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Trade marketing manager skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Abhijit Roy,
Abhijit Roy
Below we've compiled a list of the most critical trade marketing manager skills. We ranked the top skills for trade marketing managers based on the percentage of resumes they appeared on. For example, 8.6% of trade marketing manager resumes contained roi as a skill. Continue reading to find out what skills a trade marketing manager needs to be successful in the workplace.

15 trade marketing manager skills for your resume and career

1. ROI

Here's how trade marketing managers use roi:
  • Executed comprehensive review of all marketing activation programs to evaluate ROI and developed new ways to optimize programs for future execution.
  • Managed investment strategy, performed ROI analysis and established KPI's for channel/consumer promotions.

2. POS

POS is an abbreviation of "Point of Sale" which is the time and place where a customer completes a transaction. It can either be a physical shop that consists of POS terminals or a virtual shop. A POS system helps simplify the retail functions and track important sales data.

Here's how trade marketing managers use pos:
  • Segmented customers by strategic importance to align resources, service level, and POS opportunities resulting in improved efficiency and productivity.
  • Customized ad campaigns, innovated new POS material resulting in increased product awareness.

3. Brand Marketing

Here's how trade marketing managers use brand marketing:
  • Presented Reebok brand marketing plans by category to National Account Senior Management on quarterly basis to create sell in excitement.
  • Served as key cross-functional partner working with finance, sales and brand marketing on a regular basis.

4. Wine

Here's how trade marketing managers use wine:
  • Worked with team to create the largest Italian wine trade show in US.
  • Assisted in capturing product photography and cataloging entire wine inventory.

5. Logistics

Logistics is a complete organization and implementation of a problem. Logistics are often considered in a complex business operation, as some works need detailed plannings. Logistics are also used in military action.

Here's how trade marketing managers use logistics:
  • Maintained full responsibility for trading specialty commodities and ingredients and logistics; domestic and international.
  • Implemented logistics and manufacturing solutions, managed product assortment, pricing and proprietary packaging.

6. Digital Marketing

Here's how trade marketing managers use digital marketing:
  • Design and implement annual Digital marketing plan.
  • Collaborate with outside resources to develop appropriate print and digital marketing and communication campaigns and materials that support business objectives.

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7. Nielsen

Nielsen is an independent global measurement and data company for consumer goods, consumer behavior, and fast-moving media. Nielsen provides its clients with market research, information, and data on what people around the world and locally watch, hear and buy, and how those choices intersect.

Here's how trade marketing managers use nielsen:
  • Utilized Nielsen data to develop retail sales selling platform to profitably increase sales and grow the overall electric shave category.
  • Increased distribution (Nielsen Audit) via overall trade marketing activity and trade channel strategy.

8. Trade Strategies

Here's how trade marketing managers use trade strategies:
  • Developed successful trade strategies that resulted in double-digit growth in the market share of frozen foods category (pizza).
  • Developed and communicated national trade strategies for the largest brand French's .

9. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how trade marketing managers use business development:
  • Lead business development activities and develop robust relationships with key accounts while identifying new business opportunities.
  • Provided store managers with individualized business development plans to increase sales of tobacco related products.

10. Trade Shows

Here's how trade marketing managers use trade shows:
  • Project managed domestic and international trade shows; worked across multiple company channels to develop marketing and communications platforms.
  • Managed Representation organization while executing all trade shows and sales management for region.

11. IRI

The IRI (Internationalized Resource Identifier) is an Internet protocol standard that allows the use of formats and characters that are apt for national languages except for English. You can use IRIs in place of URLs or URIs, where they're supported by the applications associated with the request and response. While the definition of the IRI is similar to a URI (which is limited to the ASCII characters subset), here, the character set may extend to the Universal Coded Character Set.

Here's how trade marketing managers use iri:
  • Led IRI data restatement and platform transition leading to improved accuracy and better insight development.
  • Tracked and analyzed IRI sales data nationally and by market for the Trade Marketing teams.

12. KPI

Here's how trade marketing managers use kpi:
  • Worked closely with national accounts team to report and measure monthly/quarterly KPI goals for retail chain stores.
  • Trained Customer Service team, educating them on MHA brands, strategy and KPI's.

13. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how trade marketing managers use product development:
  • Spearheaded product development and research.
  • Work alongside product development and merchandising teams to ensure marketing initiatives tie back to the product and speak to the consumer.

