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Tour manager skills for your resume and career

Updated January 8, 2025
3 min read
Quoted expert
TeWhan Hahn Ph.D.
Tour manager example skills
Below we've compiled a list of the most critical tour manager skills. We ranked the top skills for tour managers based on the percentage of resumes they appeared on. For example, 13.4% of tour manager resumes contained booking as a skill. Continue reading to find out what skills a tour manager needs to be successful in the workplace.

15 tour manager skills for your resume and career

1. Booking

Here's how tour managers use booking:
  • Facilitate national/international travel of band in coordination with our booking agencies.
  • Coordinated live appearances and relationship between booking agent and manager.

2. Venues

Venue is a location or a place where an event is held. These events can be small scale or large scale, professional or personal events. The management of these events may include tasks like setting targets, establishing timelines, choosing suppliers, or managing the entire event, individually or with a team. The person in charge needs to identify the gap between the execution and delivery of an event.

Here's how tour managers use venues:
  • Managed communication and event preparation with partners, venues, artists, and staff ensuring logistical requirements are managed effectively.
  • Functioned as primary liaison with the venue and production management to negotiate contract percentages and clarify regulations.

3. Tour Logistics

Here's how tour managers use tour logistics:
  • Manage tour logistics including domestic and international transportation, scheduling, and the financial aspects of Artist show/tour dates.
  • Handled tour logistics throughout the San Francisco, Chicago, Dallas, and New York markets.

4. Log Book

Here's how tour managers use log book:
  • Operated and maintained a 16ft box truck and DOT log book.
  • Maintained all required Department of Transportation paperwork on a daily basis, including Vehicle Inspection Report and Driver Log Book.

5. Merchandise Sales

Here's how tour managers use merchandise sales:
  • Coordinated merchandise sales, organized guest lists and orchestrated hospitality and lodging needs.
  • Monitored all transactions affecting merchandise sales and performance contracts.

6. CDL

Here's how tour managers use cdl:
  • Contract out to marketing companies as Tour Manager / Emcee / Performer / Class A CDL Driver such as:
  • Hired, scheduled and trained 500+ brand ambassadors, field managers and CDL driver associates.

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7. Experiential Marketing

Here's how tour managers use experiential marketing:
  • Identified concentrated areas of the targeted youth demographic nationwide for guerrilla and experiential marketing campaigns.
  • Increased sales at each experiential marketing tour by spreading brand awareness within each state for four to sixteen weeks.

8. Event Recaps

Here's how tour managers use event recaps:
  • Managed local promotional models, executed site visits and completed daily event recaps.
  • Delivered daily event recaps and metric reports to Columbia's executive officers.

9. Payroll

Payroll is the sum of all the compensation that an organization has to pay to employees at a specified time. Payroll is managed by the finance or HR department while small business owners may handle it themselves. Payroll isn't fixed as it varies every month due to sick leaves, overtime, etc.

Here's how tour managers use payroll:
  • Developed new payroll processes to reduce discrepancies in financial accounting ensuring accurate invoicing to guarantee payment.
  • Calculated and verified payroll amounts by maximizing efficiency through effective coordination with talent and management.

10. Brand Ambassadors

Here's how tour managers use brand ambassadors:
  • Manage communication with staffing agency and Brand Ambassadors.
  • Directed brand ambassadors to make sure directional signs and A-frames were properly placed and footprint was clean during event execution.

11. Travel Arrangements

Here's how tour managers use travel arrangements:
  • Coordinated reservations and show times in accordance with travel arrangements.
  • Coordinated travel arrangements and managed all finances and budget.

12. Expense Reports

Here's how tour managers use expense reports:
  • Provided daily event reports/recaps that tracked sampling, inventory, and event results as well as created weekly expense reports.
  • Complete On-Time Expense Reports, Log-Books, Driver Trip Reports, and Hotel Budgeting.

13. Event Site

Here's how tour managers use event site:
  • Signed up any and all foot traffic at event site to the Monster Jam 2012 World Finals Sweepstakes.
  • Act as liaison for Microsoft with Key Management at event sites and malls.

14. Event Logistics

Event logistics refers to establishing and managing events within the organization where the organizers plan, control, and manage transfer and storage of the required amenities.

Here's how tour managers use event logistics:
  • Spearheaded management of artist sideshows including ticketing, promotion, on-sale and event logistics.
  • Oversee and manage event logistics - including brand execution, set-up/breakdown of activation footprint and solving any unforeseen on-site issues.

15. Mobile Marketing

Here's how tour managers use mobile marketing:
  • Managed and executed traveling mobile marketing event tour on behalf of Verizon Wireless.
  • Managed a 5 week mobile marketing tour for a high end footwear brand while working directly with clients on-site.
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What skills help Tour Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What soft skills should all tour managers possess?

TeWhan Hahn Ph.D.TeWhan Hahn Ph.D. LinkedIn profile

Professor of Finance, Auburn University at Montgomery

Writing skills including email writing, being able to work in teams, and knowing the workplace etiquettes.
Do you want to know more?
Read more about what experts have to say about tour manager

List of tour manager skills to add to your resume

Tour manager skills

The most important skills for a tour manager resume and required skills for a tour manager to have include:

  • Booking
  • Venues
  • Tour Logistics
  • Log Book
  • Merchandise Sales
  • CDL
  • Experiential Marketing
  • Event Recaps
  • Payroll
  • Brand Ambassadors
  • Travel Arrangements
  • Expense Reports
  • Event Site
  • Event Logistics
  • Mobile Marketing
  • Tour Management
  • VIP
  • Event Set-Up
  • Event Planning
  • Tour Guides
  • Tour Operations
  • Tour Schedule
  • Travel Logistics
  • Twitter
  • Sound Checks
  • Giveaways
  • Event Photos
  • BAS
  • Ground Transportation
  • Event Reports
  • Instagram
  • Vehicle Maintenance
  • Excellent Guest
  • Press Releases
  • East Coast
  • Inventory Management
  • Product Inventory
  • Press Interviews
  • NYC
  • Product Knowledge
  • Inventory Control
  • Trade Shows
  • Ticket Sales
  • DJ
  • NCAA
  • Promotional Events
  • Promotional Materials
  • NFL
  • Event Execution

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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