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Working At The NPD Group

Zippia Score 4.5

The NPD Group overview

The NPD Group, Inc. is an American market research company founded on September 28, 1966 and based in Port Washington, New York. In 2017, NPD ranked as the 8th largest market research company in the world, according to the independent AMA Gold Report Top 50 report.
The staff at The NPD Group come from unusually diverse demographic backgrounds. The company is 41.1% female and 45.9% ethnic minorities. Despite its diversity in other areas, The NPD Group employees are noticeably lacking in political diversity. It has an unusually high proportion of employees who are members of the Democratic Party, at 77.8%. Employees seem to enjoy working in an otherwise diverse workplace that is dominated by members of the Democratic Party. The NPD Group has great employee retention with staff members usually staying with the company for 3.6 years. The average employee at The NPD Group makes $70,563 per year. Pay at The NPD Group is significantly lower than some of its highest paying competitors, like Cornerstone Research, Data, and Analysts International, which pay $101,548, $96,332, and $96,151, respectively.
A large professional company with 1,447 employees and an annual revenue of $300.0M, The NPD Group is headquartered in New York.


Professional Services





Founded in



Port Washington, NY



Organization Type


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The team at The NPD Group

Key People
  • Karyn Schoenbart (key_person)

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The NPD Group Rankings

The NPD Group is ranked #82 on the Best Professional Companies to Work For in New York list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

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The NPD Group Salaries

How much does The NPD Group pay?
The national average salary for an The NPD Group employee in the United States is $70,563 per year. Employees in the top 10 percent can make over $131,000 per year, while employees at the bottom 10 percent earn less than $37,000 per year.
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Average Employee Earnings

The NPD Group Salaries By Job Title

The average employee at The NPD Group earns a yearly salary of $70,563 per year, but different jobs can earn drastically different salaries. Some of the job titles with high salaries at The NPD Group are Senior Operations Manager, Product Manager, Consumables, Director Of Client Development, and ETL Architect. A typical Senior Operations Manager salary at The NPD Group is $121,782 per year. To get a better sense of the salaries at The NPD Group, other roles such as Marketing And Event Planning Internship and Marketing Liaison can be considered as well. For comparison, the title Marketing And Event Planning Internship at The NPD Group earns $23,088 per year.

The NPD Group careers

On average, employees at The NPD Group stay with the company for 3.6 years. Employees most commonly join The NPD Group after leaving The Nielsen Company. When they leave The NPD Group, they most frequently get their next job at The Nielsen Company.

Average Length of Employment

The NPD Group

3.6 years
Ipsos2.7 years
comScore2.2 years
Top Employers Before The NPD Group
IRI10.7 %
Citi7.6 %
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Top Employers After The NPD Group
Ipsos11.6 %
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The NPD Group Employee Political Affiliation

The NPD Group employees are most likely to be members of the Democratic Party. The largest donation made to a political party by a The NPD Group employee was by TOD Johnson. TOD Johnson donated $12,700 to the Republican Party.

Democratic Party

77.8 %

Republican Party

22.2 %

Employee Political Donations

TOD JohnsonExecutive
$12,700Republican Party
Jean DavisVice President
$2,325Democratic Party
JEN PackerExecutive Director
$1,913Democratic Party
Rodger SeemanOperations Analyst
$1,101Republican Party
Maria ChristopherContractor Assistant
$794Democratic Party
Robert GoodwinManagement
$500Republican Party
Kevin SherwoodExecutive
$407Democratic Party
Michele SchmalMarket Researcher
$375Democratic Party
William LucasMarket Researcher
$350Democratic Party
Kathaleen MercerExecutive
$250Democratic Party
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The NPD Group Financial Performance

Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.


$100M - $1B

Founded in


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The NPD Group Subsidiaries

Subsidiaries to The NPD Group include Stylitics. Employees at the parent company, The NPD Group, earn $70,563 whereas employees at Stylitics earn $72,282, on average.
StyliticsInternet Software & Services

Avg: $72,282

The NPD Group Competitors

Based on our research, similar companies to The NPD Group are Cornerstone Research, Data, and Analysts International Corp. The wages at Cornerstone Research average higher than the other similar companies, where the median salary is $101,548 per year. The employees at Data earn an average yearly salary of $96,332 per year, and the salaries at Analysts International Corp average $96,151 per year.

Frequently Asked Questions about The NPD Group

When was The NPD Group founded?

The NPD Group was founded in 1966.

How many Employees does The NPD Group have?

The NPD Group has 1,447 employees.

How much money does The NPD Group make?

The NPD Group generates $300.0M in revenue.

What industry is The NPD Group in?

The NPD Group is in the professional services industry.

What type of company is The NPD Group?

The NPD Group is a private company.

Who are The NPD Group's competitors?

The NPD Group competitors include Ipsos, Millward Brown Inc., comScore, IRI, Management Science Associates Inc., International Data Corporation, Data, Cornerstone Research, Frost & Sullivan, JD Power and Associates Inc., Mastech Digital, Analysis Group, Corbus, FIS, The Standard, Premier, Sutherland Global Services Inc., Analysts International Corp, ICF, Stream Realty Partners.

Who works at The NPD Group?

Karyn Schoenbart (key_person)

Where is The NPD Group's headquarters?

The NPD Group's headquarters is in Port Washington, NY.

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You can find out what it is like to work at The NPD Group, also known as NPD Group, THE NPD GROUP INC, The NPD Group, The NPD Group Inc, The NPD Group Inc. and The NPD Group, Inc..

Zippia gives an in-depth look into the details of The NPD Group, including salaries, political affiliations, employee data, and more, in order to inform job seekers about The NPD Group. The employee data is based on information from people who have self-reported their past or current employments at The NPD Group. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions, or for the results obtained from the use of this information. The data presented on this page does not represent the view of The NPD Group and its employees or that of Zippia.