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The differences between trade marketing managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a trade marketing manager and a brand manager. Additionally, a trade marketing manager has an average salary of $100,451, which is higher than the $97,789 average annual salary of a brand manager.
The top three skills for a trade marketing manager include ROI, POS and brand marketing. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Trade Marketing Manager | Brand Manager | |
| Yearly salary | $100,451 | $97,789 |
| Hourly rate | $48.29 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 109,749 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A trade marketing manager is a marketing professional who is responsible for local brand development and selling to companies who can then distribute the products to customers. Trade marketing managers should develop and implement marketing strategies such as product launches and loyalty programs to increase the product's success rate and brand perception. They are required to act as the key liaison between product development and buyers as well as maintain customer relationships for future purchases. Trade marketing managers must also assist wholesalers, retailers, or distributors with their marketing strategy.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Trade marketing managers and brand managers have different pay scales, as shown below.
| Trade Marketing Manager | Brand Manager | |
| Average salary | $100,451 | $97,789 |
| Salary range | Between $72,000 And $139,000 | Between $72,000 And $131,000 |
| Highest paying City | Austin, TX | Parsippany-Troy Hills, NJ |
| Highest paying state | Texas | Rhode Island |
| Best paying company | Bunge | Meta |
| Best paying industry | Manufacturing | Manufacturing |
There are a few differences between a trade marketing manager and a brand manager in terms of educational background:
| Trade Marketing Manager | Brand Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between trade marketing managers' and brand managers' demographics:
| Trade Marketing Manager | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 60.2% Female, 39.8% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |