Trade marketing managers are responsible for developing and implementing well-thought-out marketing strategies that increase the success rate and brand perception. They develop marketing strategies aligned with the brand strategy and maintain customer relationships for future purchases. Trade marketing managers earn an average sum of $92,000 annually or $44 per hour.
Trade marketing managers develop strategies to generate interest in their products, and they create demand for the products at wholesalers and retail organizations. They focus on developing and overseeing an organization's marketing activities and designing unique plans for individual products. They are creative professionals with excellent analytical and communication skills.
Trade marketing managers typically hold a bachelor's or master's degree in business, marketing, or other related fields. They are expected to have some experience as a trade marketing manager. They should also have strong project management abilities in order to effectively oversee an organization's strategy, including creating marketing materials and attending trade shows.
There is more than meets the eye when it comes to being a trade marketing manager. For example, did you know that they make an average of $41.82 an hour? That's $86,984 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many trade marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.
When it comes to the most important skills required to be a trade marketing manager, we found that a lot of resumes listed 9.1% of trade marketing managers included roi, while 8.3% of resumes included pos, and 6.4% of resumes included product launches. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the trade marketing manager job title. But what industry to start with? Most trade marketing managers actually find jobs in the manufacturing and retail industries.
If you're interested in becoming a trade marketing manager, one of the first things to consider is how much education you need. We've determined that 75.0% of trade marketing managers have a bachelor's degree. In terms of higher education levels, we found that 17.1% of trade marketing managers have master's degrees. Even though most trade marketing managers have a college degree, it's impossible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a trade marketing manager. When we researched the most common majors for a trade marketing manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on trade marketing manager resumes include associate degree degrees or diploma degrees.
You may find that experience in other jobs will help you become a trade marketing manager. In fact, many trade marketing manager jobs require experience in a role such as sales representative. Meanwhile, many trade marketing managers also have previous career experience in roles such as account executive or brand manager.