Tiffany Co. was founded in 1837 by 25-year-old Charles Lewis Tiffany and business partner John B. Young.
The store initially sold a wide variety of stationery items, and operated as Tiffany, Young and Ellis as of 1838 at 259 Broadway in Lower Manhattan.
Success was swift and sure, and another partner, Ellis, joined in 1841.
The company, which focused very little on gems at the time, published its first catalogue in 1845 that some speculate was the country's first mail-order catalogue.
The first Tiffany mail order catalog, known as the Blue Book , was published in 1845 in the United States United States , and publishing of the catalog continues in the 21st century.
In 1847 the company also began selling silverware.
In 1850 Tiffany opened another store in Paris and hired John C. Moore, a silversmith, to craft silverware exclusive to Tiffany's and also began manufacturing gold jewelry, aided by the California gold strike in 1850.
Charles Lewis Tiffany took sole control in of the company in 1853 when the business was renamed Tiffany Co.
The most publicized promotional event occurred in 1858 when Tiffany's sold sections of the first transatlantic cable as souvenirs this generated so much interest that the police were called to keep frenzied buyers in line.
In 1867, Tiffany was the first United States firm to win an award for excellence in silverware at the Exposition Universelle in Paris.
In 1868, Tiffany was incorporated.
In 1870, the company built a new store building at 15 Union Square West, Manhattan, designed by John Kellum and cost 500,000.
The Tiffany Diamond, discovered in the Kimberley diamond mines in South Africa in 1877, is among the world's largest fancy yellow diamonds.
In 1878, the company purchased the Tiffany diamond, an immense canary yellow stone from the new South African deposits.
In 1878, Charles Tiffany acquired one of the world s largest fancy yellow diamonds a 128.52 ct stone., named the Tiffany Diamond.
In 1878, Tiffany won the gold medal for jewelry and a grand prize for silverware at the Paris Exposition.
In 1879, Tiffany purchased one of the world's largest yellow diamonds which became known as the Tiffany Diamond.
In 1886, the Tiffany setting for diamond solitaire rings was introduced.
One of Tiffany Co. s greatest achievements and most iconic designs dates back to 1886, when they revolutionized the engagement ring with the Tiffany Setting.
A diamond, emerald and pearl brooch that was included in Tiffany s 1887 purchase of the French Crown Jewels.
Tiffany's son, Louis Comfort Tiffany, established a special department within the company called Tiffany Art Jewelry in 1902.
Widely regarded as the most recognizable and coveted packaging in the world, the color, box and white satin ribbon are all trademarked, as is the term Tiffany Blue Box. It was Charles Lewis Tiffany who decreed that the boxes could only be procured with a Tiffany purchase, prompting the New York Times to report in 1906 Tiffany has one thing in stock that you cannot buy off him for as much money as you may offer, he will only give it to you.
In 1942, the Navy established the Tiffany version for non-combat heroism as well but, in August 1942, the Navy subsequently eliminated the Tiffany Cross and the two-medal system.
The Tiffany timepiece that was gifted to President Franklin D Roosevelt in 1945.
In 1956, Chairman Walter Hoving invited the extraordinarily talented designer-jeweller, Jean Schlumberger, to open his own salon in the store, the first of a series of named designers.
Cut into a 128.54ct polished gem, with 82 facets to maximize its fire and sparkle, the diamond was set into a necklace worn by Audrey Hepburn in the publicity photographs for Breakfast at Tiffany s in 1961.
A Tiffany advertisement from the Wall Street Journal in 1966 featuring a necklace set with marquise-cut diamonds.
In November 1978, Tiffany Co. was sold to Avon Products Inc. for about US 104 million in stock.
In August 1984, Avon sold Tiffany to an investor group led by William R. Chaney for 135.5 million in cash.
However, in a 1984 Newsweek article, the Fifth Avenue Tiffany store was likened to the Macy's department store during a white sale, due to the high number of inexpensive items on sale furthermore, customers complained about declining quality and service.
Although Tiffany operated retail outlets in London and Paris before World War II, the company did not re-establish stores in Europe post-war until 1986 and accordingly, awareness of the brand is not as high as in the United States or Japan.
Tiffany went public again in 1987 and raised about 103.5 million from the sale of 4.5 million shares of common stock.
Product development is an important part of that strategy, introducing new products such as the Lucida diamond engagement ring, three-stone rings, and band rings, and distributing them worldwide in 2000.
Net earnings rose 31 percent in 2000 and have grown at a 37 percent compound annual growth rate in the past five years.
The year 2000 saw the company raise the quarterly dividend rate for the fifth consecutive year.
The Streamerica and Petal jewelry collections, Palladium dinnerware, and the company's first stainless steel flatware collection were also introduced in 2000.
Foundation was established in 2000 to provide grants to nonprofit organizations working in the areas of the environment and the arts.
The company's sales dipped by 3.7 percent in 2001, ending the year at 1.60 billion, with net income also decreasing nearly 9 percent to 173.6 million.
Plans for 2001 included opening three new boutiques in Japan, one in Melbourne, Australia, one in Sao Paulo, Brazil, one store in Rome and one new London store.
tiffany announces plans to open stores in bellevue, st. louis, and orlando. business wire, 8 january 2002.
The company estimates that it will experience moderate 2002 growth of five to nine percent in 2002.
Tiffany Co. established their subsidiary Laurelton Diamonds in 2002 to manage Tiffany's worldwide diamond supply chain.
In June 2004, Tiffany sued eBay, claiming that the latter was making profits from the sale of counterfeit Tiffany products however, Tiffany lost both at trial and on appeal.
In 2004, Tiffany Co. began laser engraving their diamonds with a serial number.
In 2009, a collaboration between the Japanese mobile-phone operator SoftBank and Tiffany Co. was announced.
Also in 2009, the company launched their Tiffany Keys collection.
To celebrate its 175th anniversary in 2012, Tiffany presented the Legacy collection, which incorporated both diamonds and a magnificent selection of colored gemstones.
A media report in early July 2013 revealed that former Tiffany Co. vice president Ingrid Lederhaas-Okun had been arrested and charged with stealing more than 1.3 million of diamond bracelets, drop earrings, and other jewelry.
Since 2013, Francesca Amfitheatrof has been at the creative helm and, as the first female design director, she is credited with taking Tiffany in a fresh new direction while still retaining the essence of the iconic brand.
In February 2017, the company announced that CEO Fr d ric Cum nal was out of a job, effective immediately, after only 22 months, blaming weak sales results.
Tiffany Co. opened the Blue Box Cafe in New York City in November 2017.
Also in November 2017, the company launched their Home Accessories line.
In March 2018, the company opened the Jewelry Design and Innovation Workshop, a new 17,000-square-foot atelier.
In May 2018, Tiffany launched their Paper Flowers Collection, designed by Reed Krakoff.
In August 2019, Tiffany launched their first men's jewelry collection in October of the same year.
In October 2019, Tiffany opened a new brand exhibition in Shanghai, China called Vision Virtuosity . Later that month, the company removed an online advertisement after it was accused of portraying support for the 2019 20 Hong Kong protests and potentially jeopardizing its business in China.
In November 2019, LVMH announced its purchase of Tiffany Co for 16.2 billion, 135 per share.
Tiffany opened its first store in New Delhi, India on 3 February 2020.
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