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The differences between trade marketing managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a trade marketing manager and a product marketing manager. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $100,451 average annual salary of a trade marketing manager.
The top three skills for a trade marketing manager include ROI, POS and brand marketing. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Trade Marketing Manager | Product Marketing Manager | |
| Yearly salary | $100,451 | $112,220 |
| Hourly rate | $48.29 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 109,749 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A trade marketing manager is a marketing professional who is responsible for local brand development and selling to companies who can then distribute the products to customers. Trade marketing managers should develop and implement marketing strategies such as product launches and loyalty programs to increase the product's success rate and brand perception. They are required to act as the key liaison between product development and buyers as well as maintain customer relationships for future purchases. Trade marketing managers must also assist wholesalers, retailers, or distributors with their marketing strategy.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Trade marketing managers and product marketing managers have different pay scales, as shown below.
| Trade Marketing Manager | Product Marketing Manager | |
| Average salary | $100,451 | $112,220 |
| Salary range | Between $72,000 And $139,000 | Between $83,000 And $149,000 |
| Highest paying City | Austin, TX | San Bruno, CA |
| Highest paying state | Texas | California |
| Best paying company | Bunge | Credit Karma |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a trade marketing manager and a product marketing manager in terms of educational background:
| Trade Marketing Manager | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between trade marketing managers' and product marketing managers' demographics:
| Trade Marketing Manager | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 60.2% Female, 39.8% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |