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TikTok main competitors are Reddit, Pinterest, and Pandora.

Competitor Summary. See how TikTok compares to its main competitors:

  • Instagram has the most employees (18,967).
  • Employees at Reddit earn more than most of the competitors, with an average yearly salary of $152,125.
  • The oldest company is VICE, founded in 1994.
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TikTok vs competitors

CompanyFounding dateZippia scoreHeadquarters# of LocationsRevenueEmployees
2016
4.4
Los Angeles, CA1$450.0M8,424
2007
4.4
New York, NY2$84.0M2,437
2005
4.3
San Francisco, CA4$100.0M230
2010
3.8
Menlo Park, CA1$86.0B18,967
2009
4.3
New York, NY1$27.0M621
2009
4.6
San Francisco, CA8$3.6B1,600
2005
4.5
San Bruno, CA1$19.8B2,000
2000
4.7
Oakland, CA8$1.5B2,200
1994
4.7
New York, NY3$1.0B3,000
2007
4.1
New York, NY1$18.1M1,829

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TikTok salaries vs competitors

Among TikTok competitors, employees at Reddit earn the most with an average yearly salary of $152,125.

Compare TikTok salaries vs competitors

CompanyAverage salaryHourly salarySalary score
TikTok
$140,743$67.66-
Tumblr
$77,661$37.34-
Reddit
$152,125$73.14-
Instagram
$50,078$24.08-
Vevo
$79,238$38.10-
Pinterest
$131,506$63.22-

Compare TikTok job title salaries vs competitors

CompanyHighest salaryHourly salary
TikTok
$102,869$49.46
Pandora
$124,324$59.77
Reddit
$121,513$58.42
Pinterest
$120,178$57.78
Instagram
$118,520$56.98
YouTube
$107,369$51.62
Tumblr
$88,740$42.66
Vevo
$87,141$41.89
SoundCloud
$81,522$39.19
VICE
$79,783$38.36

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TikTok demographics vs competitors

Compare gender at TikTok vs competitors

Job titleMaleFemale
Pandora28%72%
Tumblr43%57%
Pinterest45%55%
VICE59%41%
Reddit86%14%
TikTok--
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%

Compare race at TikTok vs competitors

CompanyWhiteHispanic or LatinoBlack or African AmericanAsianUnknownDiversity score
58%20%11%8%4%
9.5
58%17%7%14%4%
8.8
56%19%11%9%5%
9.6
57%11%13%14%4%
8.6
62%13%8%12%4%
6.2
53%19%9%14%4%
8.4

TikTok and similar companies CEOs

CEOBio
Tim Westergren
Pandora

As Pandora's Founder, I started the popular personalized radio service in 2000 with the Music Genome Project. In addition to Pandora, I am an award-winning composer and accomplished musician with 20 years of experience in the music industry - spanning production, audio engineering, film scoring and live performance. Trained as a jazz pianist, my musical background spans such genres as rock, blues, jazz and classical music. I consider myself a musician's musician, and am dedicated to helping talented emerging artists find an audience. In addition to guiding Pandora's overall strategy and vision, I now spend most of my time as Pandora's chief evangelist - traveling the country to connect with some of the tens of millions of people who listen to Pandora. I also work extensively with technology partners, distribution partners, advertisers and investors to help shape the future of Pandora and personalized radio.

William J. Ready
Pinterest

Nancy Dubuc
VICE

Nancy Dubuc is a Chief Executive Officer at VICE, Board Member at VICE, and Board Member at Team Rubicon. She has worked as Pres:Entertainment & Media at A+E Networks and President/CEO at A+E Networks. Nancy works or has worked as President/General Manager at Lifetime Networks and Pres & Gen Mgr:History at A+E Networks. She attended Boston University.

David Karp
Tumblr

Steven L Huffman
Reddit

Steve Huffman (born November 12, 1983), also known by his Reddit username spez , is an American web developer and entrepreneur. He is the co-founder and CEO of Reddit, a social news and discussion website, which ranks in the top 20 websites in the world. He also co-founded the airfare search-engine website Hipmunk.

Michael Weissman
SoundCloud

Weissman succeeded Kerry Trainor as SoundCloud's new CEO - effective January 1, 2021. Since joining the company in 2017, Weissman has been a key leader in driving SoundCloud’s growth. He joined the company as Chief Operating Officer, and was promoted to President in 2019. He has been instrumental in expanding SoundCloud as the principal architect of some of the company’s key strategic initiatives including its music licensing efforts, its U.S. ad sales partnership with Pandora, and the acquisition and integration of artist services company, Repost Network.

Alan Price
Vevo

Susan Wojcicki
YouTube

Susan Diane Wojcicki (born July 5, 1968) is an American business executive who is the CEO of YouTube. She has been in the tech industry for over 20 years.

Adam Mosseri
Instagram

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