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The Honest Company history
The Honest Company company history timeline
She went back to Brian Lee in 2011 armed with data on the rise of childhood diseases and a much more concise ten-page pitch deck.
Stock in these mom-and-pop shops sold out so quickly that when Costco came calling in 2013 wanting to sell baby shampoo in family-size packs, the Honest team relented.
Raising a total of $127 million through August 2014, The Honest Company has been able to create more products in different categories -- dish soap, kitchen cleaner, detergent, nipple balm, multivitamins and even nursery furniture.
In September 2015, a customer in California sued the Honest Company, alleging that it falsely advertised its products and “[harmed] consumers by inducing them to purchase and consume the Honest Products on the false premise that the products are natural and effective,” a court filing showed.
In April 2016, Organic Consumers Association, a nonprofit based in Minnesota, sued Honest, claiming its infant formula was falsely labeled as organic.
Any plans the company had for an IPO were apparently tabled, and Unilever—which, like many major firms at the time, sought to move more into natural products—reportedly made a bid to acquire Honest in 2016.
Leading up to 2017, The Honest Company hit several snags, including a voluntary recall of its baby wipes, a reported ingredient-labeling issue, and a class-action lawsuit over the ingredients used in some products.
While the company seemed invincible, it raised a down round in 2017 and lost its unicorn status.
The company announced plans to launch or relaunch more than 80 new products in those categories by the end of 2018.
They buckled down on what made their company successful in the first place and are seeing renewed growth in 2018.
The changes have helped Honest grow its gross margins, although it’s unlikely that the business, which lost $31 million in 2019 but trimmed its net loss to $14.5 million last year, has ever been profitable.
And today, in 2021, she's known as the founder of The Honest Company.
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The Honest Company competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| eBay | 1995 | $10.3B | 13,300 | 210 |
| Gap Inc. | 1969 | $15.1B | 117,000 | 46 |
| Levi Strauss & Co. | 1853 | $6.4B | 15,100 | 719 |
| Etsy | 2005 | $2.8B | 1,400 | 51 |
| Fitbit | 2007 | $1.4B | 1,694 | - |
| Wayfair | 2002 | $11.9B | 16,901 | 550 |
| VF | 1899 | $10.5B | 50,000 | 1,162 |
| Stitch Fix | 2011 | $1.3B | 11,260 | 52 |
| ShoeDazzle | 2009 | $10.0M | 125 | 1 |
| Thompson Creek Metals | 2006 | $807.0M | 700 | - |
The Honest Company history FAQs
Zippia gives an in-depth look into the details of The Honest Company, including salaries, political affiliations, employee data, and more, in order to inform job seekers about The Honest Company. The employee data is based on information from people who have self-reported their past or current employments at The Honest Company. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by The Honest Company. The data presented on this page does not represent the view of The Honest Company and its employees or that of Zippia.
The Honest Company may also be known as or be related to Honest Company Inc., Honest Company, Inc., The Honest Co., Inc., The Honest Company, The Honest Company Inc, The Honest Company Inc. and The Honest Company, Inc.