting.
   • Develop new customers in the region assign through independent travel, managing distributor relationships and OEM relationships.
   • Determine product pricing base on multiple ROI factors.
   • Recognize as trusted subject matter expert all in SaaS, virtual lab and eLearning services.
   • Own & drive client strategy from a technology perspective including leading proof of concept and ROI initiatives.

   More technical sales manager duties

3. Make a budget

   Including a salary range in the technical sales manager job description is a good way to get more applicants. A technical sales manager salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a technical sales manager in Georgia may be lower than in New Hampshire, and an entry-level engineer typically earns less than a senior-level technical sales manager. Additionally, a technical sales manager with lots of experience in the field may command a higher salary as a result.

   Average technical sales manager salary

   $129,770yearly

   $62.39 hourly rate

   ---

   Entry-level technical sales manager salary

   $90,000 yearly salary

   Updated December 19, 2025

   Average technical sales manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Maryland	$149,453	$72
   2	District of Columbia	$149,236	$72
   3	California	$148,555	$71
   4	North Dakota	$144,885	$70
   5	Missouri	$141,402	$68
   6	New York	$137,057	$66
   7	North Carolina	$136,117	$65
   8	New Jersey	$136,086	$65
   9	Arizona	$135,059	$65
   10	Massachusetts	$131,201	$63
   11	Ohio	$127,562	$61
   12	Illinois	$127,556	$61
   13	Nevada	$127,093	$61
   14	Washington	$126,548	$61
   15	Texas	$125,174	$60
   16	Michigan	$121,321	$58
   17	Wisconsin	$115,852	$56
   18	Colorado	$115,379	$55
   19	Florida	$111,612	$54
   20	Georgia	$108,629	$52

   Average technical sales manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Palo Alto Networks	$152,028	$73.09	194
   2	First Solar	$146,723	$70.54	8
   3	OMNOVA Solutions	$146,628	$70.49
   4	Amphenol	$141,487	$68.02	24
   5	PPG	$139,865	$67.24	23
   6	Amd	$139,332	$66.99	10
   7	Saft America Inc	$139,195	$66.92
   8	Intel	$138,584	$66.63	5
   9	Cisco	$138,498	$66.59	130
   10	Amphenol Advanced Sensors	$137,614	$66.16
   11	Microsoft	$137,139	$65.93	146
   12	ServiceNow	$137,066	$65.90	103
   13	Oracle	$135,781	$65.28	4,136
   14	Weatherford International	$135,689	$65.24	11
   15	Informatica	$134,140	$64.49
   16	iPass	$134,104	$64.47
   17	General Electric	$133,984	$64.42	145
   18	Evonik	$133,892	$64.37	5
   19	IBM	$132,812	$63.85	199
   20	Accenture	$132,780	$63.84	903

4. Writing a technical sales manager job description

   A good technical sales manager job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a technical sales manager job description:

   Technical sales manager job description example

   Overall Purpose: Directs and supervises a group of Technical Consultants to assure successful customer implementation wireline, wireless, and IT product/services through quality system engineering services in pre- and/or post-sales efforts.
   
   Key Roles and Responsibilities: Responsible for ensuring that marketing strategy enables company sales goals to be achieved through proper determination of how the company can meet customer requirements, system configurations within time and cost constraints. Provides technical oversight to ensure quality pre- and post-sale support on integration and implementation of established company products. Ensures that staff members are kept up-to-date on new company products and enhancements to existing products. Creates recommendations and implements procedures and policy for a functional piece of the strategic plan. Collaborates and contributes in decision making process regarding hiring, promoting and discharging employees. This position is NOT on sales compensation.
   
   Education: Typically requires a bachelors degree in engineering, computer science, or related discipline.
   
   Experience: Typically requires 5-7 years of experience in area of professional responsibility or as a supervisor.
   Supervisory: Yes.
   
   _Our Manager Technical Sales Employee's earn between_ _$115,600.00 to $231,100.00_ _. Not to mention all of the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here._
   
   AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws.
   
   AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws
   
   We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status

   Copy this example

   

5. Post your job

   To find the right technical sales manager for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with technical sales managers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit technical sales managers who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your technical sales manager job on Zippia to find and recruit technical sales manager candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit technical sales managers, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new technical sales manager

   Once you've selected the best technical sales manager candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   Once that's done, you can draft an onboarding schedule for the new technical sales manager. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a technical sales manager?