Trade Marketing Manager Careers

Trade marketing managers are responsible for developing and implementing well-thought-out marketing strategies that increase the success rate and brand perception. They develop marketing strategies aligned with the brand strategy and maintain customer relationships for future purchases. Trade marketing managers earn an average sum of $92,000 annually or $44 per hour.



Trade marketing managers develop strategies to generate interest in their products, and they create demand for the products at wholesalers and retail organizations. They focus on developing and overseeing an organization's marketing activities and designing unique plans for individual products. They are creative professionals with excellent analytical and communication skills.



Trade marketing managers typically hold a bachelor's or master's degree in business, marketing, or other related fields. They are expected to have some experience as a trade marketing manager. They should also have strong project management abilities in order to effectively oversee an organization's strategy, including creating marketing materials and attending trade shows.

There is more than meets the eye when it comes to being a trade marketing manager. For example, did you know that they make an average of $41.82 an hour? That's $86,984 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Trade Marketing Manager Do

There are certain skills that many trade marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

When it comes to the most important skills required to be a trade marketing manager, we found that a lot of resumes listed 9.1% of trade marketing managers included roi, while 8.3% of resumes included pos, and 6.4% of resumes included product launches. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the trade marketing manager job title. But what industry to start with? Most trade marketing managers actually find jobs in the manufacturing and retail industries.

How To Become a Trade Marketing Manager

If you're interested in becoming a trade marketing manager, one of the first things to consider is how much education you need. We've determined that 75.0% of trade marketing managers have a bachelor's degree. In terms of higher education levels, we found that 17.1% of trade marketing managers have master's degrees. Even though most trade marketing managers have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a trade marketing manager. When we researched the most common majors for a trade marketing manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on trade marketing manager resumes include associate degree degrees or diploma degrees.

You may find that experience in other jobs will help you become a trade marketing manager. In fact, many trade marketing manager jobs require experience in a role such as sales representative. Meanwhile, many trade marketing managers also have previous career experience in roles such as account executive or brand manager.

What is the right job for my career path?

Tell us your goals and we'll match you with the right jobs to get there.

Average Salary
$86,984
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
65,227
Job Openings

Trade Marketing Manager Career Paths

Top Careers Before Trade Marketing Manager

Top Careers After Trade Marketing Manager

Trade Marketing Manager Jobs You Might Like

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Trade Marketing Manager

Trade Marketing Managers in America make an average salary of $86,984 per year or $42 per hour. The top 10 percent makes over $132,000 per year, while the bottom 10 percent under $56,000 per year.
Average Salary
$86,984
Find Your Salary Estimate
How much should you be earning as an Architect? Use Zippia's Salary Calculator to get an estimation of how much you should be earning.

Best Paying Cities For Trade Marketing Managers

City
ascdesc
Average Salarydesc
New York, NY
Salary Range90k - 165k$122k$122,188
McLean, VA
Salary Range82k - 152k$112k$111,903
Edison, NJ
Salary Range78k - 142k$106k$105,572
Foster City, CA
Salary Range65k - 137k$95k$95,172
Washington, DC
Salary Range69k - 127k$94k$94,033
Houston, TX
Salary Range61k - 136k$92k$91,533
Overland Park, KS
Salary Range63k - 122k$88k$88,338
Minneapolis, MN
Salary Range64k - 112k$85k$84,927
Des Plaines, IL
Salary Range59k - 107k$80k$79,763
Denver, CO
Salary Range53k - 104k$75k$74,580
Miami, FL
Salary Range42k - 93k$63k$63,460
Salt Lake City, UT
Salary Range42k - 86k$61k$60,720
$42k
$165k

Recently Added Salaries

CompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Trade Marketing Manager
Anheuser-Busch
08/03/2021
$88,00008/03/2021
Trade Marketing Manager
Anheuser-Busch
08/03/2021
$98,00008/03/2021
Trade Marketing Manager
Anheuser-Busch
07/28/2021
$98,00007/28/2021
Programmatic Trading Manager
Publicis Groupe Sa
05/28/2021
$60,00005/28/2021
Programmatic Trading Manager
Epsilon
05/27/2021
$60,00005/27/2021
See More Recent Salaries

Calculate your salary

Use Zippia's Salary Calculator to see how your pay matches up.

