The NPD Group salaries

Q: Is the pay good at The NPD Group?

Yes, the pay is good at The NPD Group. Compared to the industry average of $69,667 per year, the average annual salary at The NPD Group is $84,618, which is 21.46% higher.

Q: What is the starting pay at The NPD Group?

The starting pay at The NPD Group is $47,000 per year, or $22.60 per hour.

Q: How much does The NPD Group pay an hour?

The NPD Group pays $40.68 an hour, on average.

Zippia score 4.7

The NPD Group salary estimate

$84,618yearly

$40.68 hourly rate

Entry-level salary

$47,000 yearly salary

Updated December 15, 2025

The NPD Group Salary Overview

The NPD Group, a leader in market research, offers an average salary of $84,618 annually. This figure represents a broad spectrum of roles across various departments. For instance, engineering positions often command higher salaries due to their specialized nature. In addition to base pay, employees may benefit from bonuses and other incentives, depending on their role and performance.

Highest Paying Jobs

The highest paying jobs at The NPD Group include roles in data analysis, project management, and software engineering. These positions not only require advanced skills but also offer significant financial rewards, making them attractive to potential candidates.

Salary by Location

Geographic location plays a crucial role in salary variations, with higher pay often found in urban areas where the cost of living is elevated. For example, employees in cities like New York or San Francisco typically enjoy higher salaries compared to those in smaller markets.

Highest paying jobs at The NPD Group

The highest paying jobs at The NPD Group are human resources business partner, data engineer, c++ developer, and senior tableau developer. Human resources business partner jobs at The NPD Group earn an average yearly salary of $134,956, The NPD Group data engineer jobs average $128,596, and The NPD Group c++ developer jobs average $116,144.

The lowest paying The NPD Group roles include information technology internship and administrative assistant. The NPD Group information technology internship average salary is $34,367 per year. So while the average The NPD Group salary is $84,618 there is a big variation in pay depending on the role.

Highest paying jobs at The NPD Group

Rank	Job title	Average The NPD Group salary	Hourly rate
1	Human Resources Business Partner	$134,956	$64.88
2	Data Engineer	$128,596	$61.83
3	C++ Developer	$116,144	$55.84
4	Senior Tableau Developer	$113,803	$54.71
5	Software Engineer	$113,791	$54.71
6	Senior Project Director	$112,669	$54.17
7	Operations Manager	$106,084	$51.00
8	SAS Programmer	$97,173	$46.72
9	Database Administrator	$90,094	$43.31
10	Data Analyst	$90,036	$43.29
11	Account Manager	$79,171	$38.06
12	Operations Associate	$64,446	$30.98
13	Technical Recruiter	$60,743	$29.20
14	Market Research Analyst	$59,994	$28.84
15	Marketing Coordinator	$59,713	$28.71
16	Market Researcher	$55,751	$26.80
17	Technical Support Specialist	$54,538	$26.22
18	Assistant Project Director	$48,008	$23.08
19	Account Specialist	$46,942	$22.57
20	Research And Development Internship	$38,325	$18.43

Rate The NPD Group's fairness in compensating employees.

Average The NPD Group salary by state

The NPD Group pays the highest salaries in California due to higher costs of living and competition in the state.

Rank	State	Average The NPD Group salary	Hourly rate
1	California	$97,587	$46.92
2	New York	$95,414	$45.87
3	Virginia	$86,722	$41.69
4	Illinois	$80,672	$38.78
5	Texas	$79,965	$38.44
6	Colorado	$79,516	$38.23
7	North Carolina	$79,311	$38.13
8	Arkansas	$69,694	$33.51

How much does The NPD Group pay by location?

The average The NPD Group salary varies by location. The NPD Group salaries are the highest in Edison, NJ, at $96,465 per year. The NPD Group pays the second highest average salary in Redmond, WA, at $96,321 per year. It's important to factor in the cost of living when negotiating a salary or choosing a place to work.

Highest paying The NPD Group locations

Rank	Location	Average The NPD Group salary	Hourly rate
1	Edison, NJ	$96,465	$46.38
2	Redmond, WA	$96,321	$46.31
3	Port Washington, NY	$95,653	$45.99
4	San Diego, CA	$94,152	$45.27
5	Cambridge, MA	$91,809	$44.14
6	Horsham, PA	$85,234	$40.98
7	Troy, MI	$82,283	$39.56
8	Rosemont, IL	$80,861	$38.88
9	San Antonio, TX	$80,588	$38.74
10	Boulder, CO	$79,628	$38.28
11	Atlanta, GA	$76,147	$36.61
12	Bentonville, AR	$69,651	$33.49

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The NPD Group salaries by department

Salaries at The NPD Group vary depending on the department you work in. The NPD Group salaries in the business development department are the highest with an average salary of $115,075. Employees in the engineering department at The NPD Group receive relatively high salaries as well, with an average salary of $106,205 per year. Departments that don't pay as well at The NPD Group include the administrative and the research & development organizational functions, with employees earning average salaries of $39,848 and $70,428, respectively.

