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How to hire a ticket sales representative

Ticket sales representative hiring summary. Here are some key points about hiring ticket sales representatives in the United States:

  • HR departments typically spend 15% of their expenses on recruitment.
  • It usually takes about 12 weeks for a new employee to reach full productivity levels.
  • It typically takes 36-42 days to fill a job opening.
  • The median cost to hire a ticket sales representative is $1,633.
  • Small businesses spend an average of $1,105 per ticket sales representative on training each year, while large companies spend $658.
  • There are currently 4,343 ticket sales representatives in the US and 141,545 job openings.
  • Birmingham, AL, has the highest demand for ticket sales representatives, with 3 job openings.
  • New York, NY has the highest concentration of ticket sales representatives.

How to hire a ticket sales representative, step by step

To hire a ticket sales representative, you should clearly understand the skills and experience you are looking for in a candidate, and allocate a budget for the position. You will also need to post and promote the job opening to reach potential candidates. Here's a step-by-step guide on how to hire a ticket sales representative:

Here's a step-by-step ticket sales representative hiring guide:

  • Step 1: Identify your hiring needs
  • Step 2: Create an ideal candidate profile
  • Step 3: Make a budget
  • Step 4: Write a ticket sales representative job description
  • Step 5: Post your job
  • Step 6: Interview candidates
  • Step 7: Send a job offer and onboard your new ticket sales representative
  • Step 8: Go through the hiring process checklist
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  1. Identify your hiring needs

    The ticket sales representative hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

    Determine employee vs contractor status
    Is the person you're thinking of hiring a US citizen or green card holder?

    Hiring the perfect ticket sales representative also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

    This list presents ticket sales representative salaries for various positions.

    Type of Ticket Sales RepresentativeDescriptionHourly rate
    Ticket Sales RepresentativeWholesale and manufacturing sales representatives sell goods for wholesalers or manufacturers to businesses, government agencies, and other organizations. They contact customers, explain product features, answer any questions that their customers may have, and negotiate prices.$12-26
    Ticket SellerA ticket seller is primarily in charge of selling tickets for transportation or event and venue admissions. They are responsible for answering customer inquiries, processing payments, resolving issues and concerns, giving information regarding the events or trips, keeping balance sheets, and monitoring and maintaining records... Show more$11-16
    Merchandising RepresentativeMerchandising representatives are professionals who are responsible for providing point-of-purchase and shelf management services to produce sales. These representatives are required to plan and develop merchandising strategies so that they can balance the expectations of customers and the organization's objectives... Show more$12-19
  2. Create an ideal candidate profile

    Common skills:
    • Customer Service
    • Group Ticket Sales
    • Outbound Calls
    • Season Ticket Holders
    • Repeat Business
    • Ticket Orders
    • Ticket Operations
    • Cold Calls
    • Ticket Products
    • NCAA
    • Customer Complaints
    • Archtics
    • Athletic Events
    • Ticket Booth
    Check all skills
    Responsibilities:
    • Accomplish accounting of sales, customer and VIP relations and seating assignment management.
    • Manage ticket sales on game day, throughout the season, and during the off-season for all NCAA events.
    • Manage and create all content distribute via various social media outlets: Facebook, twitter, feedback blogs, etc.
    • Gain experience working with pos system and handling cash.
    • Ticket sales, retail, accounting, staff training, pos system
    • Work in ARCHTICS CRM and ticketing system for contact management and ticketing.
  3. Make a budget

    Including a salary range in your ticket sales representative job description is a great way to entice the best and brightest candidates. A ticket sales representative salary can vary based on several factors:
    • Location. For example, ticket sales representatives' average salary in mississippi is 58% less than in connecticut.
    • Seniority. Entry-level ticket sales representatives earn 55% less than senior-level ticket sales representatives.
    • Certifications. A ticket sales representative with a few certifications under their belt will likely demand a higher salary.
    • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a ticket sales representative's salary.

