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Become A Trade Marketing Manager

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Working As A Trade Marketing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $146,910

    Average Salary

What Does A Trade Marketing Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Trade Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Trade Marketing Manager Jobs

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Trade Marketing Manager Career Paths

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Help others decide if this is a good career for them

Average Length of Employment
Marketing Manager 2.9 years
Marketing Lead 2.3 years
Top Employers Before
Manager 3.3%
Top Employers After
Director 3.5%
Manager 3.4%

Do you work as a Trade Marketing Manager?

Trade Marketing Manager Demographics

Gender

Male

57.4%

Female

40.0%

Unknown

2.5%
Ethnicity

White

57.2%

Hispanic or Latino

19.2%

Black or African American

10.2%

Asian

8.9%

Unknown

4.5%
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Languages Spoken

Spanish

44.3%

French

9.3%

German

7.2%

Russian

5.2%

Italian

5.2%

Portuguese

4.1%

Turkish

3.1%

Urdu

3.1%

Arabic

3.1%

Hindi

2.1%

Korean

2.1%

Chinese

2.1%

Japanese

2.1%

Vietnamese

1.0%

Marathi

1.0%

Dutch

1.0%

Bulgarian

1.0%

Ukrainian

1.0%

Malay

1.0%

Finnish

1.0%
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Trade Marketing Manager Education

Schools

University of Phoenix

11.6%

Northwestern University

8.9%

University of Houston

8.0%

Florida International University

5.4%

Western Michigan University

4.5%

New York University

4.5%

Michigan State University

4.5%

Saint John's University - New York

4.5%

Carnegie Mellon University

4.5%

University of Texas at Austin

4.5%

DePaul University

4.5%

Montclair State University

4.5%

Central Michigan University

4.5%

University of Miami

4.5%

Syracuse University

3.6%

University of Tennessee - Knoxville

3.6%

Villanova University

3.6%

George Washington University

3.6%

Kean University

3.6%

University of Maryland - College Park

3.6%
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Majors

Business

30.4%

Marketing

25.8%

Finance

7.6%

Management

6.5%

Communication

5.0%

Economics

3.4%

Psychology

2.7%

International Business

2.3%

English

1.9%

Education

1.8%

Public Relations

1.8%

Accounting

1.8%

Computer Science

1.3%

Political Science

1.3%

Supply Chain Management

1.3%

Business Economics

1.1%

Computer Networking

1.1%

Project Management

1.1%

Advertising

1.0%

Liberal Arts

0.8%
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Degrees

Bachelors

47.0%

Masters

35.8%

Other

10.1%

Certificate

2.9%

Doctorate

1.8%

Associate

1.5%

Diploma

0.9%
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Real Trade Marketing Manager Salaries

Job Title Company Location Start Date Salary
Trade Manager Interra International, LLC Chapel Hill, NC May 09, 2016 $210,000
Crude Trading Manager Atlantic Trading & Marketing, Inc. Houston, TX Sep 13, 2016 $180,000 -
$270,000
Latin America Oils Trading Manager Bunge Latin America, LLC Coral Gables, FL Nov 11, 2011 $168,000
Latin America Oil Trading Manager Bunge Latin America, LLC Coral Gables, FL Nov 12, 2011 $168,000
Latin America Oils Trading MGR Bunge Latin America, LLC Coral Gables, FL Aug 05, 2010 $160,000
Latin America Oils Trading Manager Bunge Latin America, LLC Coral Gables, FL Dec 15, 2009 $160,000
Trading Manager Onesteel Recycling, Inc. Tampa, FL Jan 24, 2014 $145,000
Trade Marketing Manager Alen USA, LLC Houston, TX Oct 01, 2014 $140,546 -
$193,432
Crude Trading Manager Atlantic Trading & Marketing, Inc. Houston, TX Sep 13, 2016 $140,000 -
$200,000
Trade Manager TMO Global Logistics LLC Charlottesville, VA Apr 29, 2011 $138,278 -
$150,000
Trade Marketing Manager Alen USA LP Houston, TX Oct 01, 2011 $132,920 -
$145,000
Customer Trade Marketing Manager Reckitt Benckiser LLC Parsippany-Troy Hills, NJ Jan 08, 2016 $125,000
Manager, Trading Cameco, Inc. Eden Prairie, MN Feb 01, 2011 $122,075 -
$145,190
Trade Marketing Manager Reckitt Benckiser Inc. Minneapolis, MN Sep 01, 2009 $105,000
Trade Lane Manager Australia & FAR East OTX Logistics Inc. Los Angeles, CA Jul 01, 2014 $102,000
Trade Marketing Manager SONY Computer Entertainment America LLC. Foster City, CA Apr 01, 2012 $101,727 -
$120,000
Trade Marketing Manager SONY Computer Entertainment America LLC Foster City, CA Apr 01, 2012 $101,727 -
$120,000
Trade Marketing Manager Reckitt Benckiser LLC Parsippany-Troy Hills, NJ Aug 25, 2015 $100,000
International Trade & Marketing Manager, Retail & Reckitt Benckiser LLC Chester, NJ Sep 14, 2012 $98,000
Trading Manager Primus Telecommunications, Inc. McLean, VA Jun 09, 2010 $95,014
Trade Lane Manager Weiss Rohlig USA LLC Cranford, NJ Sep 14, 2012 $74,381
China Trade Manager Amerasa Rapid Transit USA Inc. NY Sep 22, 2014 $71,698
Trade Manager CSAV Agency, LLC Iselin, NJ Oct 03, 2008 $71,000
Trade Manager CSAV Agency, LLC Iselin, NJ Feb 08, 2008 $71,000
Trade Manager CSAV Agency, LLC Iselin, NJ Sep 29, 2008 $71,000
Trade Manager Agency Services Marketing Inc. Washington, DC Dec 01, 2013 $70,000
North Europe Trade Lane Manager Savino Del Bene USA Inc. Des Plaines, IL Oct 01, 2011 $70,000
US Trade Marketing Assistant Manager Coty Inc. New York, NY Aug 28, 2014 $68,000

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Top Skills for A Trade Marketing Manager

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  1. Product Launches
  2. Sales Strategies
  3. Revenue Growth
You can check out examples of real life uses of top skills on resumes here:
  • Developed/managed annual forecast and assisted with new product launches.
  • Established sales strategies, tactics and measures for key initiatives and new item launches.
  • Achieved revenue growth for freight business through providing effective management.OTHER RELEVANT EXPERIENCE
  • Project managed domestic and international trade shows; worked across multiple company channels to develop marketing and communications platforms.
  • Opened 24 new accounts with-in the first six months increasing revenues by over $31,000 per year.

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