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Telemarketer vs lead generator

The differences between telemarketers and lead generators can be seen in a few details. Each job has different responsibilities and duties. Additionally, a telemarketer has an average salary of $34,911, which is higher than the $24,158 average annual salary of a lead generator.

The top three skills for a telemarketer include telephone calls, cold calls and schedule appointments. The most important skills for a lead generator are lead generation, good communication, and CRM.

Telemarketer vs lead generator overview

TelemarketerLead Generator
Yearly salary$34,911$24,158
Hourly rate$16.78$11.61
Growth rate6%6%
Number of jobs10,0706,802
Job satisfaction--
Most common degreeHigh School Diploma, 41%Bachelor's Degree, 52%
Average age3744
Years of experience-6

What does a telemarketer do?

A telemarketer is responsible for marketing its goods and services to existing and potential customers, driving revenues, and increasing the business' profitability. Telemarketers sell products through electronic communications, responding to customers' inquiries, handling special requests, and negotiating pricing offers. They also escalate product concerns and complaints to management for immediate resolution. A telemarketer must have comprehensive knowledge of the sales and marketing industry to deliver sales pitches to attract customers. Telemarketers should also have excellent communication skills to maintain a positive interaction with the customers.

What does a lead generator do?

A lead generator is someone who attracts and converts interested strangers and prospects to buy a product or service from a company. Lead generators need to establish a lead generation process to attract leads. In marketing, they initiate customer inquiries or interest in services or products. The skills required for this job include business development, digital and email marketing, leadership, communication, attention to detail, and business management. They also must be knowledgeable in the field of marketing.

Telemarketer vs lead generator salary

Telemarketers and lead generators have different pay scales, as shown below.

TelemarketerLead Generator
Average salary$34,911$24,158
Salary rangeBetween $22,000 And $54,000Between $15,000 And $36,000
Highest paying CityNew York, NYNew York, NY
Highest paying stateOhioNew Jersey
Best paying companyKLAGoogle
Best paying industryFinanceRetail

Differences between telemarketer and lead generator education

There are a few differences between a telemarketer and a lead generator in terms of educational background:

TelemarketerLead Generator
Most common degreeHigh School Diploma, 41%Bachelor's Degree, 52%
Most common majorBusinessBusiness
Most common college-University of Pennsylvania

Telemarketer vs lead generator demographics

Here are the differences between telemarketers' and lead generators' demographics:

TelemarketerLead Generator
Average age3744
Gender ratioMale, 35.6% Female, 64.4%Male, 56.4% Female, 43.6%
Race ratioBlack or African American, 17.8% Unknown, 3.5% Hispanic or Latino, 17.8% Asian, 3.9% White, 56.1% American Indian and Alaska Native, 0.9%Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.4% Asian, 6.4% White, 67.1% American Indian and Alaska Native, 0.5%
LGBT Percentage11%10%

Differences between telemarketer and lead generator duties and responsibilities

Telemarketer example responsibilities.

  • Manage employee payroll hours and monitor employee performance providing coaching and development.
  • Operate profitably through managing productivity, call quality, payroll, and telephone sales representative development.
  • Receive calls from medicare beneficiary prospects and give orientation about the health plan, benefits and periods of enrollment.
  • Answer questions on medicare, Obama care, and sign the public up for the appropriate ins that fit their needs.
  • Call former subscribers to invite them back to the CLO for via a subscription to the upcoming season of Broadway shows.
  • Coach and monitor telemarketers to ensure department procedures are being follow.
    • Show more

Lead generator example responsibilities.

  • Manage LinkedIn group membership and posting of announcements.
  • Lead hiring and management over a team of sales, graphics and HTML programmers.
  • Generate leads to qualify them and enroll them in the Facebook exclusive educational support program.
  • Manage marketing activities including development and scheduling of campaigns, reporting, lead nurturing, and ROI.
  • Follow up on all leads generate by the website and cold calling, update all activity in SalesForce.com.
  • Generate new leads through home shows, booths at various Costco stores, fairs, and other misc.
    • Show more

Telemarketer vs lead generator skills

Common telemarketer skills
  • Telephone Calls, 25%
  • Cold Calls, 9%
  • Schedule Appointments, 7%
  • Inbound Calls, 6%
  • Outbound Phone Calls, 6%
  • Payment Method, 5%
Common lead generator skills
  • Lead Generation, 31%
  • Good Communication, 10%
  • CRM, 7%
  • Digital Marketing, 5%
  • Life Insurance, 4%
  • Customer Service, 4%

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Updated January 8, 2025

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