Telemarketer demographics and statistics in the US
Telemarketer demographics research summary. Zippia estimates telemarketer demographics and statistics in the United States by using a database of 30 million profiles. Our telemarketer estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about telemarketers after extensive research and analysis:
- There are over 102,048 telemarketers currently employed in the United States.
- 64.4% of all telemarketers are women, while 35.6% are men.
- The average telemarketer age is 37 years old.
- The most common ethnicity of telemarketers is White (56.1%), followed by Black or African American (17.8%), Hispanic or Latino (17.8%) and Asian (3.9%).
- Telemarketers are most in-demand in San Antonio, TX.
- New York, NY pays an annual average wage of $48,431, the highest in the US.
- In 2022, women telemarketers earned 92% of what men earned.
- Ohio is the best state for telemarketers to live.
- Telemarketers are 80% more likely to work at private companies in comparison to public companies.
On this page
Telemarketer demographics by:
Telemarketer gender statistics
64.4% of telemarketers are women and 35.6% of telemarketers are men.
- Female, 64.4%
- Male, 35.6%
Telemarketer gender ratio
| Gender | Percentages |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
Telemarketer gender pay gap
Women earn 92¢ for every $1 earned by men
Male income
$50,913
Female income
$47,011
Telemarketer gender ratio over time
This data breaks down the percentage of men and women in telemarketer positions over time. Currently, 64.4% of telemarketers are female.
Telemarketer gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 27.37% | 72.63% |
| 2011 | 25.22% | 74.78% |
| 2012 | 27.57% | 72.43% |
| 2013 | 31.91% | 68.09% |
| 2014 | 29.86% | 70.14% |
| 2015 | 29.09% | 70.91% |
| 2016 | 27.37% | 72.63% |
| 2017 | 28.95% | 71.05% |
| 2018 | 30.35% | 69.65% |
| 2019 | 25.28% | 74.72% |
| 2020 | 37.92% | 62.08% |
| 2021 | 35.61% | 64.39% |
Telemarketer related jobs gender ratio
We compared telemarketers with similar job titles to see how gender ratios vary. As you can see, senior field applications engineer and senior systems sales engineer have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Consultant | 7% | 93% |
| Escrow Closer | 10% | 90% |
| Promotional Model | 11% | 89% |
| Telemarketer | 36% | 64% |
| Senior Pre-Sales Engineer | 94% | 6% |
| Senior Systems Sales Engineer | 95% | 5% |
| Senior Field Applications Engineer | 96% | 4% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Telemarketer demographics by race
The most common ethnicity among telemarketers is White, which makes up 56.1% of all telemarketers. Comparatively, 17.8% of telemarketers are Black or African American and 17.8% of telemarketers are Hispanic or Latino.
- White, 56.1%
- Black or African American, 17.8%
- Hispanic or Latino, 17.8%
- Asian, 3.9%
- Unknown, 3.5%
- American Indian and Alaska Native, 0.9%
Telemarketer race
| Telemarketer race | Percentages |
|---|---|
| White | 56.1% |
| Black or African American | 17.8% |
| Hispanic or Latino | 17.8% |
| Asian | 3.9% |
| Unknown | 3.5% |
| American Indian and Alaska Native | 0.9% |
Telemarketer race and ethnicity over time
See how telemarketer racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Telemarketer race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 62.98% | 18.29% | 2.62% | 12.05% |
| 2011 | 63.39% | 18.38% | 1.48% | 13.95% |
| 2012 | 61.53% | 20.81% | 1.39% | 12.41% |
| 2013 | 61.60% | 20.05% | 2.33% | 13.18% |
| 2014 | 63.05% | 18.40% | 2.26% | 11.92% |
| 2015 | 63.17% | 17.24% | 2.20% | 13.41% |
| 2016 | 61.70% | 17.26% | 2.74% | 13.40% |
| 2017 | 64.15% | 15.33% | 2.59% | 14.98% |
| 2018 | 60.92% | 17.49% | 2.73% | 15.51% |
| 2019 | 59.77% | 17.08% | 2.79% | 14.61% |
| 2020 | 56.04% | 11.38% | 4.20% | 20.14% |
| 2021 | 56.07% | 17.79% | 3.93% | 17.79% |
Telemarketer wage gap by race
According to our data, black or african american telemarketers have the highest average salary compared to other ethnicities. Hispanic or latino telemarketers have the lowest average salary at $46,523.
| Ethnicity | Salary |
|---|---|
| Unknown | $55,416 |
| White | $50,663 |
| Black or African American | $55,843 |
| Asian | $46,899 |
| Hispanic or Latino | $46,523 |
Average telemarketer age
See how the average age of telemarketers varies based on ethnicity and gender.
Male
Female
Telemarketer age by race and gender
| Race | Male age | Female age |
|---|---|---|
| White | 33.5 | 44 |
| Black or African American | 26.5 | |
| Hispanic or Latino | 31 | 31 |
Telemarketer age breakdown
The average age of telemarketers is 20-30 years years old, representing 37% of the telemarketer population.
Telemarketer age breakdown
| Telemarketer Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 26% |
| 20-30 years | 37% |
Telemarketer educational attainment
The most common degree for telemarketers is high school diploma, with 41% of telemarketers earning that degree. The second and third most common degree levels are bachelor's degree degree at 22% and bachelor's degree degree at 18%.
- High School Diploma, 41%
- Bachelor's, 22%
- Associate, 18%
- Diploma, 11%
- Other Degrees, 8%
Telemarketers by degree level
| Telemarketer degree | Percentages |
|---|---|
| High School Diploma | 41% |
| Bachelor's | 22% |
| Associate | 18% |
| Diploma | 11% |
| Other Degrees | 8% |
Telemarketer jobs you might like
Telemarketer employment statistics
Most telemarketers work for a private in the professional industry.
Company size where telemarketers work
Below, you can see the size of companies where telemarketers work.
Telemarketer jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 10% |
| 50 - 100 employees | 16% |
| 100 - 500 employees | 27% |
| 500 - 1,000 employees | 11% |
| 1,000 - 10,000 employees | 21% |
| > 10,000 employees | 16% |
Telemarketer jobs by company type
Employees with the telemarketer job title have their preferences when it comes to working for a company. For instance, most telemarketers prefer to work at private companies over public companies.
Telemarketer jobs by sector
| Company type | Percentages |
|---|---|
| Education | 3% |
| Public | 15% |
| Private | 80% |
| Government | 1% |
Telemarketer jobs by industry
The most common industries for telemarketers are professional, media and technology.
Telemarketer industry statistics
| Industry | Percentages |
|---|---|
| Professional | 21% |
| Media | 9% |
| Technology | 9% |
| Fortune 500 | 8% |
| Telecommunication | 7% |
| Construction | 5% |
| Manufacturing | 5% |
| Hospitality | 5% |
| Finance | 5% |
| Health Care | 4% |
| Non Profits | 3% |
| Education | 3% |
| Utilities | 2% |
| Retail | 2% |
| Start-up | 2% |
| Insurance | 2% |
| Energy | 2% |
| Internet | 1% |
| Transportation | 1% |
| Government | 1% |
| Automotive | 1% |
| Real Estate | 1% |
Telemarketer turnover and employment statistics
Telemarketer unemployment rate over time
The unemployment rate for telemarketers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Telemarketer unemployment rate by year
| Year | Telemarketer unemployment rate |
|---|---|
| 2010 | 30.16% |
| 2011 | 31.12% |
| 2012 | 27.74% |
| 2013 | 24.57% |
| 2014 | 22.01% |
| 2015 | 22.37% |
| 2016 | 20.14% |
| 2017 | 13.49% |
| 2018 | 16.45% |
| 2019 | 12.41% |
| 2020 | 12.61% |
| 2021 | 17.10% |
Average telemarketer tenure
The average telemarketer stays at their job for 1-2 years, based on the 39,389 telemarketers resumes in Zippia's database.
Telemarketer tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 54% |
| 1-2 years | 32% |
| 3-4 years | 7% |
| 5-7 years | 4% |
| 8-10 years | 1% |
| 11+ years | 1% |
Telemarketer LGBT ratio compared to similar jobs
Review the percent of telemarketers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Network Sales Engineer | 6.51% | 39,886 |
| Artist's Model | 6.75% | 2,049 |
| Popcorn Vendor | 7.95% | 342 |
| Personal Shopper | 8.25% | 357,097 |
| Telemarketer | 11.06% | - |
| Escrow Closer | 12.76% | 3,182 |
Similar telemarketer jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Network Sales Engineer | 6.51% | 39,886 |
| Artist's Model | 6.75% | 2,049 |
| Popcorn Vendor | 7.95% | 342 |
| Personal Shopper | 8.25% | 357,097 |
| Escrow Closer | 12.76% | 3,182 |
Foreign languages spoken by telemarketers
The most common foreign language among telemarketers is Spanish at 68.8%. The second-most popular foreign language spoken is French at 9.0% and German is the third-most popular at 2.7%.
- Spanish, 68.8%
- French, 9.0%
- German, 2.7%
- Chinese, 2.1%
- Arabic, 2.1%
- Other, 15.3%
Telemarketer languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 68.8% |
| French | 9.0% |
| German | 2.7% |
| Chinese | 2.1% |
| Arabic | 2.1% |
| Other | 15.3% |