Average The NPD Group salary by department

Rank	Department	Average The NPD Group salary	Hourly rate
1	Business Development	$115,075	$55.32
2	Engineering	$106,205	$51.06
3	IT	$97,011	$46.64
4	Marketing	$91,625	$44.05
5	Human Resources	$89,464	$43.01
6	Finance	$85,981	$41.34
7	Plant/Manufacturing	$80,705	$38.80
8	Customer Service	$78,489	$37.74
9	Sales	$72,937	$35.07
10	Research & Development	$70,429	$33.86
11	Administrative	$39,848	$19.16

How much does The NPD Group pay by department?

Best paying The NPD Group engineering salaries

Rank	Position	Average The NPD Group salary	Hourly rate
1	Engineering Manager	$161,483	$77.64
2	Manager Applications Development	$137,818	$66.26
3	Computer Scientist	$133,850	$64.35
4	Data Engineer	$128,596	$61.83
5	Project Leader	$128,121	$61.60
6	Senior Systems Analyst	$120,746	$58.05
7	Project Director	$117,768	$56.62
8	C++ Developer	$116,144	$55.84
9	Senior Tableau Developer	$113,803	$54.71
10	Software Engineer	$113,791	$54.71
11	SAS Programmer	$97,173	$46.72
12	Web Design/Development	$95,910	$46.11
13	Database Administrator	$90,094	$43.31
14	Data Analyst	$90,036	$43.29
15	Product Engineering Internship	$37,521	$18.04

Best paying The NPD Group sales salaries

Rank	Position	Average The NPD Group salary	Hourly rate
1	Client Services Director	$134,448	$64.64
2	Sales Manager	$126,277	$60.71
3	Salesforce Developer	$123,830	$59.53
4	Director Of Client Development	$115,267	$55.42
5	Account Manager	$79,171	$38.06
6	Account Specialist	$46,942	$22.57
7	Auto Parts Clerk	$38,235	$18.38
8	Sales Support Associate	$36,836	$17.71

Best paying The NPD Group IT salaries

Rank	Position	Average The NPD Group salary	Hourly rate
1	Senior Director Of Information & Technology	$161,803	$77.79
2	Manager Applications Development	$137,818	$66.26
3	Security Architect	$137,793	$66.25
4	Solutions Manager	$129,431	$62.23
5	Project Leader	$128,121	$61.60
6	Unit Controller	$121,227	$58.28
7	Project Director	$117,768	$56.62
8	Senior Systems Engineering Analyst	$116,264	$55.90
9	Web Design/Development	$95,910	$46.11
10	Data Specialist	$94,426	$45.40
11	Vmware Administrator	$89,035	$42.81
12	Systems Analyst	$78,961	$37.96
13	NOC Engineer	$70,376	$33.83
14	Technical Support Specialist	$54,538	$26.22
15	Computer Operator	$43,122	$20.73
16	Information Technology Internship	$34,367	$16.52

The NPD Group competitors’ average salaries

Average salaries at The NPD Group competitors, like C Space, Take-Two Interactive Software, and Arc Aspicio, vary. C Space employees earn the highest salaries, with an average yearly salary of $90,540. The average salary at Take-Two Interactive Software is $87,987 per year, and the average salary at Arc Aspicio is $87,608 per year.

Highest paying The NPD Group competitors

Rank	Company name	Zippia score	Average salary
1	C Space	4.3	$90,540
2	Take-Two Interactive Software	4.7	$87,987
3	Arc Aspicio	4.3	$87,608
4	IDG	4.7	$86,299
5	IRI	4.7	$84,414
6	ERM	4.7	$79,432
7	Millward Brown	4.5	$78,564
8	The Echo Group	4.2	$73,461
9	Lieberman Research Worldwide	4.5	$73,243
10	George S. May International	4.1	$71,546
11	TNS	4.5	$69,927
12	Compete	4.2	$65,707
13	Management Resource Group	4.2	$63,810
14	CAMRIS International, Inc.	4.6	$61,798
15	APQC	4.1	$61,027
16	Business Innovation Factory	4.2	$59,307
17	Interprise Design	4.3	$53,085
18	SIS International Research	4.1	$51,030
19	Marketing Evolution	3.7	$50,757
20	Market Probe	4.5	$43,788

Frequently asked questions about The NPD Group salaries

Is the pay good at The NPD Group?

What is the starting pay at The NPD Group?

How much does The NPD Group pay an hour?

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Updated December 15, 2025

Zippia gives an in-depth look into the details of The NPD Group, including salaries, political affiliations, employee data, and more, in order to inform job seekers about The NPD Group. The employee data is based on information from people who have self-reported their past or current employments at The NPD Group. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by The NPD Group. The data presented on this page does not represent the view of The NPD Group and its employees or that of Zippia.

The NPD Group may also be known as or be related to NPD Group, National Purchase Diary Panel Inc. (1966–1975) NPD Research Inc. (1975–1988), The NPD Group, The NPD Group Inc, The NPD Group, Inc., The Npd Group and The Npd Group Inc.