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Become A Trade Marketing Manager

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Working As A Trade Marketing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $146,910

    Average Salary

What Does A Trade Marketing Manager Do At Coty Inc.

* Responsible for Brand or Segment P&L and in market performance
* Works closely and collaboratively with Supply, Sales, Finance, Legal, Regulatory, Design,
* Provides monthly updates to business review and monitor market performance
* Identifies trade needs / opportunities, develop 4P pricing and distribution strategies in line with trade promotions and display priorities for brands
* Executes Global NPD launches with BIC maximization plans and identifies new opportunities (BDIs) to drive business
* Implement portfolio strategy in conjunction with global trade marketing to support overall business strategy, short / medium term.
* Accountable for research budgets linked to LSM / perfect store KPI creation e.g. shelf testing of innovation.
* Responsible for portfolio P&L and in market performance
* Develops LSM and validates 4 P Success Model by identifying winning strategies on Pricing, Promotion, Placement and Presence (PICOS) for all classes of trade, based on category growth platform
* Develops strategies to improve/maximize Trade Investment ROI by completing promotion analysis and validate against expected results
* Translates brand marketing plans into customer marketing actions
* Contributes to category marketing plans with customer and category analysis and promotional strategy; key contact for brand marketing teams
* Continuous analysis of customer position, working together with National Account Managers to recommend in-store action aimed at strengthening Coty's position within categories
* Contributes to forecast accuracy via timely and accurate input into forecasting process

What Does A Trade Marketing Manager Do At Glaxosmithkline

* In GSK Hong Kong and Macau, we have a dedicated team of about 250 people, ensuring local people have timely access to our medicines, vaccines and consumer healthcare products to help them to Do More, Feel Better and Live Longer.
* Plan and implement the activation plan for new campaigns/product launches on the approved trade marketing strategies aligned with brand and sales team for the responsible category/products in the market.
* Closely monitor on the market/channel performance, analyse variations from plan and recommend and implement remedial action as appropriate.
* Control and optimize trade marketing expenditure within agreed limits and agreed upon plans.
* Execute and evaluate all local marketing activation programs at trade level.
* Understand the overall purchase path & provide shopper insight to sales team for category development and support all shopper activation.
* Lead the cross functions collaboration such as sales, regulatory, demand planning, logistic etc. to push through the process to ensure the integrated execution of the plans.
* Manage and drive the good quality of agency work for BTL activities.
* Why You

What Does A Trade Marketing Manager Do At Tyson Foods

* analysis to track business progress, development of tactics to achieve category objectives, post-analysis of previous strategies/tactics/initiatives, collaboration with field sales to ensure brand aligned execution and goal attainment, development of communication materials to be used across the organization, and forecasting volume, trade funding and retail distribution growth.
* Key interactions are with: field sales teams, brand team, Business Unit GM, Demand and Supply Planning, Finance and Category, as well as SS&P counterparts.
* Participation in customer presentations and interface are also key parts of this role.
* Essential Duties and Responsibilities: Lead strategic planning and projection of short and long-term business opportunities for Pet Products.
* Lead development of pricing strategy and pricing tiers across channels and brands based on price elasticity and competitive market assessment.
* Forecasts and manages attainment of gross sales goal and trade budget of assigned categories, collaborating with field sales to ensure brand aligned execution Ensures tactical adherence to Category Business Plan and trade spending strategy/direction across all channels.
* Provides input to development of the category AOP Develops 4Ps tactics aligned to category strategies Monitors and tracks key performance indicators and 4Ps objectives Post analysis/assess previous plans, strategies, tactics, and initiatives (4Ps) for assigned categories Models scenarios to optimize trade spending tactics and pricing Ensures Trade program effectiveness and efficiency is maximized and monitors trade spending and pricing Leads and maintains sales goal and trade allocation process and program for assigned categories Establishes and maintains the relationships with field sales to facilitate understanding and effective category/trade management at the customer level Analyzes business through data "mining" (primarily through internal/proprietary systems) and close contact with field sales for additional intelligence Develops effective internal and external communications, leveraging category, consumer and marketplace insights Leads sales planning process for assigned category Key partner during S&OP process, providing customer intelligence and insights Reviews and approves plans in forecasting system for assigned categories Develops KPI goals by product level and tracks field performance Oversees product allocation, if necessary Provides key input to demand and financial forecasts Manage external suppliers to drive research projects related to pricing and ROI.
* Primary interface between Pet Products and IRI/Nielsen.
* Manages ad-hoc category requests and projects as necessary Model behaviors that support the Tyson Foods 5C's leadership principles Establishes, nurtures, and maintains productive working relationships with key external and internal stakeholders

What Does A Trade Marketing Manager Do At Techtronic Industries North America, Inc.

* Collaborate with Finance and Product teams to align on retailer requirements and assist in pricing architecture for new items and assigned brands
* Execute key promotional announcements to align with National Promotional Calendar
* Approve distribution plan of new items based on launch plan, capacity and timing for all TTI Authorized Resellers
* Assist in approval of pricing exceptions that are aligned to TTI pricing strategy and promotional guardrails
* Communicates all price changes, marketing, promotional and display programs for all brands
* Help analyze market trends, brand sales and profits, competitor and retailer dynamics, promotional tactics, and long-term brand strategies.
* Provide recommendations on the creation and executions of brand-specific pricing and promotional trade strategies with the goal of driving margin improvements for TTI.
* Create and monitor KPIs to track the performance of in-market pricing actions.
* Utilize available tools and data sets to make clear and concise fact-based recommendations.
* Proactively identify business opportunities and risks and manage projects using multiple data sources with little or no supervision

What Does A Trade Marketing Manager Do At Nestle

* Develop the Trade Marketing vision, mission, strategy and activation plans
* Create and execute POS, Advertising, Marketing support materials for all B2B customer groups
* Drive commercial innovation with the department identifying and tracking core metrics to deliver positive ROI and overall sales targets
* Develop and deliver B2B Trade Marketing and Commercial Development budgets
* Coach and develop the B2B Trade Marketing team ensuring alignment and collaboration with all key stakeholders
* Provide tools and processes that enable the sales team to win in the market
* Develop a comprehensive training program and platform by sales function and end customer to ensure alignment in B2B sales approach
* Develop platforms for the B2B teams that drive insight based actionable strategies and initiatives to drive the business
* Play a lead role in the development of new business strategy by gathering competitive intelligence, market insights, benchmarking studies etc

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How To Become A Trade Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.


A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Trade Marketing Manager jobs

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Real Trade Marketing Manager Salaries

Job Title Company Location Start Date Salary
Trade Manager Interra International, LLC Chapel Hill, NC May 09, 2016 $210,000
Crude Trading Manager Atlantic Trading & Marketing, Inc. Houston, TX Sep 13, 2016 $180,000 -
Latin America Oils Trading Manager Bunge Latin America, LLC Coral Gables, FL Nov 11, 2011 $168,000
Latin America Oil Trading Manager Bunge Latin America, LLC Coral Gables, FL Nov 12, 2011 $168,000
Latin America Oils Trading MGR Bunge Latin America, LLC Coral Gables, FL Aug 05, 2010 $160,000
Latin America Oils Trading Manager Bunge Latin America, LLC Coral Gables, FL Dec 15, 2009 $160,000
Trading Manager Onesteel Recycling, Inc. Tampa, FL Jan 24, 2014 $145,000
Trade Marketing Manager Alen USA, LLC Houston, TX Oct 01, 2014 $140,546 -
Crude Trading Manager Atlantic Trading & Marketing, Inc. Houston, TX Sep 13, 2016 $140,000 -
Trade Manager TMO Global Logistics LLC Charlottesville, VA Apr 29, 2011 $138,278 -
Trade Marketing Manager Alen USA LP Houston, TX Oct 01, 2011 $132,920 -
Customer Trade Marketing Manager Reckitt Benckiser LLC Parsippany-Troy Hills, NJ Jan 08, 2016 $125,000
Manager, Trading Cameco, Inc. Eden Prairie, MN Feb 01, 2011 $122,075 -
Trade Marketing Manager Reckitt Benckiser Inc. Minneapolis, MN Sep 01, 2009 $105,000
Trade Lane Manager Australia & FAR East OTX Logistics Inc. Los Angeles, CA Jul 01, 2014 $102,000
Trade Marketing Manager SONY Computer Entertainment America LLC. Foster City, CA Apr 01, 2012 $101,727 -
Trade Marketing Manager SONY Computer Entertainment America LLC Foster City, CA Apr 01, 2012 $101,727 -
Trade Marketing Manager Reckitt Benckiser LLC Parsippany-Troy Hills, NJ Aug 25, 2015 $100,000
International Trade & Marketing Manager, Retail & Reckitt Benckiser LLC Chester, NJ Sep 14, 2012 $98,000
Trading Manager Primus Telecommunications, Inc. McLean, VA Jun 09, 2010 $95,014
Trade Lane Manager Weiss Rohlig USA LLC Cranford, NJ Sep 19, 2012 $74,831
Trade Lane Manager Weiss Rohlig USA LLC Cranford, NJ Sep 14, 2012 $74,381
China Trade Manager Amerasa Rapid Transit USA Inc. NY Sep 22, 2014 $71,698
Trade Manager CSAV Agency, LLC Iselin, NJ Sep 29, 2008 $71,000
Trade Manager CSAV Agency, LLC Iselin, NJ Oct 03, 2008 $71,000
Trade Manager CSAV Agency, LLC Iselin, NJ Feb 08, 2008 $71,000
Trade Manager Agency Services Marketing Inc. Washington, DC Dec 01, 2013 $70,000
North Europe Trade Lane Manager Savino Del Bene USA Inc. Des Plaines, IL Oct 01, 2011 $70,000

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Top Skills for A Trade Marketing Manager


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Top Trade Marketing Manager Skills

  1. New Product Launches
  2. Trade Strategies
  3. Category Management
You can check out examples of real life uses of top skills on resumes here:
  • Developed/managed annual forecast and assisted with new product launches.
  • Developed successful trade strategies that resulted in double-digit growth in the market share of frozen foods category (pizza).
  • Utilized Category Management to obtain record market shares, nationally by increasing distribution nationally.
  • Developed new sales channels that resulted in 40% sales growth.
  • Coordinated First Alert representation at national trade shows.

Top Trade Marketing Manager Employers

Trade Marketing Manager Videos

Discover how challenging our marketing careers are... And join us!

Chris, National Trade Marketing Manager -- L'Oreal Sales