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The differences between trade marketing managers and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a trade marketing manager and a marketing manager/project manager. Additionally, a trade marketing manager has an average salary of $100,451, which is higher than the $78,368 average annual salary of a marketing manager/project manager.
The top three skills for a trade marketing manager include ROI, POS and brand marketing. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.
| Trade Marketing Manager | Marketing Manager/Project Manager | |
| Yearly salary | $100,451 | $78,368 |
| Hourly rate | $48.29 | $37.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 109,749 | 187,949 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A trade marketing manager is a marketing professional who is responsible for local brand development and selling to companies who can then distribute the products to customers. Trade marketing managers should develop and implement marketing strategies such as product launches and loyalty programs to increase the product's success rate and brand perception. They are required to act as the key liaison between product development and buyers as well as maintain customer relationships for future purchases. Trade marketing managers must also assist wholesalers, retailers, or distributors with their marketing strategy.
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Trade marketing managers and marketing manager/project managers have different pay scales, as shown below.
| Trade Marketing Manager | Marketing Manager/Project Manager | |
| Average salary | $100,451 | $78,368 |
| Salary range | Between $72,000 And $139,000 | Between $56,000 And $109,000 |
| Highest paying City | Austin, TX | Carson City, NV |
| Highest paying state | Texas | Nevada |
| Best paying company | Bunge | Meta |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a trade marketing manager and a marketing manager/project manager in terms of educational background:
| Trade Marketing Manager | Marketing Manager/Project Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between trade marketing managers' and marketing manager/project managers' demographics:
| Trade Marketing Manager | Marketing Manager/Project Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 60.2% Female, 39.8% | Male, 38.1% Female, 61.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |