What is a Trade Marketing Manager?

Trade marketing managers are responsible for developing and implementing well-thought-out marketing strategies that increase the success rate and brand perception. They develop marketing strategies aligned with the brand strategy and maintain customer relationships for future purchases. Trade marketing managers earn an average sum of $92,000 annually or $44 per hour.

Trade marketing managers develop strategies to generate interest in their products, and they create demand for the products at wholesalers and retail organizations. They focus on developing and overseeing an organization's marketing activities and designing unique plans for individual products. They are creative professionals with excellent analytical and communication skills.

Trade marketing managers typically hold a bachelor's or master's degree in business, marketing, or other related fields. They are expected to have some experience as a trade marketing manager. They should also have strong project management abilities in order to effectively oversee an organization's strategy, including creating marketing materials and attending trade shows.

What Does a Trade Marketing Manager Do

There are certain skills that many trade marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

Learn more about what a Trade Marketing Manager does

How To Become a Trade Marketing Manager

If you're interested in becoming a trade marketing manager, one of the first things to consider is how much education you need. We've determined that 75.0% of trade marketing managers have a bachelor's degree. In terms of higher education levels, we found that 17.1% of trade marketing managers have master's degrees. Even though most trade marketing managers have a college degree, it's impossible to become one with only a high school degree or GED.

Learn More About How To Become a Trade Marketing Manager

Top Trade Marketing Manager Jobs Near You

Trade Marketing Manager Career Paths

In addition to switching up your job search, it might prove helpful to look at a career path for your specific job. Now, what's a career path you ask? Well, it's practically a map that shows how you might advance from one job title to another. Our career paths are especially detailed with salary changes. So, for example, if you started out with the role of marketing manager you might progress to a role such as marketing director eventually. Later on in your career, you could end up with the title regional marketing director.

Trade Marketing Manager

Marketing Manager Marketing Director

Regional Marketing Director

7 Years

Marketing Manager

Manager, Channel Marketing

8 Years

Marketing Manager Regional Sales Manager

Director, National Accounts

12 Years

Marketing Director

Executive Director, Marketing

9 Years

Marketing Director Director Of Sales

Director Of Retail Sales

10 Years

Sales Manager Purchasing Manager

Senior Category Manager

12 Years

Top Careers Before Trade Marketing Manager

Sales Representative (205,456 Jobs)

9.8 %

Account Executive (205,561 Jobs)

9.0 %

Brand Manager (127,429 Jobs)

8.3 %

Top Careers After Trade Marketing Manager

Director Of Sales (91,891 Jobs)

11.2 %

Marketing Director (93,503 Jobs)

10.2 %

Marketing Manager (89,627 Jobs)

9.5 %

Average Salary for a Trade Marketing Manager

Trade Marketing Managers in America make an average salary of $100,451 per year or $48 per hour. The top 10 percent makes over $139,000 per year, while the bottom 10 percent under $72,000 per year.

Average Trade Marketing Manager Salary

$100,451 Yearly

$48.29 hourly

$72,00010%

$100,000Median

$139,00090%

See More Salary Information

What Am I Worth?

Roles and Types of Trade Marketing Manager

The role of a trade marketing manager includes a wide range of responsibilities. These responsibilities can vary based on an individual's specific job, company, or industry.Here are some general trade marketing manager responsibilities:

Coordinate with cross-functional teams in order to provide one central source of information for the sales organization understand brand
Responsible for communicating and executing all national promotion programs to the field as well as providing feedback from field on competitive activity, desired programs, requested changes for future programs
Working alongside the international marketing and communications teams in london

There are several types of trade marketing manager, including:

Marketing Manager

Role:

A Marketing Manager is a key person with many responsibilities when it comes to finding customers for a product. They contribute to creating and consistently maintaining an identity for the products a company sells and oversees the communication and placement of this brand on the market. They create growth strategies for the business, based on data analysis; organize efforts to promote products, generate revenues, and secure a steady pool of satisfied customers.

Marketing managers find ways to make sure the reputation of their company is impeccable. They design and implement marketing campaigns and track, analyze, and evaluate their performance.

They are creative thinkers who deploy sophisticated technologies to understand the most hidden desires of consumers and are able to frame a product in a way that creates desire, while discovering the channels of communication that hit the nail on the head.

