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Sportsman's Guide history
Sportsman's Guide company history timeline
The Sportsman's Guide was founded in the year 1970.
He introduced a 16-page catalog in 1975.
1977: Business incorporates as Olen Company, Inc.
By 1985, Sportsman's Guide sales reached $8.4 million.
In 1986, the catalog merchandiser bagged sales of $14 million.
Rising, Falling Fortunes: 1986--90
In another move, Sportsman's Guide acquired the assets of P & S Sales, Inc. of Chapel Hill, North Carolina, during 1987.
1987: First spring/summer catalog leads to near disaster.
Three creditors had filed an involuntary bankruptcy petition in April 1989.
In response, Sportsman's Guide introduced wider margin products: military surplus in late 1993 and manufacturers' closeout merchandise the following year.
New customers, gained mainly from rented mailing lists, made up about 30 percent of 1994 sales.
The Sportsman's Guide Buyer's Club Advantage Catalog was introduced in January 1995.
With the Vista deal dead, business proceeded as usual, or at least as usual for this cataloger. 'Sportsman's Guide has few, if any exact competitors,' wrote Jennifer Waters in a 1996 Minneapolis/St Paul CityBusiness article. 'Think about it.
Back in July 1997, Sportsman's Guide announced plans for an additional stock offering to repay stockholders who supported the company during the reorganization period, but the offer was delayed due to the UPS strike.
During 1997, Sportsman's Guide opened a second retail outlet to help move excess product.
During the first quarter of 1999, Sportsman's Guide began posting all of its catalogs on the Internet, thus becoming one of the first catalogers to make the move.
Business-to-consumer online transactions were predicted to exceed $60 billion by 2003, and Sportsman's Guide already was stalking its share.
Then, in 2011, the company launched the ‘worldwide’ website in over 90 countries, making it possible to convert currencies and accept international orders.
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Sportsman's Guide competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Scheels | 1902 | $500.0M | 6,615 | 412 |
| Campmor | 1978 | $66.1M | 300 | - |
| Legendary Whitetails | 1999 | $1.3M | 25 | 6 |
| Rowe Furniture | 1946 | $270.0M | 1,500 | - |
| L.L.Bean | 1912 | $1.6B | 5,100 | 35 |
| Cabela's | 1961 | $4.1B | 19,100 | - |
| Bass Pro Shops | 1971 | $6.5B | 40,000 | 1,203 |
| Cheaper Than Dirt | 1993 | $8.5M | 75 | 2 |
| RepairClinic.com | 1999 | $24.4M | 300 | - |
| JTV | 1993 | $260.0M | 457 | 7 |
Sportsman's Guide history FAQs
Zippia gives an in-depth look into the details of Sportsman's Guide, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Sportsman's Guide. The employee data is based on information from people who have self-reported their past or current employments at Sportsman's Guide. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Sportsman's Guide. The data presented on this page does not represent the view of Sportsman's Guide and its employees or that of Zippia.
Sportsman's Guide may also be known as or be related to Sportsman's Guide, Sportsman's Guide Inc, The Sportsman s Guide Inc, The Sportsman's Guide, The Sportsman's Guide Inc, The Sportsman's Guide, Inc. and The Sportsman’s Guide.