Trade Marketing Manager Demographics

Gender

male

57.5 %

female

37.7 %

unknown

4.8 %

Ethnicity

White

73.1 %

Hispanic or Latino

10.9 %

Asian

9.0 %

Foreign Languages Spoken

Spanish

41.9 %

French

11.5 %

German

9.5 %
Show More Trade Marketing Manager Demographics

Trade Marketing Manager Education

Majors

Business
29.6 %
Marketing
24.1 %
Finance
6.1 %

Degrees

Bachelors

75.0 %

Masters

17.1 %

Associate

2.6 %

Top Colleges for Trade Marketing Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990
Show More Trade Marketing Manager Education Requirements

Online Courses For Trade Marketing Manager That You May Like

Become a Product Marketing Manager Product Management
udemy
4.3
(407)

Product Marketing Strategy: Marketing New Product: Product to Market: Product Promotion: New Product Launch Strategy...

Advanced Forex Trading - Ichimoku Trading Strategy Explained
udemy
4.7
(1,878)

Ichimoku Trading - A Complete Strategy that You Can Apply to Forex Trading, Stock Trading and other Financial Markets!...

Swing Trading Ninja: 12 Hour Complete Swing Trading Strategy
udemy
4.5
(327)

Profitable Swing Trading Strategy that can be Applied to Forex Trading, Stock Trading and any other Financial Markets...

See more
Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Trade Marketing Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 9.1% of trade marketing managers listed roi on their resume, but soft skills such as analytical skills and communication skills are important as well.

Best States For a Trade Marketing Manager

Some places are better than others when it comes to starting a career as a trade marketing manager. The best states for people in this position are New York, Virginia, Rhode Island, and New Jersey. Trade marketing managers make the most in New York with an average salary of $119,849. Whereas in Virginia and Rhode Island, they would average $107,487 and $106,220, respectively. While trade marketing managers would only make an average of $104,877 in New Jersey, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Rhode Island

Total Trade Marketing Manager Jobs:
296
Highest 10% Earn:
$178,000
Location Quotient:
1.55
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. New York

Total Trade Marketing Manager Jobs:
2,463
Highest 10% Earn:
$199,000
Location Quotient:
1.22
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. New Jersey

Total Trade Marketing Manager Jobs:
1,647
Highest 10% Earn:
$178,000
Location Quotient:
1.32
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Trade Marketing Managers

How Do Trade Marketing Manager Rate Their Jobs?

Working as a Trade Marketing Manager? Share your experience anonymously.
Rate
Do you work as a Trade Marketing Manager?
Rate how you like work as Trade Marketing Manager. It's anonymous and will only take a minute.
Rate

Top Trade Marketing Manager Employers

1. R. J. Reynolds Tobacco Company
4.3
Avg. Salary: 
$99,100
Trade Marketing Managers Hired: 
51+
2. Reckitt
4.6
Avg. Salary: 
$122,586
Trade Marketing Managers Hired: 
21+
3. Unilever
4.8
Avg. Salary: 
$124,931
Trade Marketing Managers Hired: 
18+
4. Anheuser-Busch
4.7
Avg. Salary: 
$92,370
Trade Marketing Managers Hired: 
16+
5. Philip Morris International
4.7
Avg. Salary: 
$136,277
Trade Marketing Managers Hired: 
16+
6. Conagra Brands
4.7
Avg. Salary: 
$133,742
Trade Marketing Managers Hired: 
13+

Trade Marketing Manager Videos

Updated August 18, 2021