The Whole Person CEO and leadership

Jim Keeney is a CFO at Whole Person Inc The and is based in 3710 Main. He has worked as Unit Manager at Investors Fiduciary Trust Co, Director of Finance at Hope House Foundation, and VP of Finance and Administration at Kansas City Care Clinic. Jim studied at University of Missouri Kansas City between 1985 and 1989.

Senior-level Marketing Executive with career record of developing and initiating sound strategies that drive brand awareness and strengthen competitive advantage. Utilizes reliable instincts and extensive experience in all aspects of the marketing function to achieve success in startup, turnaround, rebranding, and growth environments. Innovative, forward-thinking leader who serves as a catalyst for brand development by identifying and translating opportunities into actionable marketing strategies that put companies on track to achieve immediate and long-term objectives. Leverages a broad skill set that spans operations, business development, and relationship management to build engaged, high-performance teams and position organizations for continued growth. Cultivates highly collaborative, team-driven environments where organizations work together for the betterment of the whole, and where innovation and initiative are expected and rewarded.

LEADERSHIP CONTRIBUTIONS

• Established and built marketing function from the ground up; re-branded the entire organization with new logo, tag line, marketing collateral, messaging, fundraising, community outreach, and brand awareness programs.

• Key member of team that created an exclusive online account management program that generated an additional $10 million in annual revenue and saved more than $1.5 million in customer service expense.

• Launched integrated marketing campaign with TV/radio exposure with unprecedented results; forced to stagger airing of the campaign to keep up with call volume; resulted in 2010 Gold AMBIT Award from the KC Direct Marketing Association.

• Streamlined and improved educational materials; increased requests for collateral from |40K to 150K+ in 2 years; provided materials to the Customer Service organization to help grow customer investment and improve revenue.

• Selected by senior leadership to participate in the Next Generation of Leaders Program as high leadership-potential employee.