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The Marketing Arm history
The Marketing Arm company history timeline
Omnicom Group acquired The Marketing Arm in June 1999.
Ipsh! was founded in June 2001 by Nihal Mehta and Mike Jelley.
In 2003, The Marketing Arm joined event operations with United States Marketing & Promotions (Usmp), an Omnicom sister agency based in Torrance, Calif. founded by Jason Moskowitz and Michael Napoliello.
In 2004, The Marketing Arm merged its sports consulting division with Millsport, a leading sports marketing firm owned by Omnicom, to form an agency retaining the Millsport brand name.
In October 2005, mobile marketing agency Ipsh! joined The Marketing Arm.
In 2006, Davie Brown's talent division created the Davie-Brown Index (DBI), a celebrity index that determines a celebrity’s ability to influence brand affinity and consumer purchase intent.
In 2011, Omnicom acquired Fanscape, a social media agency, and merged it into The Marketing Arm.
In March 2016, Platinum Rye Entertainment (PRE), a sports and entertainment marketing consultancy specializing in sourcing celebrity talent, became part of TMA.
In 2016, Alcone, an Omnicom agency specializing in promotional, shopper and retail marketing, became a part of TMA.
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The Marketing Arm competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| TBWA Worldwide | 1970 | $1.2B | 1,290 | - |
| Omnicom Group | 1986 | $15.7B | 64,100 | 3 |
| WhoSay | 2010 | $11.0M | 18 | - |
| Leo Burnett | 1935 | $1.9B | 9,000 | - |
| Moroch | 1981 | $29.0M | 342 | 14 |
| Pierce Promotions | - | - | 31 | - |
| IMG LIVE | 2000 | $5.5M | 79 | - |
| Mobile Media Enterprises (mme) | - | $890,000 | 50 | - |
| Brand Connections | 2001 | $13.0M | 161 | - |
| Malone Advertising | 1943 | $7.8M | 62 | - |
The Marketing Arm history FAQs
Zippia gives an in-depth look into the details of The Marketing Arm, including salaries, political affiliations, employee data, and more, in order to inform job seekers about The Marketing Arm. The employee data is based on information from people who have self-reported their past or current employments at The Marketing Arm. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by The Marketing Arm. The data presented on this page does not represent the view of The Marketing Arm and its employees or that of Zippia.
The Marketing Arm may also be known as or be related to Millsport L.L.C., The Marketing Arm and The Marketing Arm Inc.