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The NPD Group history
The NPD Group company history timeline
He became a vice-president, then left the company in 1971 to join Brenner.
1971: Tod Johnson is named CEO of NPD Research.
In 1978, it launched the first point-of-sale tracking system for toys.
In 1980, he took over the same roles at Home Testing Institute, followed by the same arrangement at OPOC Computing two years later.
1995: PC Meter is introduced.
In 1996, it entered into a joint venture with two market research companies, GfK of Germany and SOFRES of France, to combine their existing consumer panels to help clients who needed to examine consumer behavior across countries.
In 1997, PC Meter changed its name to Media Metrix and merged with its main rival RelevantKnowledge.
2001: Custom Research is business sold off.
The company was dismantled in September 2002, with the Media Metrix Internet Audience Measurement service that grew out of NPD's PC Meter venture being sold to com-Score Networks for just $1.5 million.
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The NPD Group competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| IDG | 2001 | $240.0M | 3,500 | - |
| Market Probe | 1976 | $34.2M | 200 | - |
| TNS | - | $1.4B | 15,270 | - |
| Take-Two Interactive Software | 1993 | $5.3B | 6,495 | 58 |
| George S. May International | 1925 | $28.0M | 500 | - |
| ERM | 1971 | $9.7B | 7,500 | 751 |
| IRI | 1979 | $1.2B | 5,000 | - |
| Lieberman Research Worldwide | 1973 | $43.9M | 563 | - |
| APQC | 1977 | $15.0M | 113 | - |
| Millward Brown | 1973 | $1.6B | 249 | - |
The NPD Group history FAQs
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The NPD Group may also be known as or be related to NPD Group, National Purchase Diary Panel Inc. (1966–1975) NPD Research Inc. (1975–1988), The NPD Group, The NPD Group Inc, The NPD Group, Inc., The Npd Group and The Npd Group Inc.