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In 2011, he launched the Daily Dot as a paper of record for the Web, utilizing little more than Google docs, a newsletter, and a small editorial team based in Austin, Texas.
The Daily Dot was established in 2011 by Nicholas White, whose goal was to cover Internet communities such as Reddit and Tumblr in the same manner as hometown newspapers cover their own communities.
In 2012, it was one of the first major sites to launch dedicated esports coverage.
In 2014, it purchased The Kernel, a competing website, and turned it into a weekly Sunday edition featuring long-form editorial built around a single theme.
After establishing a headquarters in Austin, Texas, the company added other offices but many staff worked remotely from other locations. It raised a $10 million private investment to add staff, produce digital content and develop its internal creative agency in 2015, ramping up its output to 50-70 stories a day.
In January 2016, the site launched VIP Voices, a collection of op-eds from high-profile contributors on Internet issues in public discourse.
In 2016, the company sold that section, Dot Esports, to Gamurs, an Australian esports multimedia operation.
The Kernel ceased regular publication in 2016.
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| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Mashable | 2005 | $16.0M | 120 | - |
| Vox Media | 2011 | $60.0M | 800 | 22 |
| BuzzFeed | 2006 | $189.9M | 1,700 | 4 |
| MIC Network | - | $28.0M | 1,042 | 473 |
| Business Insider | 2007 | $290.0M | 9,615 | 10 |
| The Verge | 2011 | $1.2M | 50 | 8 |
| VICE | 1994 | $1.0B | 3,000 | - |
| Skyword | 2010 | $17.3M | 253 | 2 |
| Green Media Service | - | $300,000 | 1 | - |
| Jukin Media | 2009 | $10.0M | 167 | - |
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