Average Salary: $104,550
Degree: Bachelor's Degree

Sales And Marketing Manager

Role:

A sales and marketing manager is in charge of generating revenue for their company by marketing a product and cinching sales conversions. They usually supervise two teams of people-the sales and marketing departments. They also develop strategies to attract new audiences through marketing campaigns and generate more revenue through innovative sales plans. A sales and marketing manager needs to be familiar with the latest technologies used in the field, such as Search Engine Marketing (SEM) techniques, management systems such as Delphi, and more. They also need excellent interpersonal skills to build strong client relationships and motivate their team to reach their sales goals.

Sales and marketing managers earn an average salary of $78,019 a year. However, they need to put in many years of hard work before they can be promoted to this position.

Most sales and marketing managers start off by earning a bachelor's degree in business. Some go on to earn a master's. They need several years of experience working in sales or marketing, including some time working in a more junior management position.

Average Salary: $81,953
Degree: Bachelor's Degree

Market Manager

Role:

A marketing manager supervises all marketing operations of the company. It is your job to carry out market research and determine the latest consumer trends. You must also identify new business opportunities, bring in prospective leads and help your organization create a niche for its products. It is almost important that you can decipher the competitor's edge and optimize current branding strategies and marketing solutions. Branding is a key responsibility of your job as well as you must ensure that your company is portrayed in the best possible light at all times. Your job is to ensure that your brand and products are properly positioned, promoted, advertised, and sold across different marketing channels.

Important skills required for this role are creativity, attention to detail, organizational skills, and communication skills. Other skills are business development, customer service, sales goals, market research, and other skills. The most commonly required educational qualification is a bachelor's degree. market managers make an average of $47.29 an hour and $98,373 annually

Average Salary: $88,058
Degree: Bachelor's Degree

States With The Most Trade Marketing Manager Jobs

Mouse over a state to see the number of active trade marketing manager jobs in each state. The darker areas on the map show where trade marketing managers earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Trade Marketing Manager Jobs By State

Rank	State	Number of Jobs	Average Salary
1	California	6,316	$98,136
2	Texas	3,147	$114,091
3	New York	2,463	$111,150
4	Florida	2,341	$85,748
5	Illinois	1,940	$89,840
6	Pennsylvania	1,743	$88,468
7	Georgia	1,688	$96,829
8	Washington	1,675	$102,722
9	New Jersey	1,647	$109,541
10	Massachusetts	1,503	$111,990
11	Virginia	1,488	$104,792
12	North Carolina	1,422	$92,738
13	Ohio	1,187	$90,120
14	Minnesota	1,039	$100,056
15	Colorado	1,006	$95,984
16	Maryland	936	$96,691
17	Michigan	879	$94,766
18	Arizona	873	$112,200
19	Utah	820	$90,365
20	Wisconsin	781	$93,841
21	Oregon	764	$109,786
22	Indiana	710	$89,515
23	Tennessee	710	$85,394
24	Connecticut	691	$100,516
25	Missouri	648	$106,249
26	South Carolina	451	$90,339
27	Kentucky	442	$89,499
28	Alabama	379	$86,425
29	Iowa	374	$87,363
30	Arkansas	372	$90,137
31	Kansas	372	$84,954
32	New Hampshire	300	$103,313
33	Rhode Island	296	$112,342
34	Louisiana	293	$84,373
35	Nevada	281	$96,600
36	Nebraska	266	$88,132
37	Oklahoma	238	$86,509
38	Montana	229	$95,238
39	New Mexico	219	$95,682
40	Maine	218	$104,226
41	Mississippi	210	$89,770
42	Idaho	170	$98,188
43	West Virginia	165	$96,015
44	Hawaii	159	$84,824
45	South Dakota	151	$90,120
46	Delaware	147	$101,010
47	North Dakota	129	$84,329
48	Alaska	109	$92,201
49	Vermont	102	$101,972
50	Wyoming	98	$82,402

Trade Marketing Manager Education

Trade Marketing Manager Majors

Business

29.6 %

Marketing

24.1 %

Finance

6.1 %

Trade Marketing Manager Degrees

Admissions

Most Popular Majors

Economics

Accounting

Psychology

Computer Science

Business

Top Skills For a Trade Marketing Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 8.6% of trade marketing managers listed roi on their resume, but soft skills such as analytical skills and communication skills are important as well.

