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Telemarketing manager skills for your resume and career

Updated January 8, 2025
4 min read
Telemarketing manager example skills
Below we've compiled a list of the most critical telemarketing manager skills. We ranked the top skills for telemarketing managers based on the percentage of resumes they appeared on. For example, 32.1% of telemarketing manager resumes contained telemarketing as a skill. Continue reading to find out what skills a telemarketing manager needs to be successful in the workplace.

15 telemarketing manager skills for your resume and career

1. Telemarketing

Here's how telemarketing managers use telemarketing:
  • Managed and trained telemarketing units in Arizona and Connecticut to market professional telemarketing services to registered representatives throughout the United States.
  • Managed inbound sales and customer service telemarketing performance, with sales and customer service targets consistently reached and exceeded.

2. Market Surveys

A market survey is an effort in gathering information whether in group or on an individual basis about the target market -- products/services, customers and their preferences, trends in market prices, experience and expectations, etcetera for business managers to know their target customers and maintain competitiveness.

Here's how telemarketing managers use market surveys:
  • Obtain customer info, adjust sales scripts, schedule appointments, conduct client or market surveys for the insurance.
  • Conducted market surveys in order to select target areas for company attention.

3. Outbound Calls

An outbound call is made by the call center representative to the customers on behalf of the company. Such calls help increase sales and generate revenue for the organization.

Here's how telemarketing managers use outbound calls:
  • Managed a group of 4-5 individuals in placing outbound calls to prospective clients to set appointments and over the phone marketing.
  • Audited and monitored telemarketer s inbound and outbound calls, emails and correspondences.

4. Telephone Calls

Telephone calls are a communication means through which a caller is connected to the called party. The call is done through a telecommunications device called a telephone. The caller can use a landline, mobile phone, or satellite phone to make the call.

Here's how telemarketing managers use telephone calls:
  • Monitored telephone calls, developed, and screened leads for the sales team.
  • Monitored telephone calls and wrote performance reports on each employee.

5. Inbound Calls

Here's how telemarketing managers use inbound calls:
  • Managed between 7,000 -10,000 outbound call on a monthly basis and around 3,000 inbound calls.
  • Answered inbound calls, as well as made warm and cold calls, to potential customers through-out the United States.

6. Cold Calls

Cold calling is a kind of business solicitation from customers who didn't express interest in their product and services before. In this technique, a salesman conducts a call with potential customers with whom they haven't had a prior interaction. Cold calling can include phone calls or telemarketing. However, in-person visits like door-to-door marketing are also a type of cold calling

Here's how telemarketing managers use cold calls:
  • Launched a B2B outside sales campaign; placed cold calls, set appointments, and closed deals
  • Completed 100 daily cold calls, with an average customer conversion rate of 20%.

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7. Schedule Appointments

Here's how telemarketing managers use schedule appointments:
  • Make out-bound calls to possible customers to schedule appointments for Satellite TV installations DirecTV/Dish network.
  • Schedule appointments for sales representatives using referrals and cold calling.

8. Sales Process

Here's how telemarketing managers use sales process:
  • Motivated, trained and coached entry and associate level sales reps to follow the sales process and maximize sales.
  • Converted leads into prospects to augment the sales process.

9. Credit Card

A type of card issued by banks and other financial institutions, that enable users to manage and borrow their finances is called a credit card. The funds borrowed from a financial institution through a credit card are meant to be paid back along with certain amounts of interest imposed by the bank.

Here's how telemarketing managers use credit card:
  • Collected on consumer loans, real estate loans, credit card accounts, overdraft accounts and student loans.
  • Managed Call Center for product cross selling and customer loyalty programs for credit card portfolio.

10. Human Resources

Human resources is a set of people in a business or a corporation that are designated to locate, interview, and recruit new employees into the company. They are also responsible to maintain the integrity of the employees and help them sort their problems out. They try to introduce and manage employee-benefit programs.

Here's how telemarketing managers use human resources:
  • Handled human resources tasks following policies and procedures.
  • Developed and implemented human resources policies and procedures.

11. Customer Complaints

Here's how telemarketing managers use customer complaints:
  • Answer phone calls, fax, order new insurance, take customer complaints, and make records of new customers.
  • Answered telephones and dealt with customers regarding all aspects of the security business as well as customer complaints.

12. Sales Reports

A sale report also known as the sales analysis report provides an overview of the situation of the sales within a company. It reveals various trends occurring in the sales numbers over a certain period. It also analyses the steps of the sales funnel, projects areas for improvement along with the performance of sales executives.

Here's how telemarketing managers use sales reports:
  • Performed office closing procedures, including generating automatic order lists and sales reports, and reporting employee hours for payroll.
  • Conducted daily staff meetings, monitored incoming calls, handled customer inquiries/complaints and recorded all incoming sales reports.

13. Sales Appointments

Here's how telemarketing managers use sales appointments:
  • Managed a sales oriented call center of hourly employees to ensure high productivity in the scheduling of sales appointments.
  • Supervised a staff of ten telemarketers who booked sales appointments for world's largest video dating service.

14. Motivational

Motivational is defined as something related to the reason or drive behind why a person does what they do. It is related to the motivation behind why a person or an animal acts a certain way. Motivation is the practice through which a person finds the drive to do a certain task.

Here's how telemarketing managers use motivational:
  • Improved productivity through development and implementation of motivational programs.
  • Planned and taught motivational workshops which boasted moral and enhanced attitude.

15. Trade Shows

Here's how telemarketing managers use trade shows:
  • Conducted Trade Shows, facilitated training, coached, mentored, interviewed, hired and fired employees.
  • Selected and organized trade shows, created company newsletter, directed website draft and update.
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List of telemarketing manager skills to add to your resume

Telemarketing manager skills

The most important skills for a telemarketing manager resume and required skills for a telemarketing manager to have include:

  • Telemarketing
  • Market Surveys
  • Outbound Calls
  • Telephone Calls
  • Inbound Calls
  • Cold Calls
  • Schedule Appointments
  • Sales Process
  • Credit Card
  • Human Resources
  • Customer Complaints
  • Sales Reports
  • Sales Appointments
  • Motivational
  • Trade Shows
  • Sales Scripts
  • Sales Presentations
  • Sales Associates
  • Incentive Programs
  • Performance Reviews
  • Database Marketing
  • Customer Care
  • Sales Training
  • Lead Management
  • Disciplinary Actions
  • Customer Issues
  • Customer Inquiries
  • TM
  • Business Development
  • TSR
  • Phone Room
  • Describe Products
  • Sales Campaigns

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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