    Average ticket sales representative salary

    $37,607yearly

    $18.08 hourly rate

    Entry-level ticket sales representative salary
    $25,000 yearly salary
    Updated December 16, 2025
  4. Writing a ticket sales representative job description

    A ticket sales representative job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a ticket sales representative job description:

    Ticket sales representative job description example

    Job DescriptionSalary:

    POSITION OVERVIEW: Responsible for generating revenue through ticket sales via
    phone and other forms of communication as well as in-person and events as scheduled.

    ESSENTIAL DUTIES AND RESPONSIBILITIES: This is a part time position that will
    be scheduled for up to 30+ hours per week. Applicant must be comfortable interacting
    with guests and visitors to Texas Motor Speedway.

    Responsibilities include but are not limited to the following:

    • Meet or exceed communicated call and touchpoint expectations
    • Renew, upgrade and sell new tickets for NASCAR events through outbound efforts
    • Handle incoming sales/service calls, specifically for the NASCAR race at Circuit of the Americas and Texas Motor Speedway events.
    • Assist in the sales and service of other Speedway Motorsports and/or Texas Motor Speedway events as needed and directed.
    • Maintain accounts of clients and prospects within the CRM system
    • Provide excellent customer service
    • Assist with other assigned department, event, or company responsibilities


    REQUIRED SKILLS, EXPERIENCE, AND ABILITIES:

    • Ability to work as a team player
    • Ability to attend assigned schedule and schedule of events (evenings, weekends, and possibly holidays). Applicants are expected to work prior to, during, and post-race events at Texas Motor Speedway.
    • Proficiency in basic computer software programs (Microsoft Office, Google Docs, Zoom);experience with Ticketmaster Archtics a plus
    • Strong organizational and communication skills
    • Excellent customer service skills


    We are an equal opportunity employer and all qualified applicants will receive
    consideration for employment without regard to race, color, religion, national origin, sex,
    sexual orientation, age, disability, gender identity, marital or veteran status, or any other
    protected class.

  5. Post your job

    To find the right ticket sales representative for your business, consider trying out a few different recruiting strategies:

    • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
    • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with ticket sales representatives they would recommend.
    • Recruit at local colleges. Attend job fairs at local colleges to recruit ticket sales representatives who meet your education requirements.
    • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.
    Post your job online:
    • Post your ticket sales representative job on Zippia to find and attract quality ticket sales representative candidates.
    • Use niche websites such as salesjobs, salesheads, allretailjobs.com, sales trax.
    • Post a job on free websites.
  6. Interview candidates

    Recruiting ticket sales representatives requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

    Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

    The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

  7. Send a job offer and onboard your new ticket sales representative

    Once you've selected the best ticket sales representative candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

    It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

    After that, you can create an onboarding schedule for a new ticket sales representative. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

  8. Go through the hiring process checklist

    • Determine employee type (full-time, part-time, contractor, etc.)
    • Submit a job requisition form to the HR department
    • Define job responsibilities and requirements
    • Establish budget and timeline
    • Determine hiring decision makers for the role
    • Write job description
    • Post job on job boards, company website, etc.
    • Promote the job internally
    • Process applications through applicant tracking system
    • Review resumes and cover letters
    • Shortlist candidates for screening
    • Hold phone/virtual interview screening with first round of candidates
    • Conduct in-person interviews with top candidates from first round
    • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
    • Conduct background checks on top candidates
    • Check references of top candidates
    • Consult with HR and hiring decision makers on job offer specifics
    • Extend offer to top candidate(s)
    • Receive formal job offer acceptance and signed employment contract
    • Inform other candidates that the position has been filled
    • Set and communicate onboarding schedule to new hire(s)
    • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
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How much does it cost to hire a ticket sales representative?

There are different types of costs for hiring ticket sales representatives. One-time cost per hire for the recruitment process. Ongoing costs include employee salary, training, onboarding, benefits, insurance, and equipment. It is essential to consider all of these costs when evaluating hiring a new ticket sales representative employee.

You can expect to pay around $37,607 per year for a ticket sales representative, as this is the median yearly salary nationally. This can vary depending on what state or city you're hiring in. If you're hiring for contract work or on a per-project basis, hourly rates for ticket sales representatives in the US typically range between $12 and $26 an hour.

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