ROI, 8.6%

POS, 7.6%

Brand Marketing, 7.0%

Wine, 5.2%

Logistics, 4.8%

Other Skills, 66.8%

Choose From 10+ Customizable Trade Marketing Manager Resume templates

Zippia allows you to choose from different easy-to-use Trade Marketing Manager templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Trade Marketing Manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

Trade Marketing Manager Demographics

Trade Marketing Manager Gender Distribution

Male

60%

Female

40%

After extensive research and analysis, Zippia's data science team found that:

Among trade marketing managers, 39.8% of them are women, while 60.2% are men.

The most common race/ethnicity among trade marketing managers is White, which makes up 74.6% of all trade marketing managers.

The most common foreign language among trade marketing managers is Spanish at 41.9%.

Online Courses For Trade Marketing Manager That You May Like

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Best States For a Trade Marketing Manager

Some places are better than others when it comes to starting a career as a trade marketing manager. The best states for people in this position are Texas, Rhode Island, Arizona, and Massachusetts. Trade marketing managers make the most in Texas with an average salary of $114,091. Whereas in Rhode Island and Arizona, they would average $112,342 and $112,200, respectively. While trade marketing managers would only make an average of $111,990 in Massachusetts, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Rhode Island

Total Trade Marketing Manager Jobs: 296

Highest 10% Earn:

$162,000

Location Quotient:

1.55

$112,342

Avg. Salary

View 296 Trade Marketing Manager Jobs In RI

2. Texas

Total Trade Marketing Manager Jobs: 3,147

Highest 10% Earn:

$163,000

Location Quotient:

0.99

$114,091

Avg. Salary

View 3,147 Trade Marketing Manager Jobs In TX

3. Oregon

Total Trade Marketing Manager Jobs: 764

Highest 10% Earn:

$148,000

Location Quotient:

1.17

$109,786

Avg. Salary

View 764 Trade Marketing Manager Jobs In OR

Full List Of Best States For Trade Marketing Managers

How Do Trade Marketing Manager Rate Their Jobs?

Top Trade Marketing Manager Employers

Most Common Employers For Trade Marketing Manager

Rank	Company	Average Salary	Hourly Rate	Job Openings
1	Bunge	$158,811	$76.35	6
2	R.J. Reynolds	$148,608	$71.45	51
3	P&G	$145,363	$69.89	6
4	Colgate-Palmolive	$143,688	$69.08	6
5	PepsiCo	$132,200	$63.56	7
6	Gillette	$125,471	$60.32	8
7	Whirlpool	$117,294	$56.39	8
8	Nokia	$115,798	$55.67	8
9	Philip Morris International	$114,046	$54.83	16
10	Motorola Solutions	$112,606	$54.14	6

Trade Marketing Manager Videos

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Trade Marketing Manager ESCUELA DE NEGOCIOS Y DIRECCIN

Updated February 6, 2023

What is a Trade Marketing Manager?

What Does a Trade Marketing Manager Do

How To Become a Trade Marketing Manager

Trade Marketing Manager Career Paths

Top Careers Before Trade Marketing Manager

Top Careers After Trade Marketing Manager

Recent Job Searches

Average Salary for a Trade Marketing Manager

Roles and Types of Trade Marketing Manager

Marketing Manager

Sales And Marketing Manager

Market Manager

States With The Most Trade Marketing Manager Jobs

Number Of Trade Marketing Manager Jobs By State

Trade Marketing Manager Education

Trade Marketing Manager Majors

Trade Marketing Manager Degrees

Top Colleges for Trade Marketing Managers

1. University of Georgia

2. University of Wisconsin - Madison

3. University of Minnesota - Twin Cities

4. Purdue University

5. Howard University

6. Ohio State University

7. University of Texas at Austin

8. University of Southern California

9. University of Pennsylvania

10. SUNY at Binghamton

Top Skills For a Trade Marketing Manager

Choose From 10+ Customizable Trade Marketing Manager Resume templates

Trade Marketing Manager Demographics

Trade Marketing Manager Gender Distribution

Online Courses For Trade Marketing Manager That You May Like

Best States For a Trade Marketing Manager

How Do Trade Marketing Manager Rate Their Jobs?

Top Trade Marketing Manager Employers

Most Common Employers For Trade Marketing Manager

Trade Marketing Manager Videos

Trade Marketing Manager Related Careers

Trade Marketing Manager Related Jobs

What Similar Roles Do

Resume For Related Jobs