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Tough Mudder history
Tough Mudder company history timeline
Tough Mudder was founded in 2009 by two British citizens living in New York, Will Dean and Guy Livingstone (60/40). The relationship between the two dates back to when they were boarders at the Oundle School in Northamptonshire, England at the age of 13.
In May 2010, the first Tough Mudder event was launched via Facebook with limited budget.
The May 2nd 2010 event was sold out in about 35 days for just under 5000 participants.
TM introduced a team category in 2012.
The most serious case was undoubtedly that of Avishek Sengupta, who died following an accident in the Walk the Plank obstacle in 2013.
But 2013 also meant the end of the daily involvement of Livingstone, the company's co-founder.
The event probably recalls the class action filed in 2014 by runners after TM moved an event (Mudderella, an all-female version of TM) from Boston to Maine at the last minute.
Livingstone sells some of its shares as part of an agreement with TM and steps down as CEO. Several sponsors and partners have accompanied Tough Mudder over the years, but in 2015, Merrel became the first sponsor to have the title of presenter.
Mid 2016 marks the start of a new charitable partner: Team Rubicon.
In the end, it's just a color! Will Dean also published a book "It takes a tribe" in September 2017.
During the agreement between TM and Active in 2017, Active would have advanced several million dollars to TM in the form of pre-purchase tickets for future events.
At the end of 2018, it was no less than 18 million in credit that TM had to repay.
Towards the end of January, TM announces that no prize money will be awarded to the winners of the competitive events in 2019.
The announcement of transparency towards price increases and a new in-house customer service department would be in place for 2020 rather than using outside firms.
While the activities of TM UK were already in motion, the acquisition of TM UK by Spartan was formalized which ensures the complete 2020 UK calendar.
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Tough Mudder competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Street League Skateboarding | 2010 | $4.6M | 64 | - |
| McDonald's | 1940 | $25.9B | 210,000 | 42,303 |
| Vudu | 2004 | - | 180 | - |
| LA Fitness | 1984 | $2.1B | 13,387 | 1 |
| Women's Sports Foundation | 1974 | $5.3M | 15 | - |
| Wounded Warrior Project | 2003 | $15.3M | 750 | 184 |
| Goodwill Industries International | 1902 | $6.1B | 100 | 3 |
| Nike | 1964 | $51.4B | 75,400 | 670 |
| Association of Independent Commercial Producers | 1972 | $5.0M | 49 | - |
| Boys & Girls Clubs of America | 1860 | $138.0M | 6,056 | 11 |
Tough Mudder history FAQs
Zippia gives an in-depth look into the details of Tough Mudder, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Tough Mudder. The employee data is based on information from people who have self-reported their past or current employments at Tough Mudder. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Tough Mudder. The data presented on this page does not represent the view of Tough Mudder and its employees or that of Zippia.
Tough Mudder may also be known as or be related to Tough Mudder, Tough Mudder Inc, Tough Mudder Inc. and Tough Mudder, Inc.