14. Sales Growth

Here's how trade marketing managers use sales growth:
  • Contributed to 19% sales growth vs. a target of 12% in FY 2004 by increasing new points of distribution.
  • Led company for territory sales growth, growing business over 50% and exceeded plan over 30%.

15. Marketing Mix

Here's how trade marketing managers use marketing mix:
  • Trained new territory managers in marketing mix implementation and account management.
  • Ensured effective and efficient marketing mix via heavy interaction at HQ with marketing, consumer promotions and finance functions.
top-skills

What skills help Trade Marketing Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on trade marketing manager resumes?

Abhijit Roy

Professor of Marketing, University of Scranton

In general, companies will look to see whether or not the candidate can overall market the company's products. Given the depth and breadth of marketing jobs, the specific skill requirements will vary. For example, a sales manager position will require individuals with high interpersonal skills, advertising positions will look for individuals with creativity, while marketing research positions will demand strong analytical skills. Overall, most companies today are looking for individuals with strong digital marketing and social media skills.

Job market candidates must look for the job descriptions in the ads and ensure they have relevant matching skills that they can include in their resumes.

What soft skills should all trade marketing managers possess?

Abhijit Roy

Professor of Marketing, University of Scranton

These are very important, yet harder to quantify skills, not only for marketing professionals but for business graduates in general. They include the ability to make sound decisions under pressure, having a high emotional intelligence quotient (EQ) as embodied by having empathy towards coworkers and subordinates, delegating appropriately, mentoring, communicating, time management, maintaining positivity despite setbacks and adapting to unforeseen challenges, being flexible, being persuasive and assertive at appropriate moments, yet being collaborative, seeking feedback, and the ability to negotiate and resolve conflicts when needed, amongst others.

Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.

What hard/technical skills are most important for trade marketing managers?

Abhijit Roy

Professor of Marketing, University of Scranton

The Marketing field has undergone a major paradigmatic shift with the growth of digitization. Hence, hard/technical skills in performing data-driven marketing, social media and data analytics, data visualization, Search Engine Optimization (SEO)/Search Engine Marketing (SEM), content creation and storytelling, and omnichannel communication are critical hard skills that are in great demand today.

What trade marketing manager skills would you recommend for someone trying to advance their career?

Ahmad Asady

Assistant Professor of Management Faculty Scholar, Challey Institute for Global Innovation and Growth, North Dakota State University

Now is an exciting time to enter the field of marketing. The digital age has transformed how brands connect with consumers, opening up a plethora of channels and tools for innovative engagement strategies. This digital expansion, coupled with the shift towards a more consumer-centric marketing approach, has made the role of a Marketing professional more crucial and impactful than ever. Professionals in this field enjoy the privilege of working at the intersection of creativity and analytics, where they can make significant contributions to a brand's growth and adapt to new challenges and technologies, ensuring a career that is both stable and filled with opportunities for continuous learning.

What type of skills will young trade marketing managers need?

Dr. Donald SiegelDr. Donald Siegel LinkedIn profile

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)
Do you want to know more?
Read more about what experts have to say about trade marketing manager

List of trade marketing manager skills to add to your resume

Trade marketing manager skills

The most important skills for a trade marketing manager resume and required skills for a trade marketing manager to have include:

  • ROI
  • POS
  • Brand Marketing
  • Wine
  • Logistics
  • Digital Marketing
  • Nielsen
  • Trade Strategies
  • Business Development
  • Trade Shows
  • IRI
  • KPI
  • Product Development
  • Sales Growth
  • Marketing Mix
  • Distributors
  • Brand Management
  • Business Objectives
  • Retail Sales
  • Consumer Insights
  • Market Research
  • Market Trends
  • Trade Promotions
  • Channel Marketing
  • Trade Programs
  • Direct Reports
  • Brand Activation
  • Trade Spending
  • Product Line
  • Sales Tools
  • Category Management
  • Sales Materials
  • Financial Analysis
  • Sales Volume
  • Promotional Programs
  • B2B Marketing
  • Sales Presentations
  • Promotional Materials
  • Promotional Strategies
  • Media Planning
  • Sales Strategies
  • Incremental Sales
  • Marketing Analytics
  • Market Analysis
  • Sales Objectives
  • Brand Positioning
  • BTL
  • Brand Development

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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