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Territory manager skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Adry S. Clark Ph.D.,

Andrea Dixon Ph.D.

Below we've compiled a list of the most critical territory manager skills. We ranked the top skills for territory managers based on the percentage of resumes they appeared on. For example, 12.9% of territory manager resumes contained customer service as a skill. Continue reading to find out what skills a territory manager needs to be successful in the workplace.

15 territory manager skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how territory managers use customer service:

Identify and cultivate new business development opportunities by cold calling, developing relationships with employer accounts and delivering excellent customer service.
Provided surgical procedure and technical product support in surgery as well as ongoing customer service in accordance with company policy.

2. Patients

Here's how territory managers use patients:

Designed and implemented a targeted sales strategy to rapidly build relationships with high volume medical offices serving commercially insured patients.
Established effective partnerships with Advanced Lipid Testing companies to help Physicians identify at risk patients and maximize treatment algorithms.

3. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how territory managers use product knowledge:

Maintained product knowledge and consistently achieved sales goals and planned objectives, while delivering customer satisfaction that ensures consistent repeat business.
Developed extensive product knowledge in order to positively market and sell dermatological related drugs to dermatologists and increase sales.

4. Work Ethic

Here's how territory managers use work ethic:

Increased sales by 34% by implementing effective consultative selling, providing outstanding customer service and possessing a strong work ethic.
Received awards for highest profit margin, salesperson of the quarter twice, best work ethic and performance above and beyond.

5. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how territory managers use crm:

Executed a CRM pipeline daily to accurately identify opportunities, penetrate competitive accounts and close business in Pennsylvania and South Jersey.
Managed all aspects of SalesForce CRM integration and administration throughout the entire sales department

6. Excellent Interpersonal

Here's how territory managers use excellent interpersonal:

Cultivated excellent interpersonal skills through outside sales interactions.
Achieve customer retention with excellent interpersonal skills, and responsive action to customer needs.

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7. Trade Shows

Here's how territory managers use trade shows:

Managed responsibilities in bid requests and quote generation, state regulatory product approvals, trade shows, and manufacturer representation.
Coordinated and represented American Snuff Company at trade shows and product and promotional events via equipment demonstrations and product promotions.

8. Sales Objectives

Here's how territory managers use sales objectives:

Conducted specialized presentations, developed and maintained direct and distribution channels, directed company resources required to meet specific sales objectives.
Monitor performance metrics in order to evaluate store effectiveness relative to sales objectives and recommended strategies to improve performance and efficiency.

9. Territory Sales

Here's how territory managers use territory sales:

Developed and implemented yearly territory sales plans targeted for key customer growth, surgical resident training and continuous customer educational support.
Maintained territory sales numbers above national average for past four years; earned numerous cash awards for teamwork and territory accountability.

10. Customer Satisfaction

Here's how territory managers use customer satisfaction:

Implemented high-touch customer management techniques to improve communication with the dealer base successfully achieving aggressive customer satisfaction and dealer retention targets.
Measured and managed operational performance of over 2,000 computer-based testing centers, including tracking customer satisfaction surveys and process improvement plans.

11. Medical Sales

Here's how territory managers use medical sales:

Amassed surgeon and anesthesia relationships in Seattle/Alaska within 6 years of medical sales
Decided to change career to medical sales to facilitate using all skills (i.e., technical plus people skills).

12. Sales Strategies

Here's how territory managers use sales strategies:

Selected by senior management to serve on Territory Manager Advisory Committee to provide recommendations on sales strategies and product execution.
Trained and mentored account managers and associates; presented unique sales strategies that optimized presentations and enhanced sales performance.

13. Sales Process

Here's how territory managers use sales process:

Trained physicians, surgical staff on proper device use and trained sales representatives on all clinical information and sales process/territory management.
Interacted directly with customers including senior executives and managers to assess needs, present value-added solutions and manage sales process.

14. Business Relationships

Here's how territory managers use business relationships:

Develop strategically targeted, account-specific business plans that reflect an in-depth understanding of market forces that impact product sales/ business relationships.
Developed strong business relationships with key decision-makers by consistently providing quality customer service; honored with Rookie of the Year award.

15. Sales Quota

Here's how territory managers use sales quota:

Achieved all sales quotas and improved market share each year through improved merchandising activities associated with consumer distribution and promotions.
Develop and execute territory business plan that results in achievement of assigned sales quota for assigned products.

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What skills help Territory Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on territory manager resumes?

Adry S. Clark Ph.D.

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all territory managers possess?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.

What hard/technical skills are most important for territory managers?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

What territory manager skills would you recommend for someone trying to advance their career?

Kaustav Misra Ph.D.

Associate Dean, Central Connecticut State University

This pandemic taught us many things and one important thing that we have an efficiency gap.

The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.

What type of skills will young territory managers need?

Michael Mikitka

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

What technical skills for a territory manager stand out to employers?

Todd Lee Goen

Instructor & Internship Director, Christopher Newport University

Technical skills are often industry and/or position specific. Applicants should highlight any technical skills related to the position advertisement and those that add value to the position/organization. Most importantly, requirements for technical skills change with time and technological advances. This means employers value workers capable of adapting to change and continually improving and acquiring new technical skills. Thus, it's usually more important to demonstrate you are capable of learning and developing technical skills than it is to have a specific skill set upon hire (although this is not true for some positions/industries).
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.

Do you want to know more?

List of territory manager skills to add to your resume

The most important skills for a territory manager resume and required skills for a territory manager to have include:

Customer Service
Patients
Product Knowledge
Work Ethic
CRM
Excellent Interpersonal
Trade Shows
Sales Objectives
Territory Sales
Customer Satisfaction
Medical Sales
Sales Strategies
Sales Process
Business Relationships
Sales Quota
Product Sales
Account Management

Territory Growth
Sales Training
Territory Management
Strong Presentation
Relationship Building
Sales Presentations
Business Development
HVAC
Product Line
Marketing Mix
Technical Support
Sales Revenue
Sales Growth
Product Demonstrations
Direct Sales
Market Trends
Attentiveness

Medical Devices
Dependability
Develop Strong Relationships
Commercial Buildings
Brand Development
Sales Volume
POS
Product Training
Sales Plan
Hypertension
Capital Equipment
Customer Relations
Pricing Strategy
Depth Training
Sales Reps

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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