The Victoria Advocate was founded in 1846, which makes it Texas' second oldest newspaper. They're an independent regional media company and the area's premier information and advertising source. They deliver results for their advertising partners. The Audit Bureau of Circulations (now Alliance for Audited Media) latest report is in and they still deliver impressive readership. The Victoria Advocate is read by 76,388 adults in the Victoria market Monday through Saturday and 94,330 on Sunday.1 Plus, their Big Wednesday paper is delivered to an additional 17,100 households each week. 1 A research study by Frank N. Magid Associates Publishing Division (formerly MORI Research) indicates that Victoria area residents rate Advocate Media as the top source for community news and information and -- by the largest margin -- for local advertising and shopping information. The inaugural edition of the Advocate was printed May 8, 1846. An extra edition was published that day to inform local citizens of the battle of Palo Alto, the first battle in the Mexican War. The Advocate was first delivered by horseback to points such as Gonzales, New Braunsfels, and San Antonio. Later it was sent by stagecoach when Victoria became the headquarters for three stagecoach lines. The newspaper's first publishers were Thomas Sterne and John David Logan. Both experienced newspapermen, they changed the name of the paper in its first year from “Texan Advocate” to "Texian Advocate" in response to requests from Texas pioneers. Sterne and Logan sold the newspaper in 1853. Later editors and publishers included Sam Addison White, Victor Marion Rose, Frank R. Pridham, Edward Daniel Linn, John L. Bartow, Louis Nicholas Hofer, and James McDonald. It was during White's ownership that the newspaper was named the "Victoria Advocate" between 1859 and 1861. McDonald introduced the "Daily Advocate" in 1897. Both daily and weekly editions were published until 1943. In 1901, after 55 years and nine owners, George H. French acquired the paper and operated it for 41 years. Morris Roberts and a number of leading citizens purchased the paper in October 1942. In April 1961, Roberts purchased all stock and became sole owner of the Advocate. He shared ownership with his son, John M. Roberts, who serves as president and daughter Catherine R. McHaney, who is secretary-treasurer. Dan Easton currently serves as Publisher of the Victoria Advocate. Stephen McHaney, who previously was Co-Publisher with Easton, now serves as President of Texas Community Media (TCM) and Publisher of the Longview News-Journal. Members of the Roberts/McHaney family purchased Longview and 13 other East Texas Newspapers and formed TCM in June 2012. The Advocate has missed publication only a few times because of fires in 1876 and 1892, and the Civil War, when it could not publish due to lack of newsprint. The Advocate's Web site, VictoriaAdvocate.com, was established in 1999.The Victoria Advocate has been around for a long time. It was founded back in 1846. This established company loves to hire graduates from University of Texas at Austin, with 12.5% of its employees having attended University of Texas at Austin. The Victoria Advocate is a great place to work and is featured as number 7 on Zippia's list of Best Companies to Work for in Victoria, TX.The Victoria Advocate is a small media company based in Texas with only 100 employees and an annual revenue of $17.9M.
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The Victoria Advocate is ranked #7 on the Best companies to work for in Victoria, TX list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.
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The Victoria Advocate diversity
8.3
Diversity score
We calculated The Victoria Advocate’s diversity score by measuring multiple factors, including the ethnic background, gender identity, and language skills of The Victoria Advocate’s workforce.
The Victoria Advocate diversity summary. Zippia estimates The Victoria Advocate's demographics and statistics using a database of 30 million profiles. Zippia verifies estimates with BLS, Census, and current job openings data for accuracy. We calculated The Victoria Advocate's diversity score by measuring multiple factors, including the ethnic background, gender identity, and language skills of The Victoria Advocate's workforce.
The Victoria Advocate has 100 employees.
58% of The Victoria Advocate employees are women, while 42% are men.
The most common ethnicity at The Victoria Advocate is White (44%).
36% of The Victoria Advocate employees are Hispanic or Latino.
13% of The Victoria Advocate employees are Black or African American.
The average employee at The Victoria Advocate makes $46,518 per year.
Employees at The Victoria Advocate stay with the company for 4.0 years on average.
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The Victoria Advocate financial performance
7.5
Performance score
Highest paying The Victoria Advocate competitors
Compare The Victoria Advocate salaries to competitors, including The Mercury News, Post Register, and MaineToday Media. Employees at The Mercury News earn the highest average yearly salary of $72,739. The salaries at Post Register average $50,240 per year, and the salaries at MaineToday Media come in at $50,078 per year.
Rank
Company
Average salary
Jobs
1
$72,739
0
2
$50,240
0
3
$50,078
0
4
$48,036
0
5
$45,472
0
6
$45,468
0
7
$45,326
0
8
$44,172
0
9
$44,098
0
10
$43,023
0
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The Victoria Advocate FAQs
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Zippia gives an in-depth look into the details of The Victoria Advocate, including salaries, political affiliations, employee data, and more, in order to inform job seekers about The Victoria Advocate. The employee data is based on information from people who have self-reported their past or current employments at The Victoria Advocate. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by The Victoria Advocate. The data presented on this page does not represent the view of The Victoria Advocate and its employees or that of Zippia.
The Victoria Advocate may also be known as or be related to The Victoria Advocate, Victoria Advocate and Victoria Advocate Publishing Company.
