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Territory sales manager skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Adry S. Clark Ph.D.,

Andrea Dixon Ph.D.

Below we've compiled a list of the most critical territory sales manager skills. We ranked the top skills for territory sales managers based on the percentage of resumes they appeared on. For example, 10.9% of territory sales manager resumes contained territory sales as a skill. Continue reading to find out what skills a territory sales manager needs to be successful in the workplace.

15 territory sales manager skills for your resume and career

1. Territory Sales

Here's how territory sales managers use territory sales:

Developed an annual territory sales planning process that produced significant increases in sales to existing customers and securing new prospect business.
Established territory sales vision, capitalizing on growth opportunities through strategic market analysis, industry expertise, and sound business instincts.

2. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how territory sales managers use customer service:

Maintained face-to-face contact and delivered excellent customer service to direct accounts, as well as various distributor national key accounts.
Provided excellent customer service skills to earn purchasing loyalty and satisfaction through updating customers regularly and offering consultative services.

3. Healthcare

Healthcare is the maintenance or improvement of a person's health by the diagnosis and treatment of a person's injury, illness, or any other disease. Healthcare is a basic necessity of human life and is the responsibility of the country's government to ensure that each person gets healthcare. Providing healthcare is the job of certified health professionals that includes doctors, surgeons, nurses, and other physicians. Pharmaceutical companies, hospitals, dentistry, therapy, and health training all come under healthcare. Healthcare plays a vital role in the country's economy and its development.

Here's how territory sales managers use healthcare:

Managed a team of sales executives to establish and maintain professional relationships with healthcare professionals in their prospective territories.
Facilitated discussions and interacted with healthcare professionals concerning product efficacy and safety at the San Francisco, Ca.

4. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how territory sales managers use crm:

Selected Expertise: Microsoft Office Platform Expert Apple Mac Proficiency Website Development/Management Online/Print document creation SalesForce CRM Management Sales Team 20+ Management
Managed accounts and territory with CRM software to optimize production

5. Patients

Here's how territory sales managers use patients:

Developed marketing strategies assisting the orthopedic surgeons and hospital facilities with introducing our custom total knee implants to potential patients.
Marketed and promoted a range of home-based physical, occupational and speech language pathology therapies primarily to Medicare patients.

6. Work Ethic

Here's how territory sales managers use work ethic:

Promoted consistently over company tenure due to strong work ethic and commitment towards company success
Dedicated work ethic and effective tactical market strategy successfully gained back 70% of lost market share.

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7. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how territory sales managers use product knowledge:

Conducted public relations cooperatively, tailored merchandising for all demographic accounts; hosted weekend radio promotions, and product knowledge seminars.
Lead successful negotiations and overcame objections to prospects by reviewing pricing from competitors and leveraging product knowledge to meet customer needs.

8. Customer Satisfaction

Here's how territory sales managers use customer satisfaction:

Located and established new distribution channels, conducted quality inspections and service follow up calls to insure complete customer satisfaction.
Secured business and customer satisfaction through personal job-site visits to understand customer needs and make recommendations for successful projects completion.

9. Sales Training

Here's how territory sales managers use sales training:

Manage projects for several externally sponsored and company-funded manufacturing development programs Global telesales training/management Profile
Facilitated sales training for distributor representatives, developed new sales programs and acted as liaison between distributor and dealer channels.

10. Branch Management

Here's how territory sales managers use branch management:

Partnered with branch management and staff as well as other functional areas within the company to drive sales growth.
Inform and direct branch management as well as sales team.

11. Trade Shows

Here's how territory sales managers use trade shows:

Attended national and regional medical device trade shows and conventions to learn about competitor products and identify new prospective customers.
Represented company at several industry trade shows; effectively built strong industry relationships that resulted in profitable operations.

12. Strong Presentation

Here's how territory sales managers use strong presentation:

Generated revenue in defined territory through strong presentation, communication, interpersonal, and networking skills.
Generated $700K sale to Eli Lilly based on outselling lower-priced competitor and strong presentation skills.

13. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how territory sales managers use account management:

Managed a team of retail representatives and gained additional account management responsibilities for various local grocery and drug chains.
Developed account management and business development protocols for new and existing business engagements.

14. Distributors

A distributor is a supplier who provides stores with goods to sell. This maintains the separation between wholesalers and manufacturers, which is required in some state markets like alcoholic beverages. Distributors are responsible for quickly and safely delivering products to wherever the product is sold in addition to offering special deals for larger packages of product and even introducing a manufacturing company to more wholesalers.

Here's how territory sales managers use distributors:

Channeled marketing through the establishment of international distributors servicing Mexico (Hermosillo, Mexicali, and Tijuana) and Korea.
Performed continual market analysis to manage existing distributors and evaluate potential distribution partners to cultivate multiple market growth opportunities.

15. Sales Growth

Here's how territory sales managers use sales growth:

Created successful promotional programs for customers that improved customer performance and company sales growth, improving market share and financial performance.
Charged with marketing and strategic sales growth throughout Maryland; established relationships with wholesalers, plumbers, showroom consultants and builders/developers.

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What skills help Territory Sales Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on territory sales manager resumes?

Adry S. Clark Ph.D.

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all territory sales managers possess?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.

What hard/technical skills are most important for territory sales managers?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

What territory sales manager skills would you recommend for someone trying to advance their career?

Kaustav Misra Ph.D.

Associate Dean, Central Connecticut State University

This pandemic taught us many things and one important thing that we have an efficiency gap.

The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.

What type of skills will young territory sales managers need?

Michael Mikitka

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

What technical skills for a territory sales manager stand out to employers?

Todd Lee Goen

Instructor & Internship Director, Christopher Newport University

Technical skills are often industry and/or position specific. Applicants should highlight any technical skills related to the position advertisement and those that add value to the position/organization. Most importantly, requirements for technical skills change with time and technological advances. This means employers value workers capable of adapting to change and continually improving and acquiring new technical skills. Thus, it's usually more important to demonstrate you are capable of learning and developing technical skills than it is to have a specific skill set upon hire (although this is not true for some positions/industries).
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.

Do you want to know more?

List of territory sales manager skills to add to your resume

The most important skills for a territory sales manager resume and required skills for a territory sales manager to have include:

Territory Sales
Customer Service
Healthcare
CRM
Patients
Work Ethic
Product Knowledge
Customer Satisfaction
Sales Training
Branch Management
Trade Shows
Strong Presentation
Account Management
Distributors
Sales Growth
Excellent Interpersonal

Revenue Growth
Business Development
Sales Process
Sales Presentations
Business Relationships
Sales Strategies
Relationship Building
Increase Sales
Market Trends
Sales Objectives
Call Planning
Sales Revenue
Direct Sales
Sales Targets
Funnels
Product Sales

Cold Calls
HVAC
Sales Plan
Sales Reps
Sales Quota
Sales Volume
Medical Sales
Territory Planning
Customer Accounts
OEM
Inventory Management
Customer Relations
Gross Profit
Product Training
Strong Negotiation
Funnel Management

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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