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The role of a Technical Sales Representative is pivotal in bridging the gap between technical products and customer needs. The average salary of $71,310 reflects the expertise required in both technology and sales. Factors such as experience, education, and industry can significantly influence salary levels. For instance, entry-level representatives may earn around $50,000, while those with extensive experience can command salaries exceeding $90,000.
Geographic location plays a crucial role in salary differences. States like California and New York often offer higher salaries due to the cost of living and demand for technical sales expertise. Conversely, regions with lower living costs may provide competitive salaries that reflect local market conditions.
Technical Sales Representatives can enhance their earnings by pursuing certifications or specializing in high-demand sectors such as software, telecommunications, or engineering products. Continuous professional development not only boosts salary potential but also opens doors to advanced roles within organizations.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level technical sales representative | $56,800 | $27.29 |
| Mid-level technical sales representative | $95,400 | $45.85 |
| Senior-level technical sales representative | $146,000 | $70.25 |
The highest-paying states for technical sales representatives are New York, California, and Washington. The lowest average technical sales representative salary states are South Carolina, Hawaii, and Kentucky.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New York | $94,563 | $45.46 |
| 2 | Nevada | $86,804 | $41.73 |
| 3 | Ohio | $84,782 | $40.76 |
| 4 | New Jersey | $88,172 | $42.39 |
| 5 | Texas | $85,346 | $41.03 |
| 6 | California | $94,283 | $45.33 |
| 7 | Michigan | $80,223 | $38.57 |
| 8 | North Carolina | $85,419 | $41.07 |
| 9 | Washington | $93,139 | $44.78 |
| 10 | Kansas | $75,039 | $36.08 |
| 11 | Rhode Island | $82,258 | $39.55 |
| 12 | West Virginia | $82,553 | $39.69 |
| 13 | Delaware | $79,726 | $38.33 |
| 14 | Arizona | $82,590 | $39.71 |
| 15 | Vermont | $81,983 | $39.41 |
| 16 | Colorado | $73,656 | $35.41 |
| 17 | Oregon | $82,245 | $39.54 |
| 18 | New Hampshire | $80,199 | $38.56 |
| 19 | Massachusetts | $76,862 | $36.95 |
| 20 | Indiana | $70,122 | $33.71 |
| 21 | North Dakota | $70,183 | $33.74 |
| 22 | Illinois | $68,201 | $32.79 |
| 23 | Maine | $69,862 | $33.59 |
| 24 | Connecticut | $68,334 | $32.85 |
| 25 | Minnesota | $66,250 | $31.85 |
| 26 | Idaho | $72,282 | $34.75 |
| 27 | Maryland | $79,238 | $38.10 |
| 28 | Florida | $65,268 | $31.38 |
| 29 | Missouri | $67,096 | $32.26 |
| 30 | Iowa | $66,322 | $31.89 |
| 31 | Virginia | $76,999 | $37.02 |
| 32 | Louisiana | $68,300 | $32.84 |
| 33 | South Dakota | $69,967 | $33.64 |
| 34 | Wyoming | $63,435 | $30.50 |
| 35 | Tennessee | $64,369 | $30.95 |
| 36 | New Mexico | $66,094 | $31.78 |
| 37 | District of Columbia | $78,394 | $37.69 |
| 38 | Georgia | $62,999 | $30.29 |
| 39 | Oklahoma | $65,438 | $31.46 |
| 40 | Wisconsin | $59,307 | $28.51 |
| 41 | Utah | $64,648 | $31.08 |
| 42 | Pennsylvania | $54,244 | $26.08 |
| 43 | Alaska | $66,861 | $32.14 |
| 44 | Arkansas | $59,127 | $28.43 |
| 45 | Alabama | $61,133 | $29.39 |
| 46 | Mississippi | $60,151 | $28.92 |
| 47 | Nebraska | $49,954 | $24.02 |
| 48 | Hawaii | $55,964 | $26.91 |
| 49 | Kentucky | $55,876 | $26.86 |
| 50 | South Carolina | $57,811 | $27.79 |
| 51 | Montana | $39,266 | $18.88 |
The highest-paying cities for technical sales representatives are San Francisco, CA, New York, NY, and Seattle, WA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $100,429 | $48.28 |
| 2 | New York, NY | $95,350 | $45.84 |
| 3 | Seattle, WA | $94,725 | $45.54 |
| 4 | Trenton, NJ | $87,995 | $42.31 |
| 5 | Raleigh, NC | $86,347 | $41.51 |
| 6 | Austin, TX | $85,882 | $41.29 |
| 7 | Columbus, OH | $84,337 | $40.55 |
| 8 | Phoenix, AZ | $82,716 | $39.77 |
| 9 | Providence, RI | $82,396 | $39.61 |
| 10 | Charleston, WV | $81,742 | $39.30 |
| 11 | Detroit, MI | $80,466 | $38.69 |
| 12 | Concord, NH | $79,720 | $38.33 |
| 13 | Dover, DE | $79,629 | $38.28 |
