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The differences between trade marketing managers and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a trade marketing manager and a brand marketing manager. Additionally, a trade marketing manager has an average salary of $100,451, which is higher than the $91,940 average annual salary of a brand marketing manager.
The top three skills for a trade marketing manager include ROI, POS and brand marketing. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Trade Marketing Manager | Brand Marketing Manager | |
| Yearly salary | $100,451 | $91,940 |
| Hourly rate | $48.29 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 109,749 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A trade marketing manager is a marketing professional who is responsible for local brand development and selling to companies who can then distribute the products to customers. Trade marketing managers should develop and implement marketing strategies such as product launches and loyalty programs to increase the product's success rate and brand perception. They are required to act as the key liaison between product development and buyers as well as maintain customer relationships for future purchases. Trade marketing managers must also assist wholesalers, retailers, or distributors with their marketing strategy.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Trade marketing managers and brand marketing managers have different pay scales, as shown below.
| Trade Marketing Manager | Brand Marketing Manager | |
| Average salary | $100,451 | $91,940 |
| Salary range | Between $72,000 And $139,000 | Between $64,000 And $131,000 |
| Highest paying City | Austin, TX | San Francisco, CA |
| Highest paying state | Texas | Washington |
| Best paying company | Bunge | Morgan Lewis |
| Best paying industry | Manufacturing | Media |
There are a few differences between a trade marketing manager and a brand marketing manager in terms of educational background:
| Trade Marketing Manager | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between trade marketing managers' and brand marketing managers' demographics:
| Trade Marketing Manager | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 60.2% Female, 39.8% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |