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Territory account manager skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Adry S. Clark Ph.D.,

Andrea Dixon Ph.D.

Territory account manager example skills

Below we've compiled a list of the most critical territory account manager skills. We ranked the top skills for territory account managers based on the percentage of resumes they appeared on. For example, 9.5% of territory account manager resumes contained customer service as a skill. Continue reading to find out what skills a territory account manager needs to be successful in the workplace.

15 territory account manager skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how territory account managers use customer service:

Delivered consistently excellent customer service, characterized by immediate, thorough resolution of problems with orders and equipment and friendly service.
Advanced to Account Manager responsible for territory sales as well as management of Lead Generators and Customer Service Representatives.

2. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how territory account managers use crm:

Managed corporate communication with individual Co-op owners and created call reports using internal CRM software.
Worked within three CRM systems for notes/payments/renewals/tracking/proposals and quotes.

3. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how territory account managers use product knowledge:

Conducted customer Product Knowledge training and provided competitive pricing analysis to regional sales and supply chain management.
Optimized sales levels in a saturated territory through comprehensive product knowledge and customer focused selling techniques.

4. Healthcare

Healthcare is the maintenance or improvement of a person's health by the diagnosis and treatment of a person's injury, illness, or any other disease. Healthcare is a basic necessity of human life and is the responsibility of the country's government to ensure that each person gets healthcare. Providing healthcare is the job of certified health professionals that includes doctors, surgeons, nurses, and other physicians. Pharmaceutical companies, hospitals, dentistry, therapy, and health training all come under healthcare. Healthcare plays a vital role in the country's economy and its development.

Here's how territory account managers use healthcare:

Generated business with retail, healthcare and medical professionals through cold calls and effective business to business presentations.
Advertised and endorsed allergy, pulmonary and respiratory medications to various physicians and healthcare professionals across Philadelphia region.

5. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how territory account managers use salesforce:

Skilled in SalesForce, Tact, AX, Quick Quote Tool, and BlueLine App.
Cultivated and strengthened relationships with current senior level buyers and decision-makers; tracked status using Salesforce.com.

6. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how territory account managers use business development:

Prepared, delivered and remained accountable to monthly sales forecasts and bi-monthly sales/business development presentations to key Microsoft stakeholders.
Facilitate business development transactions for business owners, including loan opportunities, new ownership acquisitions and exit strategies.

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7. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how territory account managers use account management:

Account management cycles included solution products presentations, value proposition, demonstrations, and any other sales support activity required.
Balanced prospecting, market penetration, opportunity development, account management, and renewal responsibilities equally for both territories.

8. Sales Process

Here's how territory account managers use sales process:

Possessed complete responsibility of sales processes including account profile development, customer needs analysis and sales opportunities.
Developed, implemented and maintained effective business strategies and personal relationships to facilitate the sales process.

9. Customer Satisfaction

Here's how territory account managers use customer satisfaction:

Optimized sales by cultivating relationships with dental professionals and instituting programs that resulted in greater customer satisfaction and increased customer retention.
Managed ongoing projects including order processing, scheduling, supervision of installers, customer satisfaction and clean-up after installation.

10. Trade Shows

Here's how territory account managers use trade shows:

Maintain high level presence at regional trade shows demonstrating Mapping, CAD, Emergency Notification, and 9-1-1 call processing applications.
Excelled in presenting to large groups at trade shows, as well as intimate group of business owners.

11. Work Ethic

Here's how territory account managers use work ethic:

Promoted consistently over company tenure due to strong work ethic and commitment towards company success
Conduct new client prospecting utilizing diverse communication abilities paired with a persistent work ethic.

12. Territory Account

Here's how territory account managers use territory account:

Promoted to Senior Territory Account Manager after two consecutive years of exceptional performance.
Prospected and delivered qualified opportunities to channel partners and territory account managers.

13. Revenue Growth

Here's how territory account managers use revenue growth:

Generate revenue growth utilizing a consultative selling approach to current and prospective commercial and industrial companies.
Generate profitable revenue growth through establishing new customers and building strong relationships.

14. Territory Sales

Here's how territory account managers use territory sales:

Developed and implemented territory sales strategy to increase revenue in a previously untapped market-space.
Conducted territory sales and coordinated merchandising processes by account.

15. Client Relationships

Here's how territory account managers use client relationships:

Established close client relationships while maintaining exceptional client service and satisfaction by maintaining open door communication with all clients.
Secure and cultivate new accounts and facilitate account contract renewals while establishing strong client relationships.

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What skills help Territory Account Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on territory account manager resumes?

Adry S. Clark Ph.D.

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all territory account managers possess?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.

What hard/technical skills are most important for territory account managers?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

What territory account manager skills would you recommend for someone trying to advance their career?

Kaustav Misra Ph.D.

Associate Dean, Central Connecticut State University

This pandemic taught us many things and one important thing that we have an efficiency gap.

The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.

What type of skills will young territory account managers need?

Michael Mikitka

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

What technical skills for a territory account manager stand out to employers?

Todd Lee Goen

Instructor & Internship Director, Christopher Newport University

Technical skills are often industry and/or position specific. Applicants should highlight any technical skills related to the position advertisement and those that add value to the position/organization. Most importantly, requirements for technical skills change with time and technological advances. This means employers value workers capable of adapting to change and continually improving and acquiring new technical skills. Thus, it's usually more important to demonstrate you are capable of learning and developing technical skills than it is to have a specific skill set upon hire (although this is not true for some positions/industries).
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.

Do you want to know more?

List of territory account manager skills to add to your resume

The most important skills for a territory account manager resume and required skills for a territory account manager to have include:

Customer Service
CRM
Product Knowledge
Healthcare
Salesforce
Business Development
Account Management
Sales Process
Customer Satisfaction
Trade Shows
Work Ethic
Territory Account
Revenue Growth
Territory Sales
Client Relationships
Sales Presentations

Business Relationships
Customer Accounts
Sales Cycle
Lead Generation
Telemarketing
Product Line
Sales Strategies
Enterprise Sales
ROI
SMB
Opportunity Management
Medical Sales
Sales Quota
Direct Sales
Sales Revenue
Unified Communications

Product Sales
Cold Calls
Sales Objectives
Product Demonstrations
Capital Equipment
Saas
Sales Growth
Cloud Security
OEM
Customer Relations
Territory Development
Avaya
Sales Volume
Strong Negotiation

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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