| 14 | Boston, MA | $76,882 | $36.96 |
| 15 | Richmond, VA | $76,632 | $36.84 |
| 16 | Denver, CO | $73,252 | $35.22 |
| 17 | Indianapolis, IN | $69,943 | $33.63 |
| 18 | Bismarck, ND | $68,805 | $33.08 |
| 19 | Baton Rouge, LA | $68,524 | $32.94 |
| 20 | Chicago, IL | $68,481 | $32.92 |
A technical sales representative's salary ranges from $39,000 a year at the 10th percentile to $129,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $129,000 | $10,750 | $62 |
| 75th Percentile | $97,000 | $8,083 | $47 |
| Average | $71,310 | $5,943 | $34 |
| 25th Percentile | $52,000 | $4,333 | $25 |
| 10th Percentile | $39,000 | $3,250 | $19 |
The highest paying types of technical sales representatives are consultant and sales representative, technical sales manager, and senior sales executive.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Sales Representative And Account Manager | $65,417 | $5,451 | $31.45 | 151,696 |
| Technical Sales Manager | $129,770 | $10,814 | $62.39 | 193,981 |
| Sales/Account Representative | $56,954 | $4,746 | $27.38 | 257,122 |
| Consultant And Sales Representative | $225,832 | $18,819 | $108.57 | 236,264 |
| Marketing/Sales Representative | $62,917 | $5,243 | $30.25 | 274,768 |
| Advertising Sales Representative | $63,224 | $5,269 | $30.40 | 202,147 |
Top companies hiring technical sales representatives now:
Technical sales representative salaries at Google and Texas Instruments are the highest-paying according to our most recent salary estimates. In addition, the average technical sales representative salary at companies like Apple and Avid are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | $184,948 | $88.92 | |
| 2 | Texas Instruments | $163,933 | $78.81 |
| 3 | Apple | $163,452 | $78.58 |
| 4 | Avid | $154,232 | $74.15 |
| 5 | IBM | $153,514 | $73.80 |
| 6 | Enerpac Tool Group | $149,780 | $72.01 |
| 7 | Seagate Technology | $149,760 | $72.00 |
| 8 | Medtronic | $143,801 | $69.14 |
| 9 | Stryker | $142,657 | $68.59 |
| 10 | Los Alamos National Laboratory | $139,458 | $67.05 |
| 11 | Hubbell | $137,289 | $66.00 |
| 12 | Conga | $136,693 | $65.72 |
| 13 | Weatherford International | $135,371 | $65.08 |
| 14 | Bloomberg | $135,209 | $65.00 |
| 15 | Newpark | $135,163 | $64.98 |
| 16 | Waters | $133,565 | $64.21 |
| 17 | Bio-Rad Laboratories | $132,531 | $63.72 |
| 18 | Oracle | $131,911 | $63.42 |
| 19 | Carl Zeiss Meditec, Inc. | $130,643 | $62.81 |
| 20 | Baker Hughes | $122,072 | $58.69 |
The average technical sales representative salary has risen by $9,794 over the last ten years. In 2014, the average technical sales representative earned $61,516 annually, but today, they earn $71,310 a year. That works out to a 10% change in pay for technical sales representatives over the last decade.
Compare technical sales representative salaries for cities or states with the national average over time.
Compare technical sales representative salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $71,300 | $34.28 | +6.5% |
| 2024 | $66,700 | $32.06 | +1.7% |
| 2023 | $65,600 | $31.53 | +1.1% |
| 2022 | $64,900 | $31.19 | -0.2% |
| 2021 | $65,000 | $31.25 | +3.5% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Global | Technical Sales Representative-Orlando/Tampa FL | Beachwood, OH | 06/29/2025 | $85,000 |
| Anton Paar Usa Inc. | Technical Sales Representative Analytical Instrumentation | Phoenix, AZ | 06/29/2025 | $68,875 |
| Ontic Engineering and Manufacturing, Inc. | Technical Sales Representative | Plainview, NY | 06/29/2025 | $52,175 |
| Thevetrecruiter.com | Technical Sales Representative Miami, FL 6082 | Miami, FL | 06/29/2025 | $100,000 |
| Ecolab Inc. | Technical Sales Representative-Manufacturing | Fresno, CA | 06/28/2025 | $104,500 |
| Ecolab Inc. | Technical Sales Representative | Saint Louis, MO | 06/28/2025 | $79,000 |
| Ecolab Inc. | Technical Sales Representative | Terre Haute, IN | 06/28/2025 | $115,400 |
| Ecolab Inc. | Technical Sales Representative | Atlanta, GA | 06/28/2025 | $91,200 |
| Ecolab Inc. | Technical Sales Representative | Greenville, SC | 06/28/2025 | $104,500 |
| Oracle | Technology Sales Representative IV | Tallahassee, FL | 06/28/2025 | $97,800 |
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