Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between trade marketing managers and associate brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a trade marketing manager and an associate brand manager. Additionally, a trade marketing manager has an average salary of $100,451, which is higher than the $95,925 average annual salary of an associate brand manager.
The top three skills for a trade marketing manager include ROI, POS and brand marketing. The most important skills for an associate brand manager are customer service, sales floor, and loyalty programs.
| Trade Marketing Manager | Associate Brand Manager | |
| Yearly salary | $100,451 | $95,925 |
| Hourly rate | $48.29 | $46.12 |
| Growth rate | 10% | 10% |
| Number of jobs | 109,749 | 69,511 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 64% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A trade marketing manager is a marketing professional who is responsible for local brand development and selling to companies who can then distribute the products to customers. Trade marketing managers should develop and implement marketing strategies such as product launches and loyalty programs to increase the product's success rate and brand perception. They are required to act as the key liaison between product development and buyers as well as maintain customer relationships for future purchases. Trade marketing managers must also assist wholesalers, retailers, or distributors with their marketing strategy.
Associate brand managers are responsible for developing and maintaining a company's product or brand. They help the brand manager in all brand-related activities. They typically perform various tasks, which include developing marketing plans and strategies, getting involved in the development of marketing ad campaigns, and creating and maintaining a positive brand image. Additionally, associate brand managers may assist in defining product pricing and packaging and monitor both media and competitive activities. They are also expected to design ad campaigns and report the results of these campaigns to the brand manager.
Trade marketing managers and associate brand managers have different pay scales, as shown below.
| Trade Marketing Manager | Associate Brand Manager | |
| Average salary | $100,451 | $95,925 |
| Salary range | Between $72,000 And $139,000 | Between $67,000 And $137,000 |
| Highest paying City | Austin, TX | Parsippany-Troy Hills, NJ |
| Highest paying state | Texas | New Jersey |
| Best paying company | Bunge | The Walt Disney Company |
| Best paying industry | Manufacturing | Manufacturing |
There are a few differences between a trade marketing manager and an associate brand manager in terms of educational background:
| Trade Marketing Manager | Associate Brand Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 64% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between trade marketing managers' and associate brand managers' demographics:
| Trade Marketing Manager | Associate Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 60.2% Female, 39.8% | Male, 40.0% Female